Analysis
Website
what3words
Analysis
Website
what3words
Analysis
Website
what3words
Summary
About
Company
what3words
Overall Score of Website
18
Analysed on 2026-03-20
Description
what3words is a London-based location technology company founded 2013 by Chris Sheldrick (CEO), Mohan Ganesalingam, Jack Waley-Cohen, and Michael Dent. Product: A proprietary geocoding system that divides the entire planet into 57 trillion 3m×3m squares, each assigned a unique 3-word address in 50+ languages. The system enables precise location sharing where traditional addresses are absent, ambiguous, or inadequate. Key use cases: emergency services (75+ UK emergency services, life-saving location identification), logistics/last-mile delivery (DPD, Aramex, Domino's), automotive navigation (Mercedes-Benz Series C investor, Jaguar Land Rover, Subaru), e-commerce checkout and delivery. Recent events: Swiftcomplete acquisition (address autocomplete, February 26 2025), ShipEngine partnership (July 2024). Funding: $231–253M total over 15+ rounds; latest $8.95M July 2023; valuation £250M–$262M. Revenue: £2.1M in 2024 (primarily API licensing). 60M+ consumer app downloads. 198 employees.
Market
Location Technology / Geocoding / Navigation / Logistics / Emergency Services
Audience
Emergency services directors evaluating location technology; logistics and delivery companies seeking last-mile addressing; automotive OEMs integrating navigation systems; e-commerce platforms improving delivery accuracy; government bodies in countries without formal address systems
HQ
London, UK
Summary
Spider Chart
Content
5
Content
8
Content
10
Content
13
Strategy
16
Content
20
SEO
23
Strategy
26
Content
29
Freshness
32
Content
Swiftcomplete Acquisition (February 26 2025) — Address Autocomplete Product — M&A Signal Not in Homepage Hero
Score
5
Severity
High
Finding
PitchBook confirms: 'What3words's most recent deal was a Merger/Acquisition with Swiftcomplete. The deal was made on 26-Feb-2025.' Swiftcomplete is an address autocomplete and verification service — its acquisition expands what3words from a 3-word location system into a broader address intelligence platform. This acquisition is what3words' first M&A in its 13-year history and signals a strategic expansion beyond the core 3-word product.
Recommendation
Feature the Swiftcomplete acquisition: 'what3words acquires Swiftcomplete — combining our precise 3-word location system with intelligent address autocomplete to solve the complete last-mile addressing challenge. Better deliveries. Better emergency response. Better location communication, from postcode to 3-word precision. [Learn more →]' The acquisition converts the address and logistics buyer personas who need both standard address verification and precise location pinpointing.
Content
Swiftcomplete Acquisition (February 26 2025) — Address Autocomplete Product — M&A Signal Not in Homepage Hero
Score
5
Severity
High
Finding
PitchBook confirms: 'What3words's most recent deal was a Merger/Acquisition with Swiftcomplete. The deal was made on 26-Feb-2025.' Swiftcomplete is an address autocomplete and verification service — its acquisition expands what3words from a 3-word location system into a broader address intelligence platform. This acquisition is what3words' first M&A in its 13-year history and signals a strategic expansion beyond the core 3-word product.
Recommendation
Feature the Swiftcomplete acquisition: 'what3words acquires Swiftcomplete — combining our precise 3-word location system with intelligent address autocomplete to solve the complete last-mile addressing challenge. Better deliveries. Better emergency response. Better location communication, from postcode to 3-word precision. [Learn more →]' The acquisition converts the address and logistics buyer personas who need both standard address verification and precise location pinpointing.
Content
Swiftcomplete Acquisition (February 26 2025) — Address Autocomplete Product — M&A Signal Not in Homepage Hero
Score
5
Severity
High
Finding
PitchBook confirms: 'What3words's most recent deal was a Merger/Acquisition with Swiftcomplete. The deal was made on 26-Feb-2025.' Swiftcomplete is an address autocomplete and verification service — its acquisition expands what3words from a 3-word location system into a broader address intelligence platform. This acquisition is what3words' first M&A in its 13-year history and signals a strategic expansion beyond the core 3-word product.
