Analysis
Website
Deepki
Analysis
Website
Deepki
Analysis
Website
Deepki
Summary
About
Company
Deepki
Overall Score of Website
39
Analysed on 2026-03-19
Description
Deepki is the leading ESG and sustainability data intelligence platform for real estate, helping institutional investors, asset owners, occupiers, and lenders manage carbon emissions, climate risk, and ESG compliance across global property portfolios. Founded 2014. €150M Series C (2022, led by One Peak and Highland Europe). 600+ customers, 50,000+ users, €4T+ in real estate AUM monitored, 80+ countries, 7,300+ automated data connectors, 60+ asset types. ISAE 3000 Type 2 certified. Clients include CBRE, Swiss Life, BNP Paribas Real Estate, JLL, Generali Real Estate, Nuveen, Invesco, AEW, and the French government. Recently launched AI Agents for autonomous sustainability intelligence.
Market
Real Estate ESG Software / Sustainability Data Intelligence / Climate Risk Management for Real Estate / PropTech ESG Reporting
Audience
Institutional real estate asset managers, fund managers, REITs, property owners, corporate occupiers with large estate footprints, real estate lenders and financiers managing portfolio ESG/financed emissions compliance; sustainability and ESG directors at major property companies
HQ
Paris, France (with offices in London, Berlin, Milan, Madrid)
Summary
Spider Chart
Performance
18
Copy
32
Copy
40
Social Proof
42
Copy
44
Social Proof
43
Performance
46
Brand
44
Freshness
34
Copy
48
Performance
All Stat Counters Render as Zero — '0+ buildings', '0% time saved', '$0T+ AUM', '0+ customers' Live on Page
Score
18
Severity
High
Finding
The homepage contains multiple animated counter elements that are broken: every single counter displays '0' or '0+' or '$0T+' instead of the actual value. The hero section shows '0+ buildings monitored by Deepki worldwide', '0% time saved on reporting campaigns', '0% reduction in energy consumption'. The 'Helping you deliver impact at scale' section shows '$0T+ real estate AUM monitored', '0+ customers', '0K+ platform users', '0+ countries where we operate'. Additionally a standalone counter mid-page shows '0' where a building count should appear, and another shows '98827 5001 397' — a raw concatenated number string with no formatting. The animated counters rely on JavaScript intersection-observer triggers; they appear not to have fired during the fetch, but any visitor with slow JavaScript execution, an ad blocker, or a content security policy that delays script loading will see all zeros — exactly as fetched. The '98827 5001 397' string (likely 98,827 buildings, 5,001 customers, 397 countries/asset types in an unformatted dump) is a secondary rendering failure of the same component.
Recommendation
Audit the counter animation JavaScript for race conditions and intersection-observer failures. Implement a CSS fallback that displays the real number as static text before the animation fires — counters should never display '0' as a default state. Use data attributes to store the target value and render it as the initial visible state: <span data-target='600' class='counter'>600</span> before animation begins. The '98827 5001 397' concatenated string strongly suggests a JavaScript template literal or string interpolation error — three separate counter values being joined without separators. Fix the concatenation immediately. For a platform whose entire value proposition is data accuracy, displaying zeros and malformed number strings in the key stats sections is a severe brand contradiction.
Performance
All Stat Counters Render as Zero — '0+ buildings', '0% time saved', '$0T+ AUM', '0+ customers' Live on Page
Score
18
Severity
High
Finding
The homepage contains multiple animated counter elements that are broken: every single counter displays '0' or '0+' or '$0T+' instead of the actual value. The hero section shows '0+ buildings monitored by Deepki worldwide', '0% time saved on reporting campaigns', '0% reduction in energy consumption'. The 'Helping you deliver impact at scale' section shows '$0T+ real estate AUM monitored', '0+ customers', '0K+ platform users', '0+ countries where we operate'. Additionally a standalone counter mid-page shows '0' where a building count should appear, and another shows '98827 5001 397' — a raw concatenated number string with no formatting. The animated counters rely on JavaScript intersection-observer triggers; they appear not to have fired during the fetch, but any visitor with slow JavaScript execution, an ad blocker, or a content security policy that delays script loading will see all zeros — exactly as fetched. The '98827 5001 397' string (likely 98,827 buildings, 5,001 customers, 397 countries/asset types in an unformatted dump) is a secondary rendering failure of the same component.
Recommendation
Audit the counter animation JavaScript for race conditions and intersection-observer failures. Implement a CSS fallback that displays the real number as static text before the animation fires — counters should never display '0' as a default state. Use data attributes to store the target value and render it as the initial visible state: <span data-target='600' class='counter'>600</span> before animation begins. The '98827 5001 397' concatenated string strongly suggests a JavaScript template literal or string interpolation error — three separate counter values being joined without separators. Fix the concatenation immediately. For a platform whose entire value proposition is data accuracy, displaying zeros and malformed number strings in the key stats sections is a severe brand contradiction.
Performance
All Stat Counters Render as Zero — '0+ buildings', '0% time saved', '$0T+ AUM', '0+ customers' Live on Page
Score
18
Severity
High
Finding
The homepage contains multiple animated counter elements that are broken: every single counter displays '0' or '0+' or '$0T+' instead of the actual value. The hero section shows '0+ buildings monitored by Deepki worldwide', '0% time saved on reporting campaigns', '0% reduction in energy consumption'. The 'Helping you deliver impact at scale' section shows '$0T+ real estate AUM monitored', '0+ customers', '0K+ platform users', '0+ countries where we operate'. Additionally a standalone counter mid-page shows '0' where a building count should appear, and another shows '98827 5001 397' — a raw concatenated number string with no formatting. The animated counters rely on JavaScript intersection-observer triggers; they appear not to have fired during the fetch, but any visitor with slow JavaScript execution, an ad blocker, or a content security policy that delays script loading will see all zeros — exactly as fetched. The '98827 5001 397' string (likely 98,827 buildings, 5,001 customers, 397 countries/asset types in an unformatted dump) is a secondary rendering failure of the same component.
