XFX
Proposal
XFX Website & Brand
Proposal for design and development of an enterprise-grade website built with Framer.
Shared on
Valid until
Prepared For
XFX
XF CAPITAL, SOCIEDAD ANÓNIMA DE CAPITAL VARIABLE
Av. Toluca 305 Lomas De Chapultepec IV Seccion Miguel Hidalgo
Ciudad de México, 11000
MEXICO
Prepared By
Allsite Studio / Benjamin Libor
Grünberger Strasse 17
10243 Berlin
Germany
Goals
The goal of the project is to build a structured, scalable website that clearly communicates the XFX platform to institutional customers and banking partners.
The new website should translate capital efficiency, faster money movement, and hybrid fiat/stablecoin infrastructure into a clear, credible, and high-performance digital experience.
Key goals include:
1. Clarify the platform narrative
XFX is positioned as a capital-efficient infrastructure layer enabling faster, more flexible global money movement across fiat and stablecoins.
The website should translate this into a clear and compelling platform story.
2. Address two core audiences
The website must clearly speak to both institutional customers and banking partners, with tailored messaging, value propositions, and conversion paths.
3. Establish a scalable website foundation
The site will be structured across core pages and CMS-driven content areas including products, solutions, and resources.
The architecture must support growth over time.
4. Build credibility for financial infrastructure
The design should reflect a modern, enterprise-grade financial platform, emphasizing trust, speed, and operational efficiency.
5. Enable internal team ownership
After launch, the XFX team should be able to manage and extend the website independently.
Scope
Allsite will support the project across brand, strategy, design, development, and launch.
2.1 Brand Identity & Visual System
Define brand positioning and narrative
Create visual identity (colors, typography, imagery direction)
Develop brand system tailored for digital product storytelling
Establish consistent visual language across the website
Key focus:
capital efficiency narrative
trust and financial credibility
speed and movement
clear differentiation
2.2 Website Strategy & Information Architecture
Define website structure and page hierarchy
Map user journeys for both audiences
Structure product and solution narratives
Simplify complex financial infrastructure concepts
2.3 UI/UX Design
Design a modern enterprise-grade financial website experience.
Design deliverables include:
Homepage
Solutions pages (CMS template)
Product pages (CMS template)
Resources pages
Company pages
Conversion pages (contact)
Design work will focus on:
clear value communication
structured storytelling
strong hierarchy
conversion clarity
2.4 Website Design System
A scalable digital design system will be created.
Includes:
hero sections
feature grids
product/solution modules
resource layouts
CTAs
navigation and footer system
2.5 Platform Recommendation & Build
The website will be built in Framer.
Reasons:
strong product storytelling capabilities
CMS flexibility
high performance
easy editing for internal teams
2.6 CMS Planning & Setup
CMS collections include:
products
solutions
resources (blog, insights, updates)
2.7 SEO & Analytics Foundation
metadata and structure
internal linking
analytics setup
form tracking
2.8 QA, Handoff & Support
responsive testing
browser testing
handoff documentation
CMS training
Sitemap
The website will contain a structured set of core pages and CMS-driven content.
Core Pages
Home
Solutions (CMS)
Products (CMS)
Resources (blog, insights, updates)
About
Careers
Contact
Supporting Pages
Privacy
Terms
Design Direction
The design direction will align with the newly developed XFX brand.
The brand positions XFX as a high-performance financial infrastructure layer enabling faster and more efficient money movement.
Key design principles:
Clarity from Complexity
Simplified communication of financial infrastructure.
Speed & Precision
Visual language reflecting fast and efficient capital movement.
Trust & Credibility
Enterprise-grade design for institutional audiences.
Visual System
modern financial color palette
clean typography
abstract system visuals
Timeline
Target timeline: 4–5 weeks
Week 1
Brand & Strategy
brand direction
website structure
user journeys
Week 2
Design Phase
homepage design
core templates
Week 3–4
Development
website build
CMS setup
integrations
Week 5
QA & Launch
testing
launch preparation
Price
Total Project Cost
€35,000
Includes:
brand identity
website strategy
information architecture
UI/UX design
design system
development
CMS setup
SEO foundation
analytics setup
QA & launch
handoff
This price covers delivery of the full website version and brand system including brand assets.
Selected work






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Terms
IP: All intellectual property created during the project remains property of Allsite Studio until full payment. After payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Work may be shown in portfolio and marketing. Liability is limited to the total amount paid under this agreement.
Payment: Fixed-price payments:
50% at kickoff
50% upon delivery of Version 3 (V3)
Invoices due within 7 days. Work may pause if invoices remain unpaid. Usage rights transfer only after full payment.
Process
Agreement & Kickoff — SOW signed, kickoff checklist provided.
Homepage Direction — initial homepage concept delivered within ~7 days.
Version Cycles — V1 → feedback → V2 → feedback → V3.
Handover — client completes content edits after V3.
Feedback: Feedback must be structured and consolidated. Preferred method: comments directly in Framer. Client submits one review per version and confirms when review is complete.
Communication: Communication is primarily asynchronous (Framer comments or email).
Available calls:
Kickoff
Optional briefing call
V1 presentation
V2 presentation
Final handover call
Additional calls or channels may be used at Allsite’s discretion.
Client Responsibilities: The client must provide required materials in time.
Brand assets
Final copy
Access credentials
Product information
The client is responsible for accuracy and compliance of website content.
Approvals: Each phase requires client approval.
Design direction
V1 and V2 review
Final version (V3)
If no response within 5 business days, work may be considered approved.
Scope Control: This proposal defines the agreed scope. Requests outside scope may be treated as additional work and quoted separately.
Timeline Dependencies: Timelines assume timely feedback and delivery of materials. Delays on the client side may shift delivery dates.
Third-Party Tools & Platforms: The website may rely on third-party services such as:
Framer
CRM platforms
Analytics tools
Hosting providers
Allsite is not responsible for outages or limitations of third-party services.
Warranty & Post-Launch Support: One week of post-launch support is included for bug fixes related to implementation. New features, design changes, or content updates are not included.
Portfolio & Attribution: Allsite may showcase the project for portfolio or marketing. A subtle footer credit (“Website by Allsite”) may be included. The client may be asked for a short testimonial quote.
Performance Disclaimer: Websites are built using modern performance and SEO best practices. Performance metrics, rankings, or conversion improvements cannot be guaranteed.
Proposal Validity: This proposal is valid until the date listed above. After that date, scope or pricing may be revised.









