Recommendation
Feature the Swiftcomplete acquisition: 'what3words acquires Swiftcomplete — combining our precise 3-word location system with intelligent address autocomplete to solve the complete last-mile addressing challenge. Better deliveries. Better emergency response. Better location communication, from postcode to 3-word precision. [Learn more →]' The acquisition converts the address and logistics buyer personas who need both standard address verification and precise location pinpointing.
Content
£2.1M Revenue (2024) — $253M Raised — Large Funding-to-Revenue Gap — Business Model Clarity Needed
Score
8
Severity
High
Finding
Business of Apps confirms: 'what3words made £2.1 million revenue in 2024, primarily from API plugins.' With $253M raised and £2.1M in revenue, the funding-to-revenue ratio is approximately 100:1 — an extraordinary gap that raises questions about the path to profitability. Every enterprise buyer evaluating what3words as a long-term platform partner will notice this gap in due diligence.
Recommendation
Address the revenue model directly on the About or Investor page: 'what3words operates on a freemium model: the app and basic API are free. Revenue comes from enterprise API licensing (1,000+ commercial customers), automotive OEM integrations, and emergency services partnerships. Our £2.1M revenue in 2024 reflects our still-early commercial expansion — our premium tier converts enterprise customers in logistics, automotive, and emergency services. [See our pricing →]' Transparency about the business model reduces the concern that $253M in funding has not produced proportionate revenue.
Content
£2.1M Revenue (2024) — $253M Raised — Large Funding-to-Revenue Gap — Business Model Clarity Needed
Score
8
Severity
High
Finding
Business of Apps confirms: 'what3words made £2.1 million revenue in 2024, primarily from API plugins.' With $253M raised and £2.1M in revenue, the funding-to-revenue ratio is approximately 100:1 — an extraordinary gap that raises questions about the path to profitability. Every enterprise buyer evaluating what3words as a long-term platform partner will notice this gap in due diligence.
Recommendation
Address the revenue model directly on the About or Investor page: 'what3words operates on a freemium model: the app and basic API are free. Revenue comes from enterprise API licensing (1,000+ commercial customers), automotive OEM integrations, and emergency services partnerships. Our £2.1M revenue in 2024 reflects our still-early commercial expansion — our premium tier converts enterprise customers in logistics, automotive, and emergency services. [See our pricing →]' Transparency about the business model reduces the concern that $253M in funding has not produced proportionate revenue.
Content
£2.1M Revenue (2024) — $253M Raised — Large Funding-to-Revenue Gap — Business Model Clarity Needed
Score
8
Severity
High
Finding
Business of Apps confirms: 'what3words made £2.1 million revenue in 2024, primarily from API plugins.' With $253M raised and £2.1M in revenue, the funding-to-revenue ratio is approximately 100:1 — an extraordinary gap that raises questions about the path to profitability. Every enterprise buyer evaluating what3words as a long-term platform partner will notice this gap in due diligence.
Recommendation
Address the revenue model directly on the About or Investor page: 'what3words operates on a freemium model: the app and basic API are free. Revenue comes from enterprise API licensing (1,000+ commercial customers), automotive OEM integrations, and emergency services partnerships. Our £2.1M revenue in 2024 reflects our still-early commercial expansion — our premium tier converts enterprise customers in logistics, automotive, and emergency services. [See our pricing →]' Transparency about the business model reduces the concern that $253M in funding has not produced proportionate revenue.
Content
Mercedes-Benz, DPD, Jaguar Land Rover, Subaru, Domino's, Aramex — Named Enterprise Customers — Not Confirmed as Homepage Hero
Score
10
Severity
High
Finding
Multiple sources confirm enterprise customers: Mercedes-Benz (automotive OEM, Series C investor), DPD (logistics), Jaguar Land Rover (automotive), Subaru (automotive), Domino's (delivery), Aramex (logistics). Mercedes-Benz investing in what3words is particularly powerful — automotive OEM investment signals that the car manufacturer believes what3words will become a standard navigation feature in future vehicles.