Recommendation
Audit the counter animation JavaScript for race conditions and intersection-observer failures. Implement a CSS fallback that displays the real number as static text before the animation fires — counters should never display '0' as a default state. Use data attributes to store the target value and render it as the initial visible state: <span data-target='600' class='counter'>600</span> before animation begins. The '98827 5001 397' concatenated string strongly suggests a JavaScript template literal or string interpolation error — three separate counter values being joined without separators. Fix the concatenation immediately. For a platform whose entire value proposition is data accuracy, displaying zeros and malformed number strings in the key stats sections is a severe brand contradiction.
Copy
Learn Nav Dropdown CTA Links to a September 2025 Webinar — Six Months Stale
Score
32
Severity
High
Finding
The 'Learn' navigation dropdown contains a featured CTA: 'Rethinking real estate investment: turning sustainable performance into competitive returns! Read more' — linking to content.deepki.com/en/webinar_productreleasesseptember_2025. The URL explicitly encodes 'september_2025' — a webinar from September 2025, now six months in the past in March 2026. A visitor who clicks this featured CTA in the nav dropdown expecting current content finds a six-month-old webinar registration or recording page. By contrast, the 'Solutions' dropdown correctly features a February 2026 webinar ('What's new in Deepki: February 2026!'). The Learn CTA was not updated when the Solutions CTA was refreshed, creating an inconsistency in nav freshness between the two dropdowns.
Recommendation
Replace the September 2025 webinar CTA in the Learn nav dropdown with a current resource — either the February 2026 product release webinar (already featured in the Solutions dropdown) or the most recent blog post, white paper, or upcoming event. Implement a CMS-driven nav CTA system that pulls the most recent published resource automatically rather than requiring manual update of hardcoded nav links. Set a monthly review checklist for all nav dropdown CTAs to ensure no featured resource is more than 30 days old.
Copy
Learn Nav Dropdown CTA Links to a September 2025 Webinar — Six Months Stale
Score
32
Severity
High
Finding
The 'Learn' navigation dropdown contains a featured CTA: 'Rethinking real estate investment: turning sustainable performance into competitive returns! Read more' — linking to content.deepki.com/en/webinar_productreleasesseptember_2025. The URL explicitly encodes 'september_2025' — a webinar from September 2025, now six months in the past in March 2026. A visitor who clicks this featured CTA in the nav dropdown expecting current content finds a six-month-old webinar registration or recording page. By contrast, the 'Solutions' dropdown correctly features a February 2026 webinar ('What's new in Deepki: February 2026!'). The Learn CTA was not updated when the Solutions CTA was refreshed, creating an inconsistency in nav freshness between the two dropdowns.
Recommendation
Replace the September 2025 webinar CTA in the Learn nav dropdown with a current resource — either the February 2026 product release webinar (already featured in the Solutions dropdown) or the most recent blog post, white paper, or upcoming event. Implement a CMS-driven nav CTA system that pulls the most recent published resource automatically rather than requiring manual update of hardcoded nav links. Set a monthly review checklist for all nav dropdown CTAs to ensure no featured resource is more than 30 days old.
Copy
Learn Nav Dropdown CTA Links to a September 2025 Webinar — Six Months Stale
Score
32
Severity
High
Finding
The 'Learn' navigation dropdown contains a featured CTA: 'Rethinking real estate investment: turning sustainable performance into competitive returns! Read more' — linking to content.deepki.com/en/webinar_productreleasesseptember_2025. The URL explicitly encodes 'september_2025' — a webinar from September 2025, now six months in the past in March 2026. A visitor who clicks this featured CTA in the nav dropdown expecting current content finds a six-month-old webinar registration or recording page. By contrast, the 'Solutions' dropdown correctly features a February 2026 webinar ('What's new in Deepki: February 2026!'). The Learn CTA was not updated when the Solutions CTA was refreshed, creating an inconsistency in nav freshness between the two dropdowns.
Recommendation
Replace the September 2025 webinar CTA in the Learn nav dropdown with a current resource — either the February 2026 product release webinar (already featured in the Solutions dropdown) or the most recent blog post, white paper, or upcoming event. Implement a CMS-driven nav CTA system that pulls the most recent published resource automatically rather than requiring manual update of hardcoded nav links. Set a monthly review checklist for all nav dropdown CTAs to ensure no featured resource is more than 30 days old.
Copy
About Nav Dropdown CTA Links to a PDF Press Release, Not a Web Page
Score
40
Severity
Medium
Finding
The 'About' navigation dropdown features a CTA: 'Deepki unveils trustworthy AI Agents for sustainable real estate — Read more' — linking directly to a PDF file: content.deepki.com/hubfs/4.INTERNATIONAL/CP/v1en_Deepki%20Launches%20Responsible%20AI%20Agents%20For%20Sustainable%20Real%20Estate.pdf. A nav CTA that opens a PDF instead of a web page creates multiple friction points: (1) mobile visitors are forced into a PDF viewer rather than a web page; (2) the PDF cannot be tracked as a pageview in analytics (only as a file download); (3) the PDF has no nav, no related content links, no demo CTA, and no further engagement path; (4) PDFs are not indexed as well as web pages for SEO. The AI Agents announcement is potentially Deepki's most significant recent product news — routing visitors to a PDF press release rather than a dedicated web announcement page is a missed conversion opportunity.
