Number
#ASMBL-1
Proposal for Brand Development & Website Redesign
FOR
ASMBL
Issued
June 8 2025
Valid until
June 22 2025
From
Benjamin Libor, Allsite
Gruenberger Strasse 17
10243 Berlin
Germany
Quote To
Pierce Kellam, ASMBL
DCM Digital
60 Adelaide St East Floor 10
Toronto, Ontario M5C 3E4
Canada
About the project
ASMBL is a SaaS digital asset management (DAM) solution designed for SMB to midmarket businesses mostyle in Canada & US, supporting creative, marketing, and communications teams in organizing, finding, and sharing their growing digital libraries. Leveraging AI technology and intuitive design, ASMBL makes files accessible exactly when and where they’re needed.
The individuals and teams evaluating DAM software tend to be deeply invested in a brand’s identity and experience. That’s why it’s crucial for your visual identity, branding concept, website design, and user experience to feel not just state-of-the-art and high quality, but also genuinely loveable—so they stand out, resonate, and drive real engagement.
To propel ASMBL’s new brand identity, we will craft a fresh, dynamic web presence with a bold and unique visual language. Our team will develop a fully responsive, modern, and conversion-focused site that balances impactful brand expression with best-in-class user experience. This project will be driven by bold visual formats and user-centric design, with the goal of standing out from a crowded field of lookalike competitors.
We’ll infuse the site with rich, dynamic visuals, purposeful interactions, and a clear hierarchy—ensuring the new brand gets noticed, remembered, and ultimately drives conversions.
Project Objectives
Differentiate ASMBL from competitors with an eye-catching, memorable web presence.
Create a brand experience that resonates with customers and supports conversion goals.
Use modern design practices to ensure performance, usability, and scalability.
Craft a robust brand system: new logo, refreshed color palette, comprehensive iconography, and cohesive typography.
Scope of Work
Brand Identity
Logo design
Color palette: refresh or expand as needed
Iconography: ~30 custom icons
Typography system: refine and adjust for brand tone and legibility
Stock imagery: curate a starter set tailored to ASMBL’s content-driven brand
Visual language for above/below-the-fold concepts: both product-focused and broader brand storytelling
Website Design & Development
We’ll design and develop approximately 7 unique page layouts in Framer, each treated as a distinct design composition (not just content variations).
Pages (all individual design/layout)
Homepage (No CMS)
Product (CMS Detail)
Pricing (No CMS)
Resource Landing (CMS Index)
Blog/Resource Post (CMS Detail)
About Us / Our Story (No CMS)
Marketing Landing Page (No CMS)
404 / Error Page (No CMS)
Legal / Privacy / Terms (No CMS)
Site Structure
Product Section
• Collect & Store
• Search & Organize
• Share & Collaborate
• Integrate & ConnectResources Section
• Resource Landing (CMS Index)
• Content Detail Page (CMS Detail)Other Pages
• About Us / Our Story
• Pricing Page
• Marketing Landing Page
• Homepage
Visual Requirements
1 above-the-fold visual per page
3.5 below-the-fold visuals per page
Total visuals: 36 (8 ATF, 28 BTF)
Visual Type Split
23 Static
9 Video
4 Interactive
Project Timeline & Process
Kickoff & Discovery (Day 1)
Strategy workshops and brand alignment (incl. potential product demo)
Visual language and brand personality development
Sitemap and user flow refinement
Initial Design & Client Review (Day 2–10)
Delivery of Version 1 within 10 working days after pre-payment
Client reviews and provides feedback (client has flexibility here; my timeline assumes feedback within 48 hours—if longer, the overall timeline will adjust accordingly)
Refinement & Iteration (Day 11–16)
Incorporate client feedback and ship Version 2 within 3–5 days after receiving feedback
Client reviews final refinements and sends last finetuning notes
Final Delivery & Handover (Day 17–28)
Implement final tweaks
Handover call to explain project details and management essentials
Optional: Assistance with immediate launch (included in the scope)
Post-Handover Support
Support for maintenance, new features, or additional requests can be scoped separately after project handover.
Stack & tools used
Site: Built on Framer
Design: Visuals created with Figma and Framer
CRM: HubSpot
Tags & Analytics: Google Tag Manager (GTM)
Visual Generation: Midjourney (for select visuals and ideation)
Placeholder Texts: ChatGPT
Icons (non-custom ones): Phosphor Icons
Additional Tools: Various other tools and libraries as needed for fonts, SEO-readyness, images, and performance optimizations.
Technical Notes
Assets, animations, and styles will be modular and reusable for scalability
Prioritize performance across visual treatments
Primary CTA: Book a Demo
3rd party integrations: HubSpot (we’ll need access to the account to connect) and Google Tag Manager
Scope of work
Total
Brand Discovery & Strategy
Stakeholder workshops, brand positioning, competitive analysis, and alignment sessions
€2,000
Logo & Visual Identity Design
Logo development, color palette, typography system, and iconography (~30 custom icons)
€1,500
Kick-off & Naming Alignment
Curating, licensing, and adapting imagery for use across pages and brand guidelines
€1,500
Above-the-Fold & Below-the-Fold Visual Concepts
Design of 8 ATF + 28 BTF unique visuals (static, video, interactive)
€4,500
Website Design – Page Layouts
Design of ~7 unique page layouts for Framer, tailored for performance and conversion
€5,500
Interactive & Motion Elements
Development of interactive components, animations, and reusable motion elements in Framer
€3,500
Integration & Final Delivery
Connecting HubSpot, Google Tag Manager, QA testing, and project hand-off
€2,000
€20,500
Terms & Conditions
Allsite operates as your dedicated fractional design partner, providing flexible and transparent support for your project needs.
Project Fee: €20,000 (50% upfront, 50% upon delivery)
Timeline: 4 weeks
Ownership: Full rights and usage of delivered designs, excluding third-party stock licenses.
Delivered Files: Figma & Framer
Revisions: 1 round of revisions included. Additional revisions or significant scope changes will be billed separately.
Feedback: All feedback and change requests must be provided directly in Framer using comments to ensure clear communication and efficient collaboration.
Content: We are responsible for design work only; copy and other text-based content will be provided by the client. We will create a structure in which text can be easily replaced by the client.
3rd Party Integrations: Client must grant access to any third-party tools or accounts required for integration (e.g., HubSpot, Google Tag Manager).
Version 1 Delivery: The first design version for review will be delivered no later than 10 working days after upfront payment is received.
Benjamin Libor
Design at Allsite
Allsite: Benjamin Libor, Grünberger Str. 17, 10243 Berlin, Germany.
Contact Information: ibo@allsite.pro, +49 162 290 4636, www.allsite.pro
VAT ID: DE298760159
Bank Details: IBAN: DE77100110012629629725 BIC: NTSBDEB1XXX
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Allsite
We partner with high-growth scaleups to improve their websites— choosing depth, creativity, and impact over hype and noise. From strategy and design to full web development, we craft with purpose.