XFX

Proposal

XFX Website & Brand

Proposal for design and development of an enterprise-grade website built with Framer.

Shared on

Valid until

Prepared For

XFX

XF CAPITAL, SOCIEDAD ANÓNIMA DE CAPITAL VARIABLE

Av. Toluca 305 Lomas De Chapultepec IV Seccion Miguel Hidalgo

Ciudad de México, 11000

MEXICO

Prepared By

Allsite Studio / Benjamin Libor

Grünberger Strasse 17

10243 Berlin

Germany

Goals

The goal of the project is to build a structured, scalable website that clearly communicates the XFX platform to institutional customers and banking partners.

The new website should translate capital efficiency, faster money movement, and hybrid fiat/stablecoin infrastructure into a clear, credible, and high-performance digital experience.

Key goals include:

1. Clarify the platform narrative
XFX is positioned as a capital-efficient infrastructure layer enabling faster, more flexible global money movement across fiat and stablecoins.
The website should translate this into a clear and compelling platform story.

2. Address two core audiences
The website must clearly speak to both institutional customers and banking partners, with tailored messaging, value propositions, and conversion paths.

3. Establish a scalable website foundation
The site will be structured across core pages and CMS-driven content areas including products, solutions, and resources.
The architecture must support growth over time.

4. Build credibility for financial infrastructure
The design should reflect a modern, enterprise-grade financial platform, emphasizing trust, speed, and operational efficiency.

5. Enable internal team ownership
After launch, the XFX team should be able to manage and extend the website independently.

Scope

Allsite will support the project across brand, strategy, design, development, and launch.

2.1 Brand Identity & Visual System

  • Define brand positioning and narrative

  • Create visual identity (colors, typography, imagery direction)

  • Develop brand system tailored for digital product storytelling

  • Establish consistent visual language across the website

Key focus:

  • capital efficiency narrative

  • trust and financial credibility

  • speed and movement

  • clear differentiation

2.2 Website Strategy & Information Architecture

  • Define website structure and page hierarchy

  • Map user journeys for both audiences

  • Structure product and solution narratives

  • Simplify complex financial infrastructure concepts

2.3 UI/UX Design

Design a modern enterprise-grade financial website experience.

Design deliverables include:

  • Homepage

  • Solutions pages (CMS template)

  • Product pages (CMS template)

  • Resources pages

  • Company pages

  • Conversion pages (contact)

Design work will focus on:

  • clear value communication

  • structured storytelling

  • strong hierarchy

  • conversion clarity

2.4 Website Design System

A scalable digital design system will be created.

Includes:

  • hero sections

  • feature grids

  • product/solution modules

  • resource layouts

  • CTAs

  • navigation and footer system

2.5 Platform Recommendation & Build

The website will be built in Framer.

Reasons:

  • strong product storytelling capabilities

  • CMS flexibility

  • high performance

  • easy editing for internal teams

2.6 CMS Planning & Setup

CMS collections include:

  • products

  • solutions

  • resources (blog, insights, updates)

2.7 SEO & Analytics Foundation

  • metadata and structure

  • internal linking

  • analytics setup

  • form tracking

2.8 QA, Handoff & Support

  • responsive testing

  • browser testing

  • handoff documentation

  • CMS training

Sitemap

The website will contain a structured set of core pages and CMS-driven content.

Core Pages

  • Home

  • Solutions (CMS)

  • Products (CMS)

  • Resources (blog, insights, updates)

  • About

  • Careers

  • Contact

Supporting Pages

  • Privacy

  • Terms

Design Direction

The design direction will align with the newly developed XFX brand.

The brand positions XFX as a high-performance financial infrastructure layer enabling faster and more efficient money movement.

Key design principles:

Clarity from Complexity

Simplified communication of financial infrastructure.

Speed & Precision

Visual language reflecting fast and efficient capital movement.

Trust & Credibility

Enterprise-grade design for institutional audiences.

Visual System

  • modern financial color palette

  • clean typography

  • abstract system visuals

Timeline

Target timeline: 4–5 weeks

Week 1

  • Brand & Strategy

  • brand direction

  • website structure

  • user journeys

Week 2

Design Phase

  • homepage design

  • core templates

Week 3–4

Development

  • website build

  • CMS setup

  • integrations

Week 5

  • QA & Launch

  • testing

  • launch preparation

Price

Total Project Cost

€35,000

Includes:

  • brand identity

  • website strategy

  • information architecture

  • UI/UX design

  • design system

  • development

  • CMS setup

  • SEO foundation

  • analytics setup

  • QA & launch

  • handoff

This price covers delivery of the full website version and brand system including brand assets.

Terms

IP: All intellectual property created during the project remains property of Allsite Studio until full payment. After payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Work may be shown in portfolio and marketing. Liability is limited to the total amount paid under this agreement.

Payment: Fixed-price payments:

  • 50% at kickoff

  • 50% upon delivery of Version 3 (V3)

Invoices due within 7 days. Work may pause if invoices remain unpaid. Usage rights transfer only after full payment.

Process

  1. Agreement & Kickoff — SOW signed, kickoff checklist provided.

  2. Homepage Direction — initial homepage concept delivered within ~7 days.

  3. Version Cycles — V1 → feedback → V2 → feedback → V3.

  4. Handover — client completes content edits after V3.

Feedback: Feedback must be structured and consolidated. Preferred method: comments directly in Framer. Client submits one review per version and confirms when review is complete.

Communication: Communication is primarily asynchronous (Framer comments or email).

Available calls:

  • Kickoff

  • Optional briefing call

  • V1 presentation

  • V2 presentation

  • Final handover call

Additional calls or channels may be used at Allsite’s discretion.

Client Responsibilities: The client must provide required materials in time.

  • Brand assets

  • Final copy

  • Access credentials

  • Product information

The client is responsible for accuracy and compliance of website content.

Approvals: Each phase requires client approval.

  • Design direction

  • V1 and V2 review

  • Final version (V3)

If no response within 5 business days, work may be considered approved.

Scope Control: This proposal defines the agreed scope. Requests outside scope may be treated as additional work and quoted separately.

Timeline Dependencies: Timelines assume timely feedback and delivery of materials. Delays on the client side may shift delivery dates.

Third-Party Tools & Platforms: The website may rely on third-party services such as:

  • Framer

  • CRM platforms

  • Analytics tools

  • Hosting providers

Allsite is not responsible for outages or limitations of third-party services.

Warranty & Post-Launch Support: One week of post-launch support is included for bug fixes related to implementation. New features, design changes, or content updates are not included.

Portfolio & Attribution: Allsite may showcase the project for portfolio or marketing. A subtle footer credit (“Website by Allsite”) may be included. The client may be asked for a short testimonial quote.

Performance Disclaimer: Websites are built using modern performance and SEO best practices. Performance metrics, rankings, or conversion improvements cannot be guaranteed.

Proposal Validity: This proposal is valid until the date listed above. After that date, scope or pricing may be revised.

'Ben / Allsite is fast, creative, and detail-driven — a rare combination.'

Alberto Rizzoli

'Ben / Allsite is fast, creative, and detail-driven — a rare combination.'

Alberto Rizzoli