Recommendation
Create a dedicated web page for the AI Agents announcement at deepki.com/ai-agents or deepki.com/news/ai-agents-launch, then update the nav CTA to link to the web page rather than the PDF. The web page should include the press release content reformatted for web (not a PDF embed), a product overview of what AI Agents do, customer quotes if available, and a 'Get a demo' CTA. Keep the PDF available as a downloadable asset linked from the web page for press and analyst use. The AI Agents announcement is a major product positioning moment — it deserves a web presence, not a raw PDF in a HubSpot file host.
Copy
About Nav Dropdown CTA Links to a PDF Press Release, Not a Web Page
Score
40
Severity
Medium
Finding
The 'About' navigation dropdown features a CTA: 'Deepki unveils trustworthy AI Agents for sustainable real estate — Read more' — linking directly to a PDF file: content.deepki.com/hubfs/4.INTERNATIONAL/CP/v1en_Deepki%20Launches%20Responsible%20AI%20Agents%20For%20Sustainable%20Real%20Estate.pdf. A nav CTA that opens a PDF instead of a web page creates multiple friction points: (1) mobile visitors are forced into a PDF viewer rather than a web page; (2) the PDF cannot be tracked as a pageview in analytics (only as a file download); (3) the PDF has no nav, no related content links, no demo CTA, and no further engagement path; (4) PDFs are not indexed as well as web pages for SEO. The AI Agents announcement is potentially Deepki's most significant recent product news — routing visitors to a PDF press release rather than a dedicated web announcement page is a missed conversion opportunity.
Recommendation
Create a dedicated web page for the AI Agents announcement at deepki.com/ai-agents or deepki.com/news/ai-agents-launch, then update the nav CTA to link to the web page rather than the PDF. The web page should include the press release content reformatted for web (not a PDF embed), a product overview of what AI Agents do, customer quotes if available, and a 'Get a demo' CTA. Keep the PDF available as a downloadable asset linked from the web page for press and analyst use. The AI Agents announcement is a major product positioning moment — it deserves a web presence, not a raw PDF in a HubSpot file host.
Copy
About Nav Dropdown CTA Links to a PDF Press Release, Not a Web Page
Score
40
Severity
Medium
Finding
The 'About' navigation dropdown features a CTA: 'Deepki unveils trustworthy AI Agents for sustainable real estate — Read more' — linking directly to a PDF file: content.deepki.com/hubfs/4.INTERNATIONAL/CP/v1en_Deepki%20Launches%20Responsible%20AI%20Agents%20For%20Sustainable%20Real%20Estate.pdf. A nav CTA that opens a PDF instead of a web page creates multiple friction points: (1) mobile visitors are forced into a PDF viewer rather than a web page; (2) the PDF cannot be tracked as a pageview in analytics (only as a file download); (3) the PDF has no nav, no related content links, no demo CTA, and no further engagement path; (4) PDFs are not indexed as well as web pages for SEO. The AI Agents announcement is potentially Deepki's most significant recent product news — routing visitors to a PDF press release rather than a dedicated web announcement page is a missed conversion opportunity.
Recommendation
Create a dedicated web page for the AI Agents announcement at deepki.com/ai-agents or deepki.com/news/ai-agents-launch, then update the nav CTA to link to the web page rather than the PDF. The web page should include the press release content reformatted for web (not a PDF embed), a product overview of what AI Agents do, customer quotes if available, and a 'Get a demo' CTA. Keep the PDF available as a downloadable asset linked from the web page for press and analyst use. The AI Agents announcement is a major product positioning moment — it deserves a web presence, not a raw PDF in a HubSpot file host.
Social Proof
Homepage Claims '600+ companies' But Crunchbase Cites '500+ customers' — Unexplained 20% Gap
Score
42
Severity
Medium
Finding
The homepage states 'Our 150+ sustainability experts support you and 600+ companies' in the Why Deepki section, and the counter section (when rendered) shows '0+ customers' (broken counter targeting 600+). Crunchbase's Deepki profile — sourced from Deepki's own descriptions — states '500+ customers and 50,000 users.' The discrepancy is 500 vs 600+ customers. This could reflect genuine customer growth between when the Crunchbase profile was last updated and the current homepage figure. However, it creates an externally visible inconsistency: any investor, analyst, or journalist who cross-references the Crunchbase profile against the homepage sees two different customer counts without explanation. The 50,000 users figure from Crunchbase also does not appear on the homepage, which instead uses the platform user counter (broken at 0K+).
Recommendation
If the current customer count is indeed 600+, update the Crunchbase company description to match — Deepki can edit its own Crunchbase profile. Issue a press release or blog post announcing the 600+ customer milestone if it has not been publicly announced. Add '50,000+ platform users' to the homepage stat block alongside the customer and AUM figures — it is a meaningful scale metric that is currently absent. Ensure all external data profiles (Crunchbase, LinkedIn, G2, Capterra) reflect the same figures as the homepage so there is no discrepancy for due-diligence reviewers.
Social Proof
Homepage Claims '600+ companies' But Crunchbase Cites '500+ customers' — Unexplained 20% Gap
Score
42
Severity
Medium
Finding
The homepage states 'Our 150+ sustainability experts support you and 600+ companies' in the Why Deepki section, and the counter section (when rendered) shows '0+ customers' (broken counter targeting 600+). Crunchbase's Deepki profile — sourced from Deepki's own descriptions — states '500+ customers and 50,000 users.' The discrepancy is 500 vs 600+ customers. This could reflect genuine customer growth between when the Crunchbase profile was last updated and the current homepage figure. However, it creates an externally visible inconsistency: any investor, analyst, or journalist who cross-references the Crunchbase profile against the homepage sees two different customer counts without explanation. The 50,000 users figure from Crunchbase also does not appear on the homepage, which instead uses the platform user counter (broken at 0K+).
