Analysis
Website
Gravis Robotics
Analysis
Website
Gravis Robotics
Analysis
Website
Gravis Robotics
Summary
About
Company
Gravis Robotics
Overall Score of Website
39
Analysed on 2026-03-19
Description
Gravis Robotics is an ETH Zurich spinout providing autonomous earthmoving technology — the Gravis Rack (hardware retrofit system with LiDAR, cameras, GNSS, hydraulics AI) and Gravis Slate (rugged touchscreen interface) — that converts existing excavators and wheel loaders into autonomous systems, increasing throughput by up to 30%. Founded 2022 by Burak Cizmeci, Ryan Luke Johns, Marco Tranzatto, Dominic Jud, and Marco Hutter. $23M raised (Series A, Nov 2025, co-led by IQ Capital and Zacua Ventures, with Holcim, Pear VC, Armada Investment). Customers/partners: Holcim, Boskalis, Morgan Sindall, Taylor Woodrow, armasuisse, HD Hyundai/Develon, Hitachi, Menzi Muck. Debuted Copilot at Conexpo 2026 (March 2026) and announced US expansion.
Market
Construction Autonomy / Earthmoving Robotics / Heavy Machinery AI / Autonomous Excavator Technology / Construction Tech
Audience
Construction site managers, plant managers, and equipment directors at Tier 1 contractors (Morgan Sindall, Taylor Woodrow, Boskalis); quarry and mining operations managers (Holcim); OEM excavator manufacturers seeking autonomy partnerships (HD Hyundai, Hitachi); defence/government (armasuisse)
HQ
Zurich, Switzerland (expanding to US as of March 2026)
Summary
Spider Chart
Freshness
28
Copy
32
Social Proof
36
Brand
34
Copy
48
SEO
38
Navigation
44
Copy
40
Social Proof
42
Brand
46
Freshness
Footer Shows 'All Copyrights Reserved. 2025' — Site Is in March 2026
Score
28
Severity
High
Finding
The page footer reads 'All Copyrights Reserved. 2025' — stale by one year in March 2026. The footer copyright is also malformed: standard copyright notice convention is '© 2025 Gravis Robotics. All Rights Reserved.' rather than 'All Copyrights Reserved. 2025'. The phrasing 'All Copyrights Reserved' (plural) is not standard English copyright language. For a company that just raised $23M, debuted at Conexpo 2026 in March 2026, and landed coverage in Fortune — the homepage footer signals 2025 and uses non-standard legal language. This is the 17th consecutive stale copyright year finding in this audit series.
Recommendation
Update the footer to '© 2026 Gravis Robotics. All Rights Reserved.' — using the standard convention with the © symbol, correct year, company name, and singular 'Rights Reserved.' Implement a JavaScript year injection: document.write(new Date().getFullYear()) so this cannot recur. The phrasing 'All Copyrights Reserved' should be corrected to 'All Rights Reserved' as that is the legally standard and universally recognised formulation.
Freshness
Footer Shows 'All Copyrights Reserved. 2025' — Site Is in March 2026
Score
28
Severity
High
Finding
The page footer reads 'All Copyrights Reserved. 2025' — stale by one year in March 2026. The footer copyright is also malformed: standard copyright notice convention is '© 2025 Gravis Robotics. All Rights Reserved.' rather than 'All Copyrights Reserved. 2025'. The phrasing 'All Copyrights Reserved' (plural) is not standard English copyright language. For a company that just raised $23M, debuted at Conexpo 2026 in March 2026, and landed coverage in Fortune — the homepage footer signals 2025 and uses non-standard legal language. This is the 17th consecutive stale copyright year finding in this audit series.
Recommendation
Update the footer to '© 2026 Gravis Robotics. All Rights Reserved.' — using the standard convention with the © symbol, correct year, company name, and singular 'Rights Reserved.' Implement a JavaScript year injection: document.write(new Date().getFullYear()) so this cannot recur. The phrasing 'All Copyrights Reserved' should be corrected to 'All Rights Reserved' as that is the legally standard and universally recognised formulation.
Freshness
Footer Shows 'All Copyrights Reserved. 2025' — Site Is in March 2026
Score
28
Severity
High
Finding
The page footer reads 'All Copyrights Reserved. 2025' — stale by one year in March 2026. The footer copyright is also malformed: standard copyright notice convention is '© 2025 Gravis Robotics. All Rights Reserved.' rather than 'All Copyrights Reserved. 2025'. The phrasing 'All Copyrights Reserved' (plural) is not standard English copyright language. For a company that just raised $23M, debuted at Conexpo 2026 in March 2026, and landed coverage in Fortune — the homepage footer signals 2025 and uses non-standard legal language. This is the 17th consecutive stale copyright year finding in this audit series.
Recommendation
Update the footer to '© 2026 Gravis Robotics. All Rights Reserved.' — using the standard convention with the © symbol, correct year, company name, and singular 'Rights Reserved.' Implement a JavaScript year injection: document.write(new Date().getFullYear()) so this cannot recur. The phrasing 'All Copyrights Reserved' should be corrected to 'All Rights Reserved' as that is the legally standard and universally recognised formulation.
