Number
#SD-1
Proposal for Website Design & Devlopment
For
HMF Hawaii
Price point
16,000€ ($17,300)
Issued
July 4 2025
Valid until
July 14 2025
From
Benjamin Libor
Allsite
Gruenberger Strasse 17
10243 Berlin
Germany
Quote To
Hawaii Merchant Funding, LLC
(Address to be inserted here)
About the project
This project is a full-scope website design and development for Hawaii Merchant Funding, built entirely in Framer. The site bridges two design worlds: it honors Hawaiian identity through cultural cues, typography, and visual storytelling, while also meeting the clean, minimal, and trustworthy expectations of modern financial brands. The goal is to create a digital experience that feels both island-grown and professionally sharp — instantly recognizable to locals while confidently positioned within the financial space.
The scope includes:
End-to-end design system, using Satoshi and Kūpaʻa typography, brand-aligned color palette, and custom layouts
Framer CMS implementation for products, services, and customer success stories — scalable and easy to expand
Integrated form flows with dual-level logic (short and expanded forms), connected to HubSpot via Zapier for lead qualification and CRM sync
Responsive UX/UI, including sticky navigation, dropdowns, animations, and mobile-first design
Performance optimization, accessibility, lightweight interactions, and SEO best practices
Analytics setup, including GA ID embedding and optional Google Tag Manager
The website is structured to support rapid iteration, localized storytelling, and seamless user flows — all delivered in a three-week timeline.
Sitemap & Page Layouts
I. Home
Sections:
Hero – Strong value prop (e.g. “Fueling Your Business, Island Style”), image/video of Hawaii, mini lead form
How It Works – Explain loan/funding process simply (3–4 steps)
Product Overview – Short intro to main funding products with links
Service Snapshot – Highlight key services (from Services CMS)
Industries We Serve – Visual cards or grid linking to industry pages (new CMS collection)
Customer Success Stories (CMS: Stories) – Grid of visual cards (image + impact metrics + quote + CTA)
Testimonials – Short quotes with name, location, photo
FAQ – Top 6–8 answers about loans, qualifications, timing
CTA Section → Dual Form
Short form: Name, phone, email, estimated funding need
Expanded form: Conditional reveal after short submit or toggle
II. About
Sections:
Mission
The HMF Story – Why local, why Hawaii
Team & Values (optional, even if just 1–2 people)
Tagline Grid – Rotating words/values/cloud
Contact Form – Lead intent or general inquiry (same form logic as above)
III. Products (CMS-Powered)
Structure (Product Template):
Hero – Title, short intro, CTA anchor
Overview – What it is, who it’s for, typical use cases
How It Works – Steps, requirements
Key Benefits – Up to 5 (icons + text)
Example Metrics – Min/max amount, approval time, cost, duration
Success Story Highlight – 1 card from CMS: Stories (linked)
FAQ – Product-specific
CTA – Dual form (short + long, Zapier → HubSpot)
IV. Services (CMS-Powered)
Structure (Service Template):
Hero – Service name, image, CTA
Description – What it is, who uses it
Process – Step-by-step
Benefits – Bullet points
Testimonials – 1–2 relevant quotes
FAQ – Service-specific
CTA – Dual form (Zapier → HubSpot)
V. Industries (CMS-Powered)
Each Industry Page includes:
Hero – Industry name, image (e.g., food truck, beauty salon, etc.), CTA
Common Challenges – Short bullet list
How We Help – Tailored benefits + process for this industry
Funding Examples – Use cases, amounts, timelines
Customer Story – 1 relevant CMS story
Relevant Products – Pull from Products CMS
Testimonials – From business owners in that industry
CTA – Dual form
Initial industry categories (can grow):
Food & Service – Restaurants, food trucks, cafes
Retail – Boutiques, local shops
Hospitality – Small hotels, B&Bs, tourism
Convenience & Grocery – Liquor stores, delis, markets
Beauty & Wellness – Salons, spas, nail bars
Healthcare – Chiropractors, dental, wellness clinics
General Services – Freelancers, mobile pros
Automotive – Repair shops, car wash
Landscaping & Construction – Yard pros, home services
Other – Catch-all with flexible layout
VI. Customer Success Stories / Resources (CMS-Powered)
Structure:
Grid of Cards – Image, headline, impact or quote
Filters – By product or industry
Each card links to a detailed story page:
Overview
Quote from customer
Measurable impact
Product/service used
Optional gallery or video
VII. Demo / Form Page
Sections:
Hero – “Schedule Your Funding Call” / “Let’s See If You Qualify”
Process Overview – What to expect
Dual CTA Form – Short + expanded (Zapier → HubSpot)
Testimonials
FAQ
VIII. Legal
Privacy Policy
Terms of Service
Disclosures / Licensing
Assets & Inputs Needed
Logo asset as svg.file
Information/texts for Legal pages (all necc. to operate safely in the USA)
Screenshots of the app (any other service-relevant info)
Content for success stories
HubSpot/Zapier account access (with proper rights so I can create)
Reply to Notes from your CTO
1. Framer Site Implementation – I believe there may be a small misunderstanding here. We don’t just implement existing mockups — we actually design and build everything from scratch. So there’s no need to provide mockups on your end unless you have them; otherwise, we’ll handle the full creative and development process.