Recommendation
If the current customer count is indeed 600+, update the Crunchbase company description to match — Deepki can edit its own Crunchbase profile. Issue a press release or blog post announcing the 600+ customer milestone if it has not been publicly announced. Add '50,000+ platform users' to the homepage stat block alongside the customer and AUM figures — it is a meaningful scale metric that is currently absent. Ensure all external data profiles (Crunchbase, LinkedIn, G2, Capterra) reflect the same figures as the homepage so there is no discrepancy for due-diligence reviewers.
Social Proof
Homepage Claims '600+ companies' But Crunchbase Cites '500+ customers' — Unexplained 20% Gap
Score
42
Severity
Medium
Finding
The homepage states 'Our 150+ sustainability experts support you and 600+ companies' in the Why Deepki section, and the counter section (when rendered) shows '0+ customers' (broken counter targeting 600+). Crunchbase's Deepki profile — sourced from Deepki's own descriptions — states '500+ customers and 50,000 users.' The discrepancy is 500 vs 600+ customers. This could reflect genuine customer growth between when the Crunchbase profile was last updated and the current homepage figure. However, it creates an externally visible inconsistency: any investor, analyst, or journalist who cross-references the Crunchbase profile against the homepage sees two different customer counts without explanation. The 50,000 users figure from Crunchbase also does not appear on the homepage, which instead uses the platform user counter (broken at 0K+).
Recommendation
If the current customer count is indeed 600+, update the Crunchbase company description to match — Deepki can edit its own Crunchbase profile. Issue a press release or blog post announcing the 600+ customer milestone if it has not been publicly announced. Add '50,000+ platform users' to the homepage stat block alongside the customer and AUM figures — it is a meaningful scale metric that is currently absent. Ensure all external data profiles (Crunchbase, LinkedIn, G2, Capterra) reflect the same figures as the homepage so there is no discrepancy for due-diligence reviewers.
Copy
Hero H1 'Most trusted sustainability solutions for real estate' — Superlative Claim With No Evidence
Score
44
Severity
Medium
Finding
The homepage H1 is 'Most trusted sustainability solutions for real estate.' 'Most trusted' is a superlative that requires either a citation (e.g., a G2 rating, a Verdantix analyst ranking, an independent survey) or a qualifying modifier to be credible. The page provides no evidence for the 'most trusted' claim — no analyst report naming Deepki #1, no market share statistic, no independent ranking. The ISAE 3000 Type 2 certification (mentioned in Crunchbase) is a strong audit credential that could substantiate a 'most auditable' or 'most verified' claim — but it does not appear on the homepage at all. By contrast, Crunchbase's Deepki description explicitly references the ISAE 3000 Type 2 certification as a proof point for data trustworthiness — information that is more compelling than the unsubstantiated superlative in the H1.
Recommendation
Either: (a) substantiate 'most trusted' with a specific proof: 'Most trusted by top 10 European real estate investors — ISAE 3000 Type 2 certified, the only real estate ESG platform with investment-grade data audit standards'; or (b) replace the superlative with a specific differentiator: 'The real estate ESG platform with audit-grade data — ISAE 3000 Type 2 certified, monitoring €4T in assets across 80+ countries.' The €4T AUM figure is Deepki's most powerful scale claim and is entirely absent from the hero. Lead with what is factually impressive rather than a self-declared superlative that no visitor can verify.
Copy
Hero H1 'Most trusted sustainability solutions for real estate' — Superlative Claim With No Evidence
Score
44
Severity
Medium
Finding
The homepage H1 is 'Most trusted sustainability solutions for real estate.' 'Most trusted' is a superlative that requires either a citation (e.g., a G2 rating, a Verdantix analyst ranking, an independent survey) or a qualifying modifier to be credible. The page provides no evidence for the 'most trusted' claim — no analyst report naming Deepki #1, no market share statistic, no independent ranking. The ISAE 3000 Type 2 certification (mentioned in Crunchbase) is a strong audit credential that could substantiate a 'most auditable' or 'most verified' claim — but it does not appear on the homepage at all. By contrast, Crunchbase's Deepki description explicitly references the ISAE 3000 Type 2 certification as a proof point for data trustworthiness — information that is more compelling than the unsubstantiated superlative in the H1.
Recommendation
Either: (a) substantiate 'most trusted' with a specific proof: 'Most trusted by top 10 European real estate investors — ISAE 3000 Type 2 certified, the only real estate ESG platform with investment-grade data audit standards'; or (b) replace the superlative with a specific differentiator: 'The real estate ESG platform with audit-grade data — ISAE 3000 Type 2 certified, monitoring €4T in assets across 80+ countries.' The €4T AUM figure is Deepki's most powerful scale claim and is entirely absent from the hero. Lead with what is factually impressive rather than a self-declared superlative that no visitor can verify.
Copy
Hero H1 'Most trusted sustainability solutions for real estate' — Superlative Claim With No Evidence
Score
44
Severity
Medium
Finding
The homepage H1 is 'Most trusted sustainability solutions for real estate.' 'Most trusted' is a superlative that requires either a citation (e.g., a G2 rating, a Verdantix analyst ranking, an independent survey) or a qualifying modifier to be credible. The page provides no evidence for the 'most trusted' claim — no analyst report naming Deepki #1, no market share statistic, no independent ranking. The ISAE 3000 Type 2 certification (mentioned in Crunchbase) is a strong audit credential that could substantiate a 'most auditable' or 'most verified' claim — but it does not appear on the homepage at all. By contrast, Crunchbase's Deepki description explicitly references the ISAE 3000 Type 2 certification as a proof point for data trustworthiness — information that is more compelling than the unsubstantiated superlative in the H1.