Copy
Typo: 'Symplicity' in Feature Section Image Filename (Should Be 'Simplicity')
Score
32
Severity
High
Finding
The 'Why Autonomy?' section displays four benefit pillars: Productivity, Safety, Predictability, and Simplicity. The image for the Simplicity pillar is named 'Symplicity.avif' — a misspelling of 'simplicity' visible in the img src URL. The alt text for the image is not set (empty alt), meaning the only visible evidence of the misspelling is in the file URL. However, the same misspelling may exist in the section label or any CMS field that generated the filename. The word 'Simplicity' appears correctly in the on-page text ('Simplicity — Flexible integration into your jobsite, today') but the image asset was uploaded with the misspelled filename. While this is not visible to end users reading the page, it is indexed by Google's image crawler and visible to anyone who inspects the page source.
Recommendation
Rename the image file from 'Symplicity.avif' to 'Simplicity.avif' in the Webflow CMS asset library and update the img src reference on the page. Add descriptive alt text to all four benefit pillar images: alt='Gravis Robotics productivity improvement chart', alt='Construction site safety improvement with autonomous excavator', etc. The missing alt text is an accessibility failure independent of the filename typo — all four benefit pillar images currently have empty alt attributes.
Copy
Typo: 'Symplicity' in Feature Section Image Filename (Should Be 'Simplicity')
Score
32
Severity
High
Finding
The 'Why Autonomy?' section displays four benefit pillars: Productivity, Safety, Predictability, and Simplicity. The image for the Simplicity pillar is named 'Symplicity.avif' — a misspelling of 'simplicity' visible in the img src URL. The alt text for the image is not set (empty alt), meaning the only visible evidence of the misspelling is in the file URL. However, the same misspelling may exist in the section label or any CMS field that generated the filename. The word 'Simplicity' appears correctly in the on-page text ('Simplicity — Flexible integration into your jobsite, today') but the image asset was uploaded with the misspelled filename. While this is not visible to end users reading the page, it is indexed by Google's image crawler and visible to anyone who inspects the page source.
Recommendation
Rename the image file from 'Symplicity.avif' to 'Simplicity.avif' in the Webflow CMS asset library and update the img src reference on the page. Add descriptive alt text to all four benefit pillar images: alt='Gravis Robotics productivity improvement chart', alt='Construction site safety improvement with autonomous excavator', etc. The missing alt text is an accessibility failure independent of the filename typo — all four benefit pillar images currently have empty alt attributes.
Copy
Typo: 'Symplicity' in Feature Section Image Filename (Should Be 'Simplicity')
Score
32
Severity
High
Finding
The 'Why Autonomy?' section displays four benefit pillars: Productivity, Safety, Predictability, and Simplicity. The image for the Simplicity pillar is named 'Symplicity.avif' — a misspelling of 'simplicity' visible in the img src URL. The alt text for the image is not set (empty alt), meaning the only visible evidence of the misspelling is in the file URL. However, the same misspelling may exist in the section label or any CMS field that generated the filename. The word 'Simplicity' appears correctly in the on-page text ('Simplicity — Flexible integration into your jobsite, today') but the image asset was uploaded with the misspelled filename. While this is not visible to end users reading the page, it is indexed by Google's image crawler and visible to anyone who inspects the page source.
Recommendation
Rename the image file from 'Symplicity.avif' to 'Simplicity.avif' in the Webflow CMS asset library and update the img src reference on the page. Add descriptive alt text to all four benefit pillar images: alt='Gravis Robotics productivity improvement chart', alt='Construction site safety improvement with autonomous excavator', etc. The missing alt text is an accessibility failure independent of the filename typo — all four benefit pillar images currently have empty alt attributes.
Social Proof
Customer Logo Strip Duplicates All 12 Logos — 24 Logo DOM Elements for 12 Unique Brands
Score
36
Severity
High
Finding
The 'Trusted by market leaders' customer logo carousel duplicates every logo exactly twice in the DOM — the full set of 12 logos (armasuisse, Boskalis, Holcim, Morgan Sindall, Taylor Woodrow, and 7 others visible via filenames) is rendered twice consecutively in the HTML source. This is the infinite-scroll DOM-duplication pattern appearing in 15+ audits in this series. Notably, most of the logos in the second pass are unnamed (alt text is empty for all logos in both passes), meaning there is no accessible text equivalent for any of the 24 logo elements. For a construction tech startup trying to establish credibility with enterprise contractors and OEMs, blank image elements with no alt text provide zero trust signal to screen readers and image-disabled visitors.
Recommendation
Refactor the logo carousel to a single DOM instance with CSS animation. Add descriptive alt text to all 12 customer logos: alt='Holcim — global building materials company and Gravis Robotics customer', alt='Morgan Sindall — UK construction group using Gravis autonomous excavators', alt='Taylor Woodrow — construction company using Gravis Robotics autonomy', etc. Named logos provide SEO benefit (company name associations) and accessibility benefit. Several logos in the strip (Frames 1–6, 'Clip path group') appear to be unnamed companies using generic filenames — identify these companies and add proper alt text.