Recommendation
Feature named customers with logos: '[Mercedes-Benz] [Jaguar Land Rover] [Subaru] [DPD] [Aramex] [Domino's] — embedded in vehicles, delivery fleets, and logistics operations worldwide.' The automotive logos are particularly valuable: seeing three major car manufacturers as customers/investors signals that what3words is becoming the standard for in-car navigation — which converts other automotive OEMs and logistics companies who need compatible location systems.
Content
Mercedes-Benz, DPD, Jaguar Land Rover, Subaru, Domino's, Aramex — Named Enterprise Customers — Not Confirmed as Homepage Hero
Score
10
Severity
High
Finding
Multiple sources confirm enterprise customers: Mercedes-Benz (automotive OEM, Series C investor), DPD (logistics), Jaguar Land Rover (automotive), Subaru (automotive), Domino's (delivery), Aramex (logistics). Mercedes-Benz investing in what3words is particularly powerful — automotive OEM investment signals that the car manufacturer believes what3words will become a standard navigation feature in future vehicles.
Recommendation
Feature named customers with logos: '[Mercedes-Benz] [Jaguar Land Rover] [Subaru] [DPD] [Aramex] [Domino's] — embedded in vehicles, delivery fleets, and logistics operations worldwide.' The automotive logos are particularly valuable: seeing three major car manufacturers as customers/investors signals that what3words is becoming the standard for in-car navigation — which converts other automotive OEMs and logistics companies who need compatible location systems.
Content
Mercedes-Benz, DPD, Jaguar Land Rover, Subaru, Domino's, Aramex — Named Enterprise Customers — Not Confirmed as Homepage Hero
Score
10
Severity
High
Finding
Multiple sources confirm enterprise customers: Mercedes-Benz (automotive OEM, Series C investor), DPD (logistics), Jaguar Land Rover (automotive), Subaru (automotive), Domino's (delivery), Aramex (logistics). Mercedes-Benz investing in what3words is particularly powerful — automotive OEM investment signals that the car manufacturer believes what3words will become a standard navigation feature in future vehicles.
Recommendation
Feature named customers with logos: '[Mercedes-Benz] [Jaguar Land Rover] [Subaru] [DPD] [Aramex] [Domino's] — embedded in vehicles, delivery fleets, and logistics operations worldwide.' The automotive logos are particularly valuable: seeing three major car manufacturers as customers/investors signals that what3words is becoming the standard for in-car navigation — which converts other automotive OEMs and logistics companies who need compatible location systems.
Content
75+ UK Emergency Services — Saving Lives — The Origin Story and Core Mission Not Prominently Featured
Score
13
Severity
Medium
Finding
Business of Apps confirms: 'Over 75 emergency services in the UK use the system, as a better way to locate people. Police in North Yorkshire have urged residents to download the app, and rescue services also swear by it.' The emergency services use case is what3words' most compelling human impact story — it positions the company as life-saving technology rather than a logistics utility.
Recommendation
Feature the emergency services mission prominently: '75+ UK emergency services use what3words to find people who can't describe where they are. Mountain rescue. Coastal emergency response. Police. When someone calls for help but can't give a street address, three words find them. [See the emergency services story →]' The emergency use case is also the best consumer acquisition story — it motivates individual app downloads, which then seed the network effect for commercial adoption.
Content
75+ UK Emergency Services — Saving Lives — The Origin Story and Core Mission Not Prominently Featured
Score
13
Severity
Medium
Finding
Business of Apps confirms: 'Over 75 emergency services in the UK use the system, as a better way to locate people. Police in North Yorkshire have urged residents to download the app, and rescue services also swear by it.' The emergency services use case is what3words' most compelling human impact story — it positions the company as life-saving technology rather than a logistics utility.
Recommendation
Feature the emergency services mission prominently: '75+ UK emergency services use what3words to find people who can't describe where they are. Mountain rescue. Coastal emergency response. Police. When someone calls for help but can't give a street address, three words find them. [See the emergency services story →]' The emergency use case is also the best consumer acquisition story — it motivates individual app downloads, which then seed the network effect for commercial adoption.