Recommendation
Either: (a) substantiate 'most trusted' with a specific proof: 'Most trusted by top 10 European real estate investors — ISAE 3000 Type 2 certified, the only real estate ESG platform with investment-grade data audit standards'; or (b) replace the superlative with a specific differentiator: 'The real estate ESG platform with audit-grade data — ISAE 3000 Type 2 certified, monitoring €4T in assets across 80+ countries.' The €4T AUM figure is Deepki's most powerful scale claim and is entirely absent from the hero. Lead with what is factually impressive rather than a self-declared superlative that no visitor can verify.
Social Proof
€4T AUM monitored' and 'ISAE 3000 Type 2 Certification' — Neither Appears in Hero
Score
43
Severity
Medium
Finding
Two of Deepki's most powerful proof points are invisible in the hero section: (1) '€4T in assets under management monitored' — from Crunchbase's profile, this is an extraordinary scale figure that exceeds the GDP of Germany and immediately establishes Deepki as an enterprise-grade, institutional-scale platform; (2) ISAE 3000 Type 2 certification — the highest data audit standard available, critical for asset managers and institutional investors who must demonstrate to their own LPs and regulators that their ESG data is independently verified. The hero currently shows only the broken zero-counter section where these figures would appear. Even when the counters function, the €4T AUM figure is the headline number that would resonate most immediately with the target buyer (institutional real estate asset managers).
Recommendation
Place '€4T+ in real estate AUM monitored · 600+ customers · 80+ countries · ISAE 3000 Type 2 certified' as a static trust strip below the H1 — before the animated counter section. Static text ensures these figures are visible regardless of JavaScript execution status. The ISAE 3000 Type 2 certification badge should appear in the hero trust strip with a link to the certification details page. For institutional asset managers evaluating ESG data platforms, ISAE 3000 Type 2 is the equivalent of a Big Four audit opinion — it is the single most trust-building credential Deepki has and it is currently not visible on the homepage at all.
Social Proof
€4T AUM monitored' and 'ISAE 3000 Type 2 Certification' — Neither Appears in Hero
Score
43
Severity
Medium
Finding
Two of Deepki's most powerful proof points are invisible in the hero section: (1) '€4T in assets under management monitored' — from Crunchbase's profile, this is an extraordinary scale figure that exceeds the GDP of Germany and immediately establishes Deepki as an enterprise-grade, institutional-scale platform; (2) ISAE 3000 Type 2 certification — the highest data audit standard available, critical for asset managers and institutional investors who must demonstrate to their own LPs and regulators that their ESG data is independently verified. The hero currently shows only the broken zero-counter section where these figures would appear. Even when the counters function, the €4T AUM figure is the headline number that would resonate most immediately with the target buyer (institutional real estate asset managers).
Recommendation
Place '€4T+ in real estate AUM monitored · 600+ customers · 80+ countries · ISAE 3000 Type 2 certified' as a static trust strip below the H1 — before the animated counter section. Static text ensures these figures are visible regardless of JavaScript execution status. The ISAE 3000 Type 2 certification badge should appear in the hero trust strip with a link to the certification details page. For institutional asset managers evaluating ESG data platforms, ISAE 3000 Type 2 is the equivalent of a Big Four audit opinion — it is the single most trust-building credential Deepki has and it is currently not visible on the homepage at all.
Social Proof
€4T AUM monitored' and 'ISAE 3000 Type 2 Certification' — Neither Appears in Hero
Score
43
Severity
Medium
Finding
Two of Deepki's most powerful proof points are invisible in the hero section: (1) '€4T in assets under management monitored' — from Crunchbase's profile, this is an extraordinary scale figure that exceeds the GDP of Germany and immediately establishes Deepki as an enterprise-grade, institutional-scale platform; (2) ISAE 3000 Type 2 certification — the highest data audit standard available, critical for asset managers and institutional investors who must demonstrate to their own LPs and regulators that their ESG data is independently verified. The hero currently shows only the broken zero-counter section where these figures would appear. Even when the counters function, the €4T AUM figure is the headline number that would resonate most immediately with the target buyer (institutional real estate asset managers).
Recommendation
Place '€4T+ in real estate AUM monitored · 600+ customers · 80+ countries · ISAE 3000 Type 2 certified' as a static trust strip below the H1 — before the animated counter section. Static text ensures these figures are visible regardless of JavaScript execution status. The ISAE 3000 Type 2 certification badge should appear in the hero trust strip with a link to the certification details page. For institutional asset managers evaluating ESG data platforms, ISAE 3000 Type 2 is the equivalent of a Big Four audit opinion — it is the single most trust-building credential Deepki has and it is currently not visible on the homepage at all.
Performance
All Logo Images in Customer Strip Served as Lazy-Loaded SVG Placeholders with data:image/svg+xml
Score
46
Severity
Medium
Finding
Every customer logo in the homepage logo carousel is wrapped in a lazy-loading pattern using a base64-encoded SVG placeholder: 'data:image/svg+xml,%3Csvg%20xmlns=...' as the initial src, replaced with the real image on scroll. This is a standard WordPress lazy-load implementation (likely via wp_lazy_load or a similar plugin). However the HTML fetch captures all logos in their unloaded placeholder state — meaning that for: (1) server-side rendering crawlers; (2) social media preview scrapers; (3) PDF generators used in sales decks; and (4) visitors with slow connections, the logo strip shows only grey boxes rather than the customer logos. For a platform whose credibility rests on institutional client names (CBRE, Swiss Life, BNP Paribas, JLL, Generali, Invesco, Nuveen), failing to render those logos is a significant trust-signal failure.