Social Proof
Customer Logo Strip Duplicates All 12 Logos — 24 Logo DOM Elements for 12 Unique Brands
Score
36
Severity
High
Finding
The 'Trusted by market leaders' customer logo carousel duplicates every logo exactly twice in the DOM — the full set of 12 logos (armasuisse, Boskalis, Holcim, Morgan Sindall, Taylor Woodrow, and 7 others visible via filenames) is rendered twice consecutively in the HTML source. This is the infinite-scroll DOM-duplication pattern appearing in 15+ audits in this series. Notably, most of the logos in the second pass are unnamed (alt text is empty for all logos in both passes), meaning there is no accessible text equivalent for any of the 24 logo elements. For a construction tech startup trying to establish credibility with enterprise contractors and OEMs, blank image elements with no alt text provide zero trust signal to screen readers and image-disabled visitors.
Recommendation
Refactor the logo carousel to a single DOM instance with CSS animation. Add descriptive alt text to all 12 customer logos: alt='Holcim — global building materials company and Gravis Robotics customer', alt='Morgan Sindall — UK construction group using Gravis autonomous excavators', alt='Taylor Woodrow — construction company using Gravis Robotics autonomy', etc. Named logos provide SEO benefit (company name associations) and accessibility benefit. Several logos in the strip (Frames 1–6, 'Clip path group') appear to be unnamed companies using generic filenames — identify these companies and add proper alt text.
Social Proof
Customer Logo Strip Duplicates All 12 Logos — 24 Logo DOM Elements for 12 Unique Brands
Score
36
Severity
High
Finding
The 'Trusted by market leaders' customer logo carousel duplicates every logo exactly twice in the DOM — the full set of 12 logos (armasuisse, Boskalis, Holcim, Morgan Sindall, Taylor Woodrow, and 7 others visible via filenames) is rendered twice consecutively in the HTML source. This is the infinite-scroll DOM-duplication pattern appearing in 15+ audits in this series. Notably, most of the logos in the second pass are unnamed (alt text is empty for all logos in both passes), meaning there is no accessible text equivalent for any of the 24 logo elements. For a construction tech startup trying to establish credibility with enterprise contractors and OEMs, blank image elements with no alt text provide zero trust signal to screen readers and image-disabled visitors.
Recommendation
Refactor the logo carousel to a single DOM instance with CSS animation. Add descriptive alt text to all 12 customer logos: alt='Holcim — global building materials company and Gravis Robotics customer', alt='Morgan Sindall — UK construction group using Gravis autonomous excavators', alt='Taylor Woodrow — construction company using Gravis Robotics autonomy', etc. Named logos provide SEO benefit (company name associations) and accessibility benefit. Several logos in the strip (Frames 1–6, 'Clip path group') appear to be unnamed companies using generic filenames — identify these companies and add proper alt text.
Brand
Conexpo 2026 Launch (March 4, 2026) and 'Copilot' Product — Not Mentioned in Homepage Hero or Body
Score
34
Severity
High
Finding
The homepage news section includes: 'Gravis Robotics expands off-road physical AI to U.S., debuts Copilot at Conexpo 2026 — March 4, 2026.' Conexpo is the largest construction industry trade show in North America, held every three years — debuting at Conexpo is a category-defining moment for any construction tech startup. The 'Copilot' product mentioned appears to be a new AI assist capability launched alongside the US expansion. Yet neither the Conexpo debut, the Copilot product, nor the US market entry appear anywhere in the homepage hero or body sections. The hero still reads 'Tap your finger move a mountain' with a focus on the Rack and Slate. The most important news in Gravis Robotics' commercial history (US market entry, a new product, Conexpo coverage) is accessible only via a small news card in the bottom news section.
Recommendation
Update the homepage hero or add an announcement banner reflecting the Conexpo 2026 launch: 'Now expanding to the U.S. — Gravis debuts Copilot at Conexpo 2026.' Add a dedicated Copilot section to the homepage body explaining what Copilot is and how it differs from or complements the Rack/Slate. The US market entry is the most significant commercial expansion in Gravis Robotics' three-year history — construction companies in North America seeing the homepage for the first time after the Conexpo show need to see the US availability signal immediately. A homepage that reads as a UK/EU-focused product while the company is actively launching at the world's largest construction show in Las Vegas is a missed conversion window.
Brand
Conexpo 2026 Launch (March 4, 2026) and 'Copilot' Product — Not Mentioned in Homepage Hero or Body
Score
34
Severity
High
Finding
The homepage news section includes: 'Gravis Robotics expands off-road physical AI to U.S., debuts Copilot at Conexpo 2026 — March 4, 2026.' Conexpo is the largest construction industry trade show in North America, held every three years — debuting at Conexpo is a category-defining moment for any construction tech startup. The 'Copilot' product mentioned appears to be a new AI assist capability launched alongside the US expansion. Yet neither the Conexpo debut, the Copilot product, nor the US market entry appear anywhere in the homepage hero or body sections. The hero still reads 'Tap your finger move a mountain' with a focus on the Rack and Slate. The most important news in Gravis Robotics' commercial history (US market entry, a new product, Conexpo coverage) is accessible only via a small news card in the bottom news section.
Recommendation
Update the homepage hero or add an announcement banner reflecting the Conexpo 2026 launch: 'Now expanding to the U.S. — Gravis debuts Copilot at Conexpo 2026.' Add a dedicated Copilot section to the homepage body explaining what Copilot is and how it differs from or complements the Rack/Slate. The US market entry is the most significant commercial expansion in Gravis Robotics' three-year history — construction companies in North America seeing the homepage for the first time after the Conexpo show need to see the US availability signal immediately. A homepage that reads as a UK/EU-focused product while the company is actively launching at the world's largest construction show in Las Vegas is a missed conversion window.