2. Webhook Integrations – This is all clear. We’ve done this multiple times. Regarding the optional point of replacing Zapier with direct API calls: that’s not currently included in the proposal, but it’s something we could potentially explore. That said, I’d generally advise against it at this stage, as it might reduce flexibility, especially if you plan to run diverse forms in the future and want to keep CRM logic adaptable.
3. HubSpot Integration – Also clear. We’ll suggest the form structure and fields for you to recreate in HubSpot. Once that’s done and access to your Zapier account is available, we’ll connect everything so the webhook pushes data into the correct fields in HubSpot.
4 & 5. QA – All good here; this is standard practice and well within our capabilities.
6. Collaboration – We won’t be using GitHub. Instead, everything happens within a shared Framer workspace. Once the handoff happens, we can invite your team to the project directly. It supports live collaboration, similar to modern tools like Figma or Notion.
7. Google Analytics – Understood. We’ll integrate GA as part of the implementation.
Tasks That Can Be Outsourced – Understood. Much of this is overlapping with what we already cover; no issues there.
Branding & Style Guide – We like the palette direction. Likely, we’ll use Cream as the main background and Volcanic Black for text. Green, Gold, Ocean Blue, and Dark Brown will be selectively integrated into accents and highlights. Charcoal works well as a softer black alternative. Since branding is part of our scope, we’ll refine and expand on this further in visual exploration.
Design Philosophy / Part 1 – All noted. Sophisticated minimalism, dynamic storytelling, and brand cohesion are already part of our design approach. We’ll explore Satoshi and Kūpaʻa and may recommend additional typefaces that fit well with your identity.
UX/UI Direction – Clear and aligned. As a quick note: while the examples like Credibly and OnDeck are helpful for context, we’d rate their quality at around 5–6/10. We’re aiming closer to an 8–9/10 in terms of polish, clarity, and brand presence. We’ll aim to set a higher bar for HMF.
Advanced Tech / AI Capabilities – These seem to be out of current scope, so we won’t include them in this version.
Content Strategy – Understood. You’ll need to provide content outlines and let us know which sections you’d like to manage via CMS. We’ll set up the right structure accordingly.
Sitemap & Navigation (Part 2) – Thanks for the draft. We've already iterated on this in our proposal, which includes a slightly refined structure. Please have a look — happy to refine it further if needed. As for the nav logic and all other detailed specs: clear on our end.
Tools Used
Design: Framer, Figma
Content: Midjourney, stock curation
Text/copy: ChatGPT
Tracking: GA, Framer analytics
CRM: HubSpot
Connection: Zapier
Visual Inspiration
Timeline
Pricing Terms
Task Level
Total
€17,000
Terms & Conditions
Allsite works as your flexible, fractional design partner — offering hands-on, transparent support tailored to your project.
Project Fee: €17,000 — 50% upfront, 50% upon final delivery
Timeline: ~3 weeks from kickoff to handover
Ownership: Full rights to all final deliverables (excluding third-party licensed assets, tools, services)
Deliverables: All design files and assets in Figma & Framer
Revisions:
1 design revision round after visual direction
1 layout revision round after client inserts final content
Additional rounds or major scope changes billed separately
Feedback Process: All feedback and change requests must be submitted via Framer comments to ensure clarity and efficiency
Content Workflow:
We provide example copy and layout guidance during design
Client adds final content once structure is approved
We perform a final design pass to adjust layout/styling with real content in place
3rd Party Tools: Client provides access to any required tools (e.g. HubSpot, GA, Zapier)
Initial Delivery: First design version delivered within 10 business days after upfront payment
Example work
Questions?
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