Recommendation
Implement eager loading (loading='eager') for the first viewport of logo images and lazy loading only for logos that are below the fold. At minimum, the first 5–6 logos visible without scrolling should use eager loading or be inlined as actual SVG data rather than file references. Consider switching the customer logo strip from img tags to CSS background-image for better rendering predictability across environments. For the most critical logos (CBRE, Swiss Life, BNP Paribas, JLL) that signal institutional credibility, ensure they are always in the eagerly-loaded set.
Performance
All Logo Images in Customer Strip Served as Lazy-Loaded SVG Placeholders with data:image/svg+xml
Score
46
Severity
Medium
Finding
Every customer logo in the homepage logo carousel is wrapped in a lazy-loading pattern using a base64-encoded SVG placeholder: 'data:image/svg+xml,%3Csvg%20xmlns=...' as the initial src, replaced with the real image on scroll. This is a standard WordPress lazy-load implementation (likely via wp_lazy_load or a similar plugin). However the HTML fetch captures all logos in their unloaded placeholder state — meaning that for: (1) server-side rendering crawlers; (2) social media preview scrapers; (3) PDF generators used in sales decks; and (4) visitors with slow connections, the logo strip shows only grey boxes rather than the customer logos. For a platform whose credibility rests on institutional client names (CBRE, Swiss Life, BNP Paribas, JLL, Generali, Invesco, Nuveen), failing to render those logos is a significant trust-signal failure.
Recommendation
Implement eager loading (loading='eager') for the first viewport of logo images and lazy loading only for logos that are below the fold. At minimum, the first 5–6 logos visible without scrolling should use eager loading or be inlined as actual SVG data rather than file references. Consider switching the customer logo strip from img tags to CSS background-image for better rendering predictability across environments. For the most critical logos (CBRE, Swiss Life, BNP Paribas, JLL) that signal institutional credibility, ensure they are always in the eagerly-loaded set.
Performance
All Logo Images in Customer Strip Served as Lazy-Loaded SVG Placeholders with data:image/svg+xml
Score
46
Severity
Medium
Finding
Every customer logo in the homepage logo carousel is wrapped in a lazy-loading pattern using a base64-encoded SVG placeholder: 'data:image/svg+xml,%3Csvg%20xmlns=...' as the initial src, replaced with the real image on scroll. This is a standard WordPress lazy-load implementation (likely via wp_lazy_load or a similar plugin). However the HTML fetch captures all logos in their unloaded placeholder state — meaning that for: (1) server-side rendering crawlers; (2) social media preview scrapers; (3) PDF generators used in sales decks; and (4) visitors with slow connections, the logo strip shows only grey boxes rather than the customer logos. For a platform whose credibility rests on institutional client names (CBRE, Swiss Life, BNP Paribas, JLL, Generali, Invesco, Nuveen), failing to render those logos is a significant trust-signal failure.
Recommendation
Implement eager loading (loading='eager') for the first viewport of logo images and lazy loading only for logos that are below the fold. At minimum, the first 5–6 logos visible without scrolling should use eager loading or be inlined as actual SVG data rather than file references. Consider switching the customer logo strip from img tags to CSS background-image for better rendering predictability across environments. For the most critical logos (CBRE, Swiss Life, BNP Paribas, JLL) that signal institutional credibility, ensure they are always in the eagerly-loaded set.
Brand
AI Agents Launch (Recent) — Mentioned Only in a Nav Dropdown PDF Link, Absent from Homepage Body
Score
44
Severity
Medium
Finding
Deepki's About nav dropdown features: 'Deepki unveils trustworthy AI Agents for sustainable real estate.' This appears to be a major recent product announcement — 'trustworthy AI Agents' in the real estate ESG space is a category-defining positioning move in early 2026. However, beyond the nav dropdown PDF link, AI Agents appear nowhere in the homepage body. The four platform sections (Impactful action, Audit-ready reporting, Actionable insights, Reliable data) do not mention AI Agents. The 'Build virtual retrofits' section mentions 'AI-enhanced virtual retrofits' but does not name the AI Agents product. For a real estate ESG buyer evaluating Deepki against competitors like Measurabl or Deepki's other rivals in 2026, AI Agents that can automate data collection, reporting, and compliance checks would be the most differentiated capability on the market — and it is invisible below the fold.
Recommendation
Add a dedicated AI Agents section to the homepage body: 'Introducing Deepki AI Agents — autonomous sustainability intelligence for your real estate portfolio.' Describe the three or four specific tasks the agents perform (e.g., automated data collection, compliance gap detection, CSRD reporting automation, energy anomaly alerts). Frame the 'trustworthy' angle explicitly: 'Audit-ready AI — every agent decision is traceable, explainable, and ISAE 3000 Type 2 compatible.' This section should link to the dedicated AI Agents web page (which should be created per Issue 3's recommendation). The AI Agents launch is the most significant product positioning development in Deepki's 2026 story — it should not be hidden behind a nav dropdown PDF link.