Brand
Conexpo 2026 Launch (March 4, 2026) and 'Copilot' Product — Not Mentioned in Homepage Hero or Body
Score
34
Severity
High
Finding
The homepage news section includes: 'Gravis Robotics expands off-road physical AI to U.S., debuts Copilot at Conexpo 2026 — March 4, 2026.' Conexpo is the largest construction industry trade show in North America, held every three years — debuting at Conexpo is a category-defining moment for any construction tech startup. The 'Copilot' product mentioned appears to be a new AI assist capability launched alongside the US expansion. Yet neither the Conexpo debut, the Copilot product, nor the US market entry appear anywhere in the homepage hero or body sections. The hero still reads 'Tap your finger move a mountain' with a focus on the Rack and Slate. The most important news in Gravis Robotics' commercial history (US market entry, a new product, Conexpo coverage) is accessible only via a small news card in the bottom news section.
Recommendation
Update the homepage hero or add an announcement banner reflecting the Conexpo 2026 launch: 'Now expanding to the U.S. — Gravis debuts Copilot at Conexpo 2026.' Add a dedicated Copilot section to the homepage body explaining what Copilot is and how it differs from or complements the Rack/Slate. The US market entry is the most significant commercial expansion in Gravis Robotics' three-year history — construction companies in North America seeing the homepage for the first time after the Conexpo show need to see the US availability signal immediately. A homepage that reads as a UK/EU-focused product while the company is actively launching at the world's largest construction show in Las Vegas is a missed conversion window.
Copy
News Card Date Mismatch: 'Bauma 2025' Article Shows 'April 15, 2025' Date But Bauma 2025 Was in April–May 2025
Score
48
Severity
Medium
Finding
The third news card reads: 'Gravis Robotics launches Anywhere Autonomy with six OEMs at Bauma 2025 — April 15, 2025' — linking to a YouTube video. Bauma 2025 (the major Munich construction show) was held April 7–13, 2025. An April 15 date post-dates the event's end by two days, which may be the article publication date rather than the event date. This is a minor discrepancy but creates minor confusion — the 'launches at Bauma' headline implies the article is from the event, while the date implies it was published two days after the show ended. More significantly, the link target is a YouTube video (youtu.be) rather than a dedicated news article or press release. All three news items in the Latest News section link to different destinations: an external article, a magazine PDF, and a YouTube video — none link to Gravis Robotics' own /news page.
Recommendation
Standardise the Latest News card links to point to entries on gravisrobotics.com/news where Gravis controls the full experience. For the Bauma YouTube video, create a news post at gravisrobotics.com/news/bauma-2025-anywhere-autonomy with the video embedded and the event context described — then link the homepage card to this page rather than directly to YouTube. This keeps visitors in the Gravis Robotics conversion funnel rather than sending them to YouTube (where they may not return). Clarify the Bauma article date if April 15 is the publication date — add 'Published: April 15, 2025' as a label distinct from 'Event: April 7-13, 2025.'
Copy
News Card Date Mismatch: 'Bauma 2025' Article Shows 'April 15, 2025' Date But Bauma 2025 Was in April–May 2025
Score
48
Severity
Medium
Finding
The third news card reads: 'Gravis Robotics launches Anywhere Autonomy with six OEMs at Bauma 2025 — April 15, 2025' — linking to a YouTube video. Bauma 2025 (the major Munich construction show) was held April 7–13, 2025. An April 15 date post-dates the event's end by two days, which may be the article publication date rather than the event date. This is a minor discrepancy but creates minor confusion — the 'launches at Bauma' headline implies the article is from the event, while the date implies it was published two days after the show ended. More significantly, the link target is a YouTube video (youtu.be) rather than a dedicated news article or press release. All three news items in the Latest News section link to different destinations: an external article, a magazine PDF, and a YouTube video — none link to Gravis Robotics' own /news page.
Recommendation
Standardise the Latest News card links to point to entries on gravisrobotics.com/news where Gravis controls the full experience. For the Bauma YouTube video, create a news post at gravisrobotics.com/news/bauma-2025-anywhere-autonomy with the video embedded and the event context described — then link the homepage card to this page rather than directly to YouTube. This keeps visitors in the Gravis Robotics conversion funnel rather than sending them to YouTube (where they may not return). Clarify the Bauma article date if April 15 is the publication date — add 'Published: April 15, 2025' as a label distinct from 'Event: April 7-13, 2025.'
Copy
News Card Date Mismatch: 'Bauma 2025' Article Shows 'April 15, 2025' Date But Bauma 2025 Was in April–May 2025
Score
48
Severity
Medium
Finding
The third news card reads: 'Gravis Robotics launches Anywhere Autonomy with six OEMs at Bauma 2025 — April 15, 2025' — linking to a YouTube video. Bauma 2025 (the major Munich construction show) was held April 7–13, 2025. An April 15 date post-dates the event's end by two days, which may be the article publication date rather than the event date. This is a minor discrepancy but creates minor confusion — the 'launches at Bauma' headline implies the article is from the event, while the date implies it was published two days after the show ended. More significantly, the link target is a YouTube video (youtu.be) rather than a dedicated news article or press release. All three news items in the Latest News section link to different destinations: an external article, a magazine PDF, and a YouTube video — none link to Gravis Robotics' own /news page.