Content
75+ UK Emergency Services — Saving Lives — The Origin Story and Core Mission Not Prominently Featured
Score
13
Severity
Medium
Finding
Business of Apps confirms: 'Over 75 emergency services in the UK use the system, as a better way to locate people. Police in North Yorkshire have urged residents to download the app, and rescue services also swear by it.' The emergency services use case is what3words' most compelling human impact story — it positions the company as life-saving technology rather than a logistics utility.
Recommendation
Feature the emergency services mission prominently: '75+ UK emergency services use what3words to find people who can't describe where they are. Mountain rescue. Coastal emergency response. Police. When someone calls for help but can't give a street address, three words find them. [See the emergency services story →]' The emergency use case is also the best consumer acquisition story — it motivates individual app downloads, which then seed the network effect for commercial adoption.
Strategy
57 Trillion 3m×3m Squares — The Scale of the Solution — Not in Homepage Hero
Score
16
Severity
Medium
Finding
Business of Apps confirms: 'There are over 57 trillion unique variations on what3words · what3words pulls from a list of 40,000 words.' The 57 trillion squares statistic is a scale proof point that the system is genuinely global — it covers every location on Earth at 3-meter precision. For a buyer evaluating whether what3words can serve their global operations (shipping, logistics, automotive), this number directly answers 'does it work everywhere?'
Recommendation
Feature the scale statistic: 'Every 3 square metres on Earth has a unique 3-word address. 57 trillion addresses. 50 languages. Every road, building entrance, delivery dock, and hiking trail — already addressed. No infrastructure required. [See your location's address →]' The 'no infrastructure required' message is particularly powerful for emerging markets — countries without formal address systems can adopt what3words immediately.
Strategy
57 Trillion 3m×3m Squares — The Scale of the Solution — Not in Homepage Hero
Score
16
Severity
Medium
Finding
Business of Apps confirms: 'There are over 57 trillion unique variations on what3words · what3words pulls from a list of 40,000 words.' The 57 trillion squares statistic is a scale proof point that the system is genuinely global — it covers every location on Earth at 3-meter precision. For a buyer evaluating whether what3words can serve their global operations (shipping, logistics, automotive), this number directly answers 'does it work everywhere?'
Recommendation
Feature the scale statistic: 'Every 3 square metres on Earth has a unique 3-word address. 57 trillion addresses. 50 languages. Every road, building entrance, delivery dock, and hiking trail — already addressed. No infrastructure required. [See your location's address →]' The 'no infrastructure required' message is particularly powerful for emerging markets — countries without formal address systems can adopt what3words immediately.
Strategy
57 Trillion 3m×3m Squares — The Scale of the Solution — Not in Homepage Hero
Score
16
Severity
Medium
Finding
Business of Apps confirms: 'There are over 57 trillion unique variations on what3words · what3words pulls from a list of 40,000 words.' The 57 trillion squares statistic is a scale proof point that the system is genuinely global — it covers every location on Earth at 3-meter precision. For a buyer evaluating whether what3words can serve their global operations (shipping, logistics, automotive), this number directly answers 'does it work everywhere?'
Recommendation
Feature the scale statistic: 'Every 3 square metres on Earth has a unique 3-word address. 57 trillion addresses. 50 languages. Every road, building entrance, delivery dock, and hiking trail — already addressed. No infrastructure required. [See your location's address →]' The 'no infrastructure required' message is particularly powerful for emerging markets — countries without formal address systems can adopt what3words immediately.
Content
ShipEngine Partnership (July 2024) — Logistics API Integration — Not in Homepage Hero
Score
20
Severity
Medium
Finding
Tracxn confirms: 'ShipEngine and what3words Partner to Enhance Online Delivery Experiences' (July 23, 2024). ShipEngine is one of the largest multi-carrier shipping API platforms, used by hundreds of e-commerce companies. A ShipEngine integration means what3words addresses can now be embedded in shipping labels, delivery notifications, and carrier dispatch systems across ShipEngine's entire customer base.