Brand
AI Agents Launch (Recent) — Mentioned Only in a Nav Dropdown PDF Link, Absent from Homepage Body
Score
44
Severity
Medium
Finding
Deepki's About nav dropdown features: 'Deepki unveils trustworthy AI Agents for sustainable real estate.' This appears to be a major recent product announcement — 'trustworthy AI Agents' in the real estate ESG space is a category-defining positioning move in early 2026. However, beyond the nav dropdown PDF link, AI Agents appear nowhere in the homepage body. The four platform sections (Impactful action, Audit-ready reporting, Actionable insights, Reliable data) do not mention AI Agents. The 'Build virtual retrofits' section mentions 'AI-enhanced virtual retrofits' but does not name the AI Agents product. For a real estate ESG buyer evaluating Deepki against competitors like Measurabl or Deepki's other rivals in 2026, AI Agents that can automate data collection, reporting, and compliance checks would be the most differentiated capability on the market — and it is invisible below the fold.
Recommendation
Add a dedicated AI Agents section to the homepage body: 'Introducing Deepki AI Agents — autonomous sustainability intelligence for your real estate portfolio.' Describe the three or four specific tasks the agents perform (e.g., automated data collection, compliance gap detection, CSRD reporting automation, energy anomaly alerts). Frame the 'trustworthy' angle explicitly: 'Audit-ready AI — every agent decision is traceable, explainable, and ISAE 3000 Type 2 compatible.' This section should link to the dedicated AI Agents web page (which should be created per Issue 3's recommendation). The AI Agents launch is the most significant product positioning development in Deepki's 2026 story — it should not be hidden behind a nav dropdown PDF link.
Brand
AI Agents Launch (Recent) — Mentioned Only in a Nav Dropdown PDF Link, Absent from Homepage Body
Score
44
Severity
Medium
Finding
Deepki's About nav dropdown features: 'Deepki unveils trustworthy AI Agents for sustainable real estate.' This appears to be a major recent product announcement — 'trustworthy AI Agents' in the real estate ESG space is a category-defining positioning move in early 2026. However, beyond the nav dropdown PDF link, AI Agents appear nowhere in the homepage body. The four platform sections (Impactful action, Audit-ready reporting, Actionable insights, Reliable data) do not mention AI Agents. The 'Build virtual retrofits' section mentions 'AI-enhanced virtual retrofits' but does not name the AI Agents product. For a real estate ESG buyer evaluating Deepki against competitors like Measurabl or Deepki's other rivals in 2026, AI Agents that can automate data collection, reporting, and compliance checks would be the most differentiated capability on the market — and it is invisible below the fold.
Recommendation
Add a dedicated AI Agents section to the homepage body: 'Introducing Deepki AI Agents — autonomous sustainability intelligence for your real estate portfolio.' Describe the three or four specific tasks the agents perform (e.g., automated data collection, compliance gap detection, CSRD reporting automation, energy anomaly alerts). Frame the 'trustworthy' angle explicitly: 'Audit-ready AI — every agent decision is traceable, explainable, and ISAE 3000 Type 2 compatible.' This section should link to the dedicated AI Agents web page (which should be created per Issue 3's recommendation). The AI Agents launch is the most significant product positioning development in Deepki's 2026 story — it should not be hidden behind a nav dropdown PDF link.
Freshness
Learn Nav Dropdown Webinar URL Encodes 'september_2025' — URL-Level Evidence of Stale Content
Score
34
Severity
High
Finding
The 'Learn' nav dropdown CTA URL is: content.deepki.com/en/webinar_productreleasesseptember_2025. This is not just a stale CTA in practice — the staleness is encoded directly into the URL string, making it impossible to miss for any technical visitor who hovers over the link and sees the URL in their browser status bar. 'webinar_productreleasesseptember_2025' signals September 2025 content to anyone who reads URLs. In B2B enterprise SaaS sales cycles, technical buyers hover over links before clicking them. Seeing a nav dropdown feature a URL containing 'september_2025' in March 2026 is a direct signal that the website is not regularly maintained — exactly the opposite of the trust signal Deepki needs to establish with institutional real estate asset managers who require high-assurance vendors.
Recommendation
Replace the URL immediately with a current resource. When creating future nav CTA links, use URL slugs that do not embed dates (e.g., /webinar/q1-2026-product-releases rather than /webinar_productreleasesseptember_2025) so that the link does not visually date itself in browser status bars. Implement a URL convention for all time-sensitive content that uses version-neutral slugs: /learn/latest-webinar or /learn/product-updates — with a redirect to the most recent actual webinar URL. This prevents the 'stale URL' class of issue from recurring.
Freshness
Learn Nav Dropdown Webinar URL Encodes 'september_2025' — URL-Level Evidence of Stale Content
Score
34
Severity
High
Finding
The 'Learn' nav dropdown CTA URL is: content.deepki.com/en/webinar_productreleasesseptember_2025. This is not just a stale CTA in practice — the staleness is encoded directly into the URL string, making it impossible to miss for any technical visitor who hovers over the link and sees the URL in their browser status bar. 'webinar_productreleasesseptember_2025' signals September 2025 content to anyone who reads URLs. In B2B enterprise SaaS sales cycles, technical buyers hover over links before clicking them. Seeing a nav dropdown feature a URL containing 'september_2025' in March 2026 is a direct signal that the website is not regularly maintained — exactly the opposite of the trust signal Deepki needs to establish with institutional real estate asset managers who require high-assurance vendors.
Recommendation
Replace the URL immediately with a current resource. When creating future nav CTA links, use URL slugs that do not embed dates (e.g., /webinar/q1-2026-product-releases rather than /webinar_productreleasesseptember_2025) so that the link does not visually date itself in browser status bars. Implement a URL convention for all time-sensitive content that uses version-neutral slugs: /learn/latest-webinar or /learn/product-updates — with a redirect to the most recent actual webinar URL. This prevents the 'stale URL' class of issue from recurring.