Recommendation
Standardise the Latest News card links to point to entries on gravisrobotics.com/news where Gravis controls the full experience. For the Bauma YouTube video, create a news post at gravisrobotics.com/news/bauma-2025-anywhere-autonomy with the video embedded and the event context described — then link the homepage card to this page rather than directly to YouTube. This keeps visitors in the Gravis Robotics conversion funnel rather than sending them to YouTube (where they may not return). Clarify the Bauma article date if April 15 is the publication date — add 'Published: April 15, 2025' as a label distinct from 'Event: April 7-13, 2025.'
SEO
$23M Funding Round (November 2025) and Holcim Partnership — Not Mentioned Anywhere on Homepage
Score
38
Severity
Medium
Finding
Gravis Robotics raised $23M in November 2025 (co-led by IQ Capital and Zacua Ventures, with Holcim, Pear VC, and others) and announced Holcim as both an investor and a commercial customer (using Gravis systems for autonomous quarry operations). This is a dual-validation signal: Holcim is simultaneously a Tier 1 construction materials company that validated Gravis technology with a commercial deployment AND a strategic investor. The Holcim logo appears in the customer strip, but no associated funding announcement, no '$23M raised', and no investor list appears on the homepage. For a three-year-old startup with only $23M raised, the recent funding round is a major credibility signal — it demonstrates institutional validation and runway for enterprise buyers evaluating whether Gravis will still exist in two years.
Recommendation
Add a hero trust strip: '$23M raised · ETH Zurich spinout · Backed by IQ Capital, Zacua Ventures, and Holcim · Operating in 7 countries.' The Holcim investor relationship is particularly powerful: Holcim is the world's largest building materials company and is a paying Gravis customer deploying the technology in quarries. 'Backed by the world's largest building materials company' is a trust claim that no competitor can replicate. Add a dedicated funding press release link to the news section or embed the November 2025 announcement as a prominent news card.
SEO
$23M Funding Round (November 2025) and Holcim Partnership — Not Mentioned Anywhere on Homepage
Score
38
Severity
Medium
Finding
Gravis Robotics raised $23M in November 2025 (co-led by IQ Capital and Zacua Ventures, with Holcim, Pear VC, and others) and announced Holcim as both an investor and a commercial customer (using Gravis systems for autonomous quarry operations). This is a dual-validation signal: Holcim is simultaneously a Tier 1 construction materials company that validated Gravis technology with a commercial deployment AND a strategic investor. The Holcim logo appears in the customer strip, but no associated funding announcement, no '$23M raised', and no investor list appears on the homepage. For a three-year-old startup with only $23M raised, the recent funding round is a major credibility signal — it demonstrates institutional validation and runway for enterprise buyers evaluating whether Gravis will still exist in two years.
Recommendation
Add a hero trust strip: '$23M raised · ETH Zurich spinout · Backed by IQ Capital, Zacua Ventures, and Holcim · Operating in 7 countries.' The Holcim investor relationship is particularly powerful: Holcim is the world's largest building materials company and is a paying Gravis customer deploying the technology in quarries. 'Backed by the world's largest building materials company' is a trust claim that no competitor can replicate. Add a dedicated funding press release link to the news section or embed the November 2025 announcement as a prominent news card.
SEO
$23M Funding Round (November 2025) and Holcim Partnership — Not Mentioned Anywhere on Homepage
Score
38
Severity
Medium
Finding
Gravis Robotics raised $23M in November 2025 (co-led by IQ Capital and Zacua Ventures, with Holcim, Pear VC, and others) and announced Holcim as both an investor and a commercial customer (using Gravis systems for autonomous quarry operations). This is a dual-validation signal: Holcim is simultaneously a Tier 1 construction materials company that validated Gravis technology with a commercial deployment AND a strategic investor. The Holcim logo appears in the customer strip, but no associated funding announcement, no '$23M raised', and no investor list appears on the homepage. For a three-year-old startup with only $23M raised, the recent funding round is a major credibility signal — it demonstrates institutional validation and runway for enterprise buyers evaluating whether Gravis will still exist in two years.
Recommendation
Add a hero trust strip: '$23M raised · ETH Zurich spinout · Backed by IQ Capital, Zacua Ventures, and Holcim · Operating in 7 countries.' The Holcim investor relationship is particularly powerful: Holcim is the world's largest building materials company and is a paying Gravis customer deploying the technology in quarries. 'Backed by the world's largest building materials company' is a trust claim that no competitor can replicate. Add a dedicated funding press release link to the news section or embed the November 2025 announcement as a prominent news card.
Navigation
Only Five Nav Items (Hardware, Software, News, Careers, Contact) — No 'About', 'Partners', or 'Technology' Page
Score
44
Severity
Medium
Finding
The primary navigation contains only five items: Hardware, Software, News, Careers, Contact. There is no 'About' or 'Company' page, no 'Partners' page (despite six named OEM partners from Bauma 2025 including Develon/HD Hyundai and Hitachi), no 'Technology' page, and no 'Use Cases' or 'Industries' page. For a hardware/robotics startup raising Series A funding and approaching construction enterprise customers, the absence of a company overview page means: (1) investors and journalists have no structured company background to reference; (2) potential OEM partners have no partner information page; (3) enterprise buyers evaluating Gravis have no team page to validate the ETH Zurich academic credentials. The five-item nav is appropriate for a very early stage website — it is undersized for a $23M-funded company with six OEM partnerships.
