Number
#LIVEFLOW-1
Proposal for Website Redesign
FOR
liveflow.com
Issued
June 19 2025
Valid until
June 26 2025
From
Benjamin Libor
Allsite.pro
Gruenberger Strasse 17
10243 Berlin
Germany
Quote To
Lasse Kalkar
LiveFlow Inc.
601 Marshall St.
94063, Redwood City, CA
United States
About the project
LiveFlow is ready to elevate its web presence through a complete redesign and system overhaul — creating a faster, conversion-optimized, and unified experience that better reflects its product maturity and brand authority in the financial automation space.
The current website architecture spans multiple platforms and styles (e.g. Academy, Careers, etc.), making it inconsistent and difficult to manage. This project brings all parts of the site under one unified system — designed and built in Framer — with a single CMS, one visual system, and consistent UX across all pages.
Speed, performance, and clarity are at the heart of this redesign. The new site will prioritize lean visuals, clean layout logic, and frictionless navigation — all crafted to guide users efficiently to high-value actions like product understanding and demo requests.
Brand & Style
We'll take existing brand work and incorporate it into the new website design.
Design
The redesign will embrace a clean, minimal structure with deliberate use of space and upscale visual cues.
Direction
We'll tell a clear story of growth and capability, centered on your strengths and client outcomes.
Imagery
Polished product visuals will bring depth and credibility to the experience.
Content
Messaging will be sharp, strategic, and conversion-focused—guiding users through your value.
Experience
A smooth, modular layout with subtle interactions will deliver a confident, curated user journey.
Objectives
Redesign and unify the website into a clean, fast, conversion-first experience
Centralize all current content types (Academy, Careers, Blog, etc.) into one CMS and design system
Improve UX across all landing and CMS pages, with consistent filtering, structure, and performance
Build flexible CMS templates and scalable page layouts in Framer
Align content strategy and visual structure with performance goals and growth milestones
Scope of Work
Website Architecture & Pages
The following pages and content types will be redesigned, structured, and built in Framer:
Static Pages
Homepage – Hero section that instantly communicates value, clean and simplified layout with minimal visuals, feature highlights, reviews, customer logos, key CTAs
Pricing – Feature overview, reviews, customer success stories, clear pricing details
Book a Demo – High-converting form connected via Zapier to HubSpot
Investors – Static overview showing investors and relevant credentials
Legal – Privacy Policy, Security, Terms of Service, Vulnerability Disclosure
Product Landing Pages
For each product, include a strong feature visual or embedded video, feature sections, success stories, and integrated G2/review content.
LiveFlow for Google Sheets
LiveFlow for Microsoft Excel
Consolidation
Dashboards
CMS Pages
Product Guides (CMS)
– CMS Index: Overview of all product guides; search & filter functionality (e.g., by topic or category)
– CMS Detail: In-depth guide for each product or featureBlog (CMS)
– CMS Index: Blog homepage with filters, categories, and previews
– CMS Detail: Individual blog post page; two-column layout with rich content and optional sticky sidebar (subscribe, outline, metadata)Templates (CMS)
– CMS Index: List of all available templates; search & filter functionality (e.g., by topic or category)
– CMS Detail: Individual template page with usage details, preview, and download or embed functionalityCase Studies (CMS)
– CMS Index: Overview of all success stories, with filters (e.g., by industry)
– CMS Detail: Full case study with challenge, solution, impact, and quotesWebinars (CMS)
– CMS Index: Library of past and upcoming webinars; search & filter functionality (e.g., by topic or category)
– CMS Detail: Webinar detail page with video embed, speaker info, summary, and optional signupIndustries (CMS)
– Detail Pages: One for each vertical (e.g., Technology, Construction, Franchises, Private Equity, Healthcare)
– Each detail page includes: hero section, customer logos, feature visuals
– Optional: Industry index page if an overview is neededUse Cases (CMS)
– Current examples: Live Budget vs. Actuals, Department Finance, Consolidation, Spreadsheet Templates
– Uses same Index + Detail page logic as IndustriesCareers (CMS)
– Index Page: Combined experience with culture content and job listings
– Detail Page: Individual job descriptions
– Fully integrated design in Framer for consistent branding and tracking (vs. current external tool)Academy (CMS)
– Same structure as Careers: integrated into the main site
– CMS-driven for scalable, consistent user experience across tutorials, lessons, or certifications
Timeline & Process
Phase 1: Kickoff & Structure (Days 1–2)
Project kickoff call
Define sitemap, structure, and main page sections
Provide wireframe with example copy
Alignment on goals and technical setup
Phase 2: Framer Build & CMS Setup (Days 3–10)
Build site based on approved wireframe and direction
Set up CMS structure (collections, filters, templates)
Implement visual design across pages
Insert placeholder/example content
Prepare forms, interactions, responsive layout
End of Phase 2: V1 Delivery (Day 10)
We send you the first complete version (V1)
Includes full layout, style, and example copy
Phase 3: Feedback & Iteration to V2 (Days 11–13: estimate, depends on your speed)
You give feedback on structure, visuals, functionality
We iterate and deliver V2
Includes all improvements and fixes based on your input
Phase 4: Content & Final Polish (Days 13–15: flexible)
You insert final wording, text, and images (we guide you)
We do a final design and layout pass
Ensure polish, consistency, spacing, responsive layout
Prep for go-live
Phase 5: Handoff & Launch Support (Days 15–18)
Optional help with launch, hosting, custom domain
Handoff call with tutorial + documentation
Transfer of ownership
You're set to manage and evolve the site
Revisions & Handover
1 round of design revision
1 round of layout revision after content is inserted
Additional rounds can be scoped as needed
Feedback managed directly in Framer (via comments)
Tools & Integrations
Design: Framer, Figma
Tracking & CRM: HubSpot (via Zapier), GTM, Live Chat, Usercentrics (or similiar) for cookies
Forms: Custom Framer forms connected to HubSpot via Zapier for full design control
Content: Midjourney, stock curation, Liveflow-owned brand assets
Pricing Terms
TASKS
Total
1. Kickoff, Structure & Project Setup
Includes: alignment call, sitemap, content planning, initial technical setup
€1,200
2. Design & Development of Static Pages (ca. 12)
Pages like Homepage, Pricing, Book a Demo, Product LPs, Legal, etc.
€3,000 (€250/page × 12)
3. Create CMS Infrastructure
Includes CMS setup for 9 collections (e.g., Blog, Case Studies, Webinars) with logic, filtering, and structure
€2,000
4. Design & Development of CMS Pages (ca. 12)
CMS Index + Detail pages (e.g., Blog Overview + Blog Post)
€4,800 (€400/page × 12)
5. Migration from Webflow
Manually migrating content and structure; preserving SEO-relevant meta, redirects, etc.
€1,200
6. Forms & Tracking Integration
Forms (e.g., demo request), Zapier + HubSpot setup, UTM capture, cookie management
€1,000
7. Creation of Large Mockup Visuals
High-quality product visuals or UI screens (e.g., for hero, feature, or G2 showcase)
€1,500 (based on ~3–4 key visuals)
8. Creation of Feature and Other Visuals
Smaller supporting visuals for feature sections, icons, illustrations
€1,200
9. Mobile/Tablet Responsiveness
Optimizing all pages across breakpoints
€900
10. Add-Ons & Optional Enhancements
Copywriting Support, SEO, Integrations, Analytics, and Training
€1,000
11. Final Design