Freshness
Learn Nav Dropdown Webinar URL Encodes 'september_2025' — URL-Level Evidence of Stale Content
Score
34
Severity
High
Finding
The 'Learn' nav dropdown CTA URL is: content.deepki.com/en/webinar_productreleasesseptember_2025. This is not just a stale CTA in practice — the staleness is encoded directly into the URL string, making it impossible to miss for any technical visitor who hovers over the link and sees the URL in their browser status bar. 'webinar_productreleasesseptember_2025' signals September 2025 content to anyone who reads URLs. In B2B enterprise SaaS sales cycles, technical buyers hover over links before clicking them. Seeing a nav dropdown feature a URL containing 'september_2025' in March 2026 is a direct signal that the website is not regularly maintained — exactly the opposite of the trust signal Deepki needs to establish with institutional real estate asset managers who require high-assurance vendors.
Recommendation
Replace the URL immediately with a current resource. When creating future nav CTA links, use URL slugs that do not embed dates (e.g., /webinar/q1-2026-product-releases rather than /webinar_productreleasesseptember_2025) so that the link does not visually date itself in browser status bars. Implement a URL convention for all time-sensitive content that uses version-neutral slugs: /learn/latest-webinar or /learn/product-updates — with a redirect to the most recent actual webinar URL. This prevents the 'stale URL' class of issue from recurring.
Copy
Footer Entity Name 'Deepki UK LTD' — French Company Listed Under UK Legal Entity in Footer
Score
48
Severity
Low
Finding
The footer reads '© Copyright 2026 Deepki SAS' but is immediately preceded by 'Deepki UK LTD' as a standalone text element above the copyright line. This creates an ambiguous legal entity presentation: is the website operated by Deepki UK LTD or Deepki SAS? Deepki SAS is the French parent entity (registered in Paris, the company's founding country). Deepki UK LTD is presumably the UK subsidiary. Both entities appear in the footer without any explanation of their relationship or why the UK entity name appears above the French entity's copyright notice. For institutional real estate investors conducting vendor due diligence (as all Deepki's enterprise customers would), the legal entity responsible for the SaaS contract and data processing is material information — an ambiguous dual-entity footer is a minor but unnecessary friction point.
Recommendation
Clarify the footer legal entity presentation: either (a) display only the operating entity responsible for the platform and data processing: '© 2026 Deepki SAS, a French société par actions simplifiée, registered in Paris'; (b) if the UK entity is the contracting entity for UK customers, add a toggle or separate footer for the UK site; or (c) add a brief parenthetical: 'Deepki UK LTD (UK subsidiary of Deepki SAS)'. The current presentation of two entity names with no relationship context is legally ambiguous and adds unnecessary confusion for enterprise procurement teams conducting vendor registration and contract review.
Copy
Footer Entity Name 'Deepki UK LTD' — French Company Listed Under UK Legal Entity in Footer
Score
48
Severity
Low
Finding
The footer reads '© Copyright 2026 Deepki SAS' but is immediately preceded by 'Deepki UK LTD' as a standalone text element above the copyright line. This creates an ambiguous legal entity presentation: is the website operated by Deepki UK LTD or Deepki SAS? Deepki SAS is the French parent entity (registered in Paris, the company's founding country). Deepki UK LTD is presumably the UK subsidiary. Both entities appear in the footer without any explanation of their relationship or why the UK entity name appears above the French entity's copyright notice. For institutional real estate investors conducting vendor due diligence (as all Deepki's enterprise customers would), the legal entity responsible for the SaaS contract and data processing is material information — an ambiguous dual-entity footer is a minor but unnecessary friction point.
Recommendation
Clarify the footer legal entity presentation: either (a) display only the operating entity responsible for the platform and data processing: '© 2026 Deepki SAS, a French société par actions simplifiée, registered in Paris'; (b) if the UK entity is the contracting entity for UK customers, add a toggle or separate footer for the UK site; or (c) add a brief parenthetical: 'Deepki UK LTD (UK subsidiary of Deepki SAS)'. The current presentation of two entity names with no relationship context is legally ambiguous and adds unnecessary confusion for enterprise procurement teams conducting vendor registration and contract review.
Copy
Footer Entity Name 'Deepki UK LTD' — French Company Listed Under UK Legal Entity in Footer
Score
48
Severity
Low
Finding
The footer reads '© Copyright 2026 Deepki SAS' but is immediately preceded by 'Deepki UK LTD' as a standalone text element above the copyright line. This creates an ambiguous legal entity presentation: is the website operated by Deepki UK LTD or Deepki SAS? Deepki SAS is the French parent entity (registered in Paris, the company's founding country). Deepki UK LTD is presumably the UK subsidiary. Both entities appear in the footer without any explanation of their relationship or why the UK entity name appears above the French entity's copyright notice. For institutional real estate investors conducting vendor due diligence (as all Deepki's enterprise customers would), the legal entity responsible for the SaaS contract and data processing is material information — an ambiguous dual-entity footer is a minor but unnecessary friction point.
Recommendation
Clarify the footer legal entity presentation: either (a) display only the operating entity responsible for the platform and data processing: '© 2026 Deepki SAS, a French société par actions simplifiée, registered in Paris'; (b) if the UK entity is the contracting entity for UK customers, add a toggle or separate footer for the UK site; or (c) add a brief parenthetical: 'Deepki UK LTD (UK subsidiary of Deepki SAS)'. The current presentation of two entity names with no relationship context is legally ambiguous and adds unnecessary confusion for enterprise procurement teams conducting vendor registration and contract review.