Recommendation
Add at minimum: (1) an 'About' page at /about covering the founding story, ETH Zurich spinout context, five co-founders, and company mission; (2) a 'Partners' page at /partners listing OEM partners (Develon, Hitachi, Menzi Muck, and others from Bauma); (3) a 'Technology' page at /technology explaining the Rack's sensor fusion, LiDAR, GNSS, hydraulics AI, and learning-based control system in depth. These pages serve investor due diligence, enterprise sales cycles, and organic search. The /careers and /news pages already exist — the missing pages are the ones that establish credibility rather than transact.
Navigation
Only Five Nav Items (Hardware, Software, News, Careers, Contact) — No 'About', 'Partners', or 'Technology' Page
Score
44
Severity
Medium
Finding
The primary navigation contains only five items: Hardware, Software, News, Careers, Contact. There is no 'About' or 'Company' page, no 'Partners' page (despite six named OEM partners from Bauma 2025 including Develon/HD Hyundai and Hitachi), no 'Technology' page, and no 'Use Cases' or 'Industries' page. For a hardware/robotics startup raising Series A funding and approaching construction enterprise customers, the absence of a company overview page means: (1) investors and journalists have no structured company background to reference; (2) potential OEM partners have no partner information page; (3) enterprise buyers evaluating Gravis have no team page to validate the ETH Zurich academic credentials. The five-item nav is appropriate for a very early stage website — it is undersized for a $23M-funded company with six OEM partnerships.
Recommendation
Add at minimum: (1) an 'About' page at /about covering the founding story, ETH Zurich spinout context, five co-founders, and company mission; (2) a 'Partners' page at /partners listing OEM partners (Develon, Hitachi, Menzi Muck, and others from Bauma); (3) a 'Technology' page at /technology explaining the Rack's sensor fusion, LiDAR, GNSS, hydraulics AI, and learning-based control system in depth. These pages serve investor due diligence, enterprise sales cycles, and organic search. The /careers and /news pages already exist — the missing pages are the ones that establish credibility rather than transact.
Navigation
Only Five Nav Items (Hardware, Software, News, Careers, Contact) — No 'About', 'Partners', or 'Technology' Page
Score
44
Severity
Medium
Finding
The primary navigation contains only five items: Hardware, Software, News, Careers, Contact. There is no 'About' or 'Company' page, no 'Partners' page (despite six named OEM partners from Bauma 2025 including Develon/HD Hyundai and Hitachi), no 'Technology' page, and no 'Use Cases' or 'Industries' page. For a hardware/robotics startup raising Series A funding and approaching construction enterprise customers, the absence of a company overview page means: (1) investors and journalists have no structured company background to reference; (2) potential OEM partners have no partner information page; (3) enterprise buyers evaluating Gravis have no team page to validate the ETH Zurich academic credentials. The five-item nav is appropriate for a very early stage website — it is undersized for a $23M-funded company with six OEM partnerships.
Recommendation
Add at minimum: (1) an 'About' page at /about covering the founding story, ETH Zurich spinout context, five co-founders, and company mission; (2) a 'Partners' page at /partners listing OEM partners (Develon, Hitachi, Menzi Muck, and others from Bauma); (3) a 'Technology' page at /technology explaining the Rack's sensor fusion, LiDAR, GNSS, hydraulics AI, and learning-based control system in depth. These pages serve investor due diligence, enterprise sales cycles, and organic search. The /careers and /news pages already exist — the missing pages are the ones that establish credibility rather than transact.
Copy
Hero H1 'Tap your finger move a mountain' — No Period, Two Independent Clauses Without Punctuation
Score
40
Severity
Medium
Finding
The homepage H1 is 'Tap your finger move a mountain' — a two-clause imperative statement that is missing a comma or period between the two clauses. The intended reading is either: 'Tap your finger. Move a mountain.' (two separate sentences) or 'Tap your finger, move a mountain.' (a cause-effect compound with a comma). As written, 'tap your finger move a mountain' is grammatically ambiguous and reads as a fragment. This is a creative copywriting choice that prioritises punch over grammar — which is valid for brand headlines — but the absence of any punctuation creates a reading stumble, particularly for non-native English speakers (a significant portion of the global construction industry audience).
Recommendation
Add minimal punctuation to clarify the H1 reading: 'Tap your finger. Move a mountain.' — two punchy sentences that read as a sequential cause-effect. Alternatively, restructure to: 'Tap a finger. Move a mountain.' which tightens the parallel structure. The headline concept is strong and memorable — the punctuation adjustment makes it cleaner without losing the impact. For a global audience in construction, where English is often a second language, unambiguous punctuation helps ensure the headline lands as intended.