Recommendation
Feature the ShipEngine integration: 'what3words + ShipEngine: Precise delivery addresses now available across ShipEngine's entire carrier network. Drop-off, pickup, and delivery instructions that work — even when traditional addresses are ambiguous or incomplete. [See the integration →]' The ShipEngine partnership multiplies what3words' addressable market by making the technology accessible to every ShipEngine customer without requiring them to build a direct what3words integration.
Content
ShipEngine Partnership (July 2024) — Logistics API Integration — Not in Homepage Hero
Score
20
Severity
Medium
Finding
Tracxn confirms: 'ShipEngine and what3words Partner to Enhance Online Delivery Experiences' (July 23, 2024). ShipEngine is one of the largest multi-carrier shipping API platforms, used by hundreds of e-commerce companies. A ShipEngine integration means what3words addresses can now be embedded in shipping labels, delivery notifications, and carrier dispatch systems across ShipEngine's entire customer base.
Recommendation
Feature the ShipEngine integration: 'what3words + ShipEngine: Precise delivery addresses now available across ShipEngine's entire carrier network. Drop-off, pickup, and delivery instructions that work — even when traditional addresses are ambiguous or incomplete. [See the integration →]' The ShipEngine partnership multiplies what3words' addressable market by making the technology accessible to every ShipEngine customer without requiring them to build a direct what3words integration.
Content
ShipEngine Partnership (July 2024) — Logistics API Integration — Not in Homepage Hero
Score
20
Severity
Medium
Finding
Tracxn confirms: 'ShipEngine and what3words Partner to Enhance Online Delivery Experiences' (July 23, 2024). ShipEngine is one of the largest multi-carrier shipping API platforms, used by hundreds of e-commerce companies. A ShipEngine integration means what3words addresses can now be embedded in shipping labels, delivery notifications, and carrier dispatch systems across ShipEngine's entire customer base.
Recommendation
Feature the ShipEngine integration: 'what3words + ShipEngine: Precise delivery addresses now available across ShipEngine's entire carrier network. Drop-off, pickup, and delivery instructions that work — even when traditional addresses are ambiguous or incomplete. [See the integration →]' The ShipEngine partnership multiplies what3words' addressable market by making the technology accessible to every ShipEngine customer without requiring them to build a direct what3words integration.
SEO
Precise Location App' / 'Delivery Address Accuracy' / 'What3words emergency' — High-Intent Search Terms
Score
23
Severity
Medium
Finding
what3words' primary search terms: 'what3words review,' 'what3words emergency services UK,' 'what3words logistics integration,' 'precise delivery address app,' 'how does what3words work.' These searches come from three distinct audiences: consumers who heard about the emergency use case, logistics managers evaluating delivery accuracy tools, and automotive/enterprise procurement officers evaluating address technology.
Recommendation
Create audience-specific landing pages: what3words.com/emergency-services (life-saving use case), what3words.com/logistics-delivery (DPD, Aramex partnerships), what3words.com/automotive (Mercedes, Jaguar, Subaru). Each page speaks to its audience's specific problem: emergency services need to find people; logistics teams need to reduce failed deliveries; automotive OEMs need a navigation standard. One-size-fits-all homepage copy fails all three audiences.
SEO
Precise Location App' / 'Delivery Address Accuracy' / 'What3words emergency' — High-Intent Search Terms
Score
23
Severity
Medium
Finding
what3words' primary search terms: 'what3words review,' 'what3words emergency services UK,' 'what3words logistics integration,' 'precise delivery address app,' 'how does what3words work.' These searches come from three distinct audiences: consumers who heard about the emergency use case, logistics managers evaluating delivery accuracy tools, and automotive/enterprise procurement officers evaluating address technology.
Recommendation
Create audience-specific landing pages: what3words.com/emergency-services (life-saving use case), what3words.com/logistics-delivery (DPD, Aramex partnerships), what3words.com/automotive (Mercedes, Jaguar, Subaru). Each page speaks to its audience's specific problem: emergency services need to find people; logistics teams need to reduce failed deliveries; automotive OEMs need a navigation standard. One-size-fits-all homepage copy fails all three audiences.