Copy
Hero H1 'Tap your finger move a mountain' — No Period, Two Independent Clauses Without Punctuation
Score
40
Severity
Medium
Finding
The homepage H1 is 'Tap your finger move a mountain' — a two-clause imperative statement that is missing a comma or period between the two clauses. The intended reading is either: 'Tap your finger. Move a mountain.' (two separate sentences) or 'Tap your finger, move a mountain.' (a cause-effect compound with a comma). As written, 'tap your finger move a mountain' is grammatically ambiguous and reads as a fragment. This is a creative copywriting choice that prioritises punch over grammar — which is valid for brand headlines — but the absence of any punctuation creates a reading stumble, particularly for non-native English speakers (a significant portion of the global construction industry audience).
Recommendation
Add minimal punctuation to clarify the H1 reading: 'Tap your finger. Move a mountain.' — two punchy sentences that read as a sequential cause-effect. Alternatively, restructure to: 'Tap a finger. Move a mountain.' which tightens the parallel structure. The headline concept is strong and memorable — the punctuation adjustment makes it cleaner without losing the impact. For a global audience in construction, where English is often a second language, unambiguous punctuation helps ensure the headline lands as intended.
Copy
Hero H1 'Tap your finger move a mountain' — No Period, Two Independent Clauses Without Punctuation
Score
40
Severity
Medium
Finding
The homepage H1 is 'Tap your finger move a mountain' — a two-clause imperative statement that is missing a comma or period between the two clauses. The intended reading is either: 'Tap your finger. Move a mountain.' (two separate sentences) or 'Tap your finger, move a mountain.' (a cause-effect compound with a comma). As written, 'tap your finger move a mountain' is grammatically ambiguous and reads as a fragment. This is a creative copywriting choice that prioritises punch over grammar — which is valid for brand headlines — but the absence of any punctuation creates a reading stumble, particularly for non-native English speakers (a significant portion of the global construction industry audience).
Recommendation
Add minimal punctuation to clarify the H1 reading: 'Tap your finger. Move a mountain.' — two punchy sentences that read as a sequential cause-effect. Alternatively, restructure to: 'Tap a finger. Move a mountain.' which tightens the parallel structure. The headline concept is strong and memorable — the punctuation adjustment makes it cleaner without losing the impact. For a global audience in construction, where English is often a second language, unambiguous punctuation helps ensure the headline lands as intended.
Social Proof
No Named Customer Testimonials — Logo Strip With Zero Quotes, Zero Case Studies Linked from Homepage
Score
42
Severity
Medium
Finding
The customer section shows 'Trusted by market leaders' with 12 logos but zero testimonials, zero case study links, and zero named deployment outcomes. The press release search results contain a strong Taylor Woodrow quote: 'Innovation is really important to Taylor Woodrow because we have to become more productive, fundamentally it's about making sure we remain relevant' and a Branch/Branch Construction quote from Joseph Emison. The Holcim deployment (autonomous quarry materials handling) and the HD Hyundai/Develon partnership (autonomous truck loading at Bauma 2025) are specific, named proof points. None of these appear on the homepage. The customer logo strip with no testimonials provides weaker social proof than logos with a single attached quote.
Recommendation
Add at least one named customer testimonial to the homepage — the Taylor Woodrow quote is already public from press coverage and would be particularly powerful as it comes from a named person (the quote exists in the press release). Add a 'See it in action' section linking to a specific case study: 'Holcim: autonomous quarry operations in Plymouth' or 'HD Hyundai: autonomous truck loading at Bauma 2025.' A customer logo + one sentence from a named person at that company converts the logo strip from a visual trust signal into a verifiable proof point.
Social Proof
No Named Customer Testimonials — Logo Strip With Zero Quotes, Zero Case Studies Linked from Homepage
Score
42
Severity
Medium
Finding
The customer section shows 'Trusted by market leaders' with 12 logos but zero testimonials, zero case study links, and zero named deployment outcomes. The press release search results contain a strong Taylor Woodrow quote: 'Innovation is really important to Taylor Woodrow because we have to become more productive, fundamentally it's about making sure we remain relevant' and a Branch/Branch Construction quote from Joseph Emison. The Holcim deployment (autonomous quarry materials handling) and the HD Hyundai/Develon partnership (autonomous truck loading at Bauma 2025) are specific, named proof points. None of these appear on the homepage. The customer logo strip with no testimonials provides weaker social proof than logos with a single attached quote.
Recommendation
Add at least one named customer testimonial to the homepage — the Taylor Woodrow quote is already public from press coverage and would be particularly powerful as it comes from a named person (the quote exists in the press release). Add a 'See it in action' section linking to a specific case study: 'Holcim: autonomous quarry operations in Plymouth' or 'HD Hyundai: autonomous truck loading at Bauma 2025.' A customer logo + one sentence from a named person at that company converts the logo strip from a visual trust signal into a verifiable proof point.
Social Proof
No Named Customer Testimonials — Logo Strip With Zero Quotes, Zero Case Studies Linked from Homepage
Score
42
Severity
Medium
Finding
The customer section shows 'Trusted by market leaders' with 12 logos but zero testimonials, zero case study links, and zero named deployment outcomes. The press release search results contain a strong Taylor Woodrow quote: 'Innovation is really important to Taylor Woodrow because we have to become more productive, fundamentally it's about making sure we remain relevant' and a Branch/Branch Construction quote from Joseph Emison. The Holcim deployment (autonomous quarry materials handling) and the HD Hyundai/Develon partnership (autonomous truck loading at Bauma 2025) are specific, named proof points. None of these appear on the homepage. The customer logo strip with no testimonials provides weaker social proof than logos with a single attached quote.