SEO
Precise Location App' / 'Delivery Address Accuracy' / 'What3words emergency' — High-Intent Search Terms
Score
23
Severity
Medium
Finding
what3words' primary search terms: 'what3words review,' 'what3words emergency services UK,' 'what3words logistics integration,' 'precise delivery address app,' 'how does what3words work.' These searches come from three distinct audiences: consumers who heard about the emergency use case, logistics managers evaluating delivery accuracy tools, and automotive/enterprise procurement officers evaluating address technology.
Recommendation
Create audience-specific landing pages: what3words.com/emergency-services (life-saving use case), what3words.com/logistics-delivery (DPD, Aramex partnerships), what3words.com/automotive (Mercedes, Jaguar, Subaru). Each page speaks to its audience's specific problem: emergency services need to find people; logistics teams need to reduce failed deliveries; automotive OEMs need a navigation standard. One-size-fits-all homepage copy fails all three audiences.
Strategy
Four Billion People Without a Home Address — The Market Opportunity Is Not in the Hero
Score
26
Severity
Low
Finding
Business of Apps confirms: 'Approximately four billion people don't have a home address and 75 percent of countries don't have a well-maintained address system, the potential for what3words is enormous. Instead of setting up a costly postcode system, countries could simply license the technology.' The 4-billion-people-without-addresses statistic is both a market size argument and a mission statement — it positions what3words as critical global infrastructure rather than a UK logistics niche product.
Recommendation
Feature the global addressability mission: '4 billion people have no home address. what3words gives everyone on Earth a precise 3-word address — for free. No government infrastructure required. No postcode rollout needed. Just three words. [Why this matters →]' This mission-scale framing converts development organization buyers (World Bank, NGOs), emerging market governments, and impact investors who evaluate what3words as enabling global economic inclusion.
Strategy
Four Billion People Without a Home Address — The Market Opportunity Is Not in the Hero
Score
26
Severity
Low
Finding
Business of Apps confirms: 'Approximately four billion people don't have a home address and 75 percent of countries don't have a well-maintained address system, the potential for what3words is enormous. Instead of setting up a costly postcode system, countries could simply license the technology.' The 4-billion-people-without-addresses statistic is both a market size argument and a mission statement — it positions what3words as critical global infrastructure rather than a UK logistics niche product.
Recommendation
Feature the global addressability mission: '4 billion people have no home address. what3words gives everyone on Earth a precise 3-word address — for free. No government infrastructure required. No postcode rollout needed. Just three words. [Why this matters →]' This mission-scale framing converts development organization buyers (World Bank, NGOs), emerging market governments, and impact investors who evaluate what3words as enabling global economic inclusion.
Strategy
Four Billion People Without a Home Address — The Market Opportunity Is Not in the Hero
Score
26
Severity
Low
Finding
Business of Apps confirms: 'Approximately four billion people don't have a home address and 75 percent of countries don't have a well-maintained address system, the potential for what3words is enormous. Instead of setting up a costly postcode system, countries could simply license the technology.' The 4-billion-people-without-addresses statistic is both a market size argument and a mission statement — it positions what3words as critical global infrastructure rather than a UK logistics niche product.
Recommendation
Feature the global addressability mission: '4 billion people have no home address. what3words gives everyone on Earth a precise 3-word address — for free. No government infrastructure required. No postcode rollout needed. Just three words. [Why this matters →]' This mission-scale framing converts development organization buyers (World Bank, NGOs), emerging market governments, and impact investors who evaluate what3words as enabling global economic inclusion.
Content
60 Million App Downloads — Consumer Scale Not in Hero
Score
29
Severity
Low
Finding
Business of Apps confirms: 'what3words has been downloaded over 60 million times, with a majority of the downloads happening in 2021 and 2022.' 60 million downloads is a significant consumer scale metric — it means what3words has a network density that makes it useful in most English-speaking markets. For enterprise buyers evaluating whether their customers will actually use what3words addresses, 60M downloads directly answers 'is this mainstream?'