Recommendation
Add at least one named customer testimonial to the homepage — the Taylor Woodrow quote is already public from press coverage and would be particularly powerful as it comes from a named person (the quote exists in the press release). Add a 'See it in action' section linking to a specific case study: 'Holcim: autonomous quarry operations in Plymouth' or 'HD Hyundai: autonomous truck loading at Bauma 2025.' A customer logo + one sentence from a named person at that company converts the logo strip from a visual trust signal into a verifiable proof point.
Brand
ETH Zurich Spinout Credential — Not Mentioned on Homepage Despite Being Core Trust Signal
Score
46
Severity
Medium
Finding
Gravis Robotics is a spinout from ETH Zurich — the #1 technical university in Europe and consistently ranked in the global top 10. This is an extraordinary academic provenance for a robotics hardware company: it signals deep technical expertise, peer-reviewed research roots, and a founding team with serious academic credentials (five co-founders: Burak Cizmeci, Ryan Luke Johns, Marco Tranzatto, Dominic Jud, and Marco Hutter — the latter being a professor at ETH Zurich and founder of ANYbotics). Yet 'ETH Zurich' does not appear anywhere on the homepage — not in the hero, not in a trust strip, not in a footer note. Fortune's article, Tracxn, Tech Funding News, and Gravis' own press releases all prominently describe the company as an 'ETH Zurich spinout.' For construction enterprise buyers evaluating whether autonomous excavator technology actually works, an ETH Zurich pedigree is the single most powerful technical validation available.
Recommendation
Add 'ETH Zurich spinout' to the homepage hero trust strip or beneath the H1: 'Tap your finger. Move a mountain. — Autonomous earthmoving technology from the engineers of ETH Zurich.' Or add it to a trust strip alongside the funding: 'ETH Zurich spinout · $23M raised · Operating in 7 countries.' The ETH Zurich credential establishes that the underlying technology was developed in a world-class robotics research environment — this is the strongest possible technical trust signal for a hardware autonomy company and it currently appears on zero pages of the homepage.
Brand
ETH Zurich Spinout Credential — Not Mentioned on Homepage Despite Being Core Trust Signal
Score
46
Severity
Medium
Finding
Gravis Robotics is a spinout from ETH Zurich — the #1 technical university in Europe and consistently ranked in the global top 10. This is an extraordinary academic provenance for a robotics hardware company: it signals deep technical expertise, peer-reviewed research roots, and a founding team with serious academic credentials (five co-founders: Burak Cizmeci, Ryan Luke Johns, Marco Tranzatto, Dominic Jud, and Marco Hutter — the latter being a professor at ETH Zurich and founder of ANYbotics). Yet 'ETH Zurich' does not appear anywhere on the homepage — not in the hero, not in a trust strip, not in a footer note. Fortune's article, Tracxn, Tech Funding News, and Gravis' own press releases all prominently describe the company as an 'ETH Zurich spinout.' For construction enterprise buyers evaluating whether autonomous excavator technology actually works, an ETH Zurich pedigree is the single most powerful technical validation available.
Recommendation
Add 'ETH Zurich spinout' to the homepage hero trust strip or beneath the H1: 'Tap your finger. Move a mountain. — Autonomous earthmoving technology from the engineers of ETH Zurich.' Or add it to a trust strip alongside the funding: 'ETH Zurich spinout · $23M raised · Operating in 7 countries.' The ETH Zurich credential establishes that the underlying technology was developed in a world-class robotics research environment — this is the strongest possible technical trust signal for a hardware autonomy company and it currently appears on zero pages of the homepage.
Brand
ETH Zurich Spinout Credential — Not Mentioned on Homepage Despite Being Core Trust Signal
Score
46
Severity
Medium
Finding
Gravis Robotics is a spinout from ETH Zurich — the #1 technical university in Europe and consistently ranked in the global top 10. This is an extraordinary academic provenance for a robotics hardware company: it signals deep technical expertise, peer-reviewed research roots, and a founding team with serious academic credentials (five co-founders: Burak Cizmeci, Ryan Luke Johns, Marco Tranzatto, Dominic Jud, and Marco Hutter — the latter being a professor at ETH Zurich and founder of ANYbotics). Yet 'ETH Zurich' does not appear anywhere on the homepage — not in the hero, not in a trust strip, not in a footer note. Fortune's article, Tracxn, Tech Funding News, and Gravis' own press releases all prominently describe the company as an 'ETH Zurich spinout.' For construction enterprise buyers evaluating whether autonomous excavator technology actually works, an ETH Zurich pedigree is the single most powerful technical validation available.
Recommendation
Add 'ETH Zurich spinout' to the homepage hero trust strip or beneath the H1: 'Tap your finger. Move a mountain. — Autonomous earthmoving technology from the engineers of ETH Zurich.' Or add it to a trust strip alongside the funding: 'ETH Zurich spinout · $23M raised · Operating in 7 countries.' The ETH Zurich credential establishes that the underlying technology was developed in a world-class robotics research environment — this is the strongest possible technical trust signal for a hardware autonomy company and it currently appears on zero pages of the homepage.