Recommendation
Feature the app download milestone: '60 million downloads · The app people actually use when they need to be found. [Download free →]' For logistics companies considering what3words integration, the 60M download figure answers the critical question: will our customers have the app? If 60M people have already downloaded it, the addressability is already partially established.
Content
60 Million App Downloads — Consumer Scale Not in Hero
Score
29
Severity
Low
Finding
Business of Apps confirms: 'what3words has been downloaded over 60 million times, with a majority of the downloads happening in 2021 and 2022.' 60 million downloads is a significant consumer scale metric — it means what3words has a network density that makes it useful in most English-speaking markets. For enterprise buyers evaluating whether their customers will actually use what3words addresses, 60M downloads directly answers 'is this mainstream?'
Recommendation
Feature the app download milestone: '60 million downloads · The app people actually use when they need to be found. [Download free →]' For logistics companies considering what3words integration, the 60M download figure answers the critical question: will our customers have the app? If 60M people have already downloaded it, the addressability is already partially established.
Content
60 Million App Downloads — Consumer Scale Not in Hero
Score
29
Severity
Low
Finding
Business of Apps confirms: 'what3words has been downloaded over 60 million times, with a majority of the downloads happening in 2021 and 2022.' 60 million downloads is a significant consumer scale metric — it means what3words has a network density that makes it useful in most English-speaking markets. For enterprise buyers evaluating whether their customers will actually use what3words addresses, 60M downloads directly answers 'is this mainstream?'
Recommendation
Feature the app download milestone: '60 million downloads · The app people actually use when they need to be found. [Download free →]' For logistics companies considering what3words integration, the 60M download figure answers the critical question: will our customers have the app? If 60M people have already downloaded it, the addressability is already partially established.
Freshness
Last Funding Round July 2023 — 2.5 Years Old — Company Has Grown Significantly Since
Score
32
Severity
Low
Finding
Tracxn confirms: 'Latest funding round was $8.95M on July 10, 2023.' With $253M raised total but last round 2.5 years ago, the funding narrative is stale. The Swiftcomplete acquisition in February 2025 and the ShipEngine partnership in July 2024 signal active commercial momentum.
Recommendation
Publish a company update for 2025-2026: 'what3words 2025 update: Acquired Swiftcomplete, partnered with ShipEngine, expanded to 50 languages, 60M+ app downloads. We're growing commercially without needing to raise additional capital — our enterprise API licensing and automotive partnerships are building a sustainable business. [See our latest news →]' A company update converts buyers who are researching what3words and find only 2023 news.
Freshness
Last Funding Round July 2023 — 2.5 Years Old — Company Has Grown Significantly Since
Score
32
Severity
Low
Finding
Tracxn confirms: 'Latest funding round was $8.95M on July 10, 2023.' With $253M raised total but last round 2.5 years ago, the funding narrative is stale. The Swiftcomplete acquisition in February 2025 and the ShipEngine partnership in July 2024 signal active commercial momentum.
Recommendation
Publish a company update for 2025-2026: 'what3words 2025 update: Acquired Swiftcomplete, partnered with ShipEngine, expanded to 50 languages, 60M+ app downloads. We're growing commercially without needing to raise additional capital — our enterprise API licensing and automotive partnerships are building a sustainable business. [See our latest news →]' A company update converts buyers who are researching what3words and find only 2023 news.
Freshness
Last Funding Round July 2023 — 2.5 Years Old — Company Has Grown Significantly Since
Score
32
Severity
Low
Finding
Tracxn confirms: 'Latest funding round was $8.95M on July 10, 2023.' With $253M raised total but last round 2.5 years ago, the funding narrative is stale. The Swiftcomplete acquisition in February 2025 and the ShipEngine partnership in July 2024 signal active commercial momentum.
Recommendation
Publish a company update for 2025-2026: 'what3words 2025 update: Acquired Swiftcomplete, partnered with ShipEngine, expanded to 50 languages, 60M+ app downloads. We're growing commercially without needing to raise additional capital — our enterprise API licensing and automotive partnerships are building a sustainable business. [See our latest news →]' A company update converts buyers who are researching what3words and find only 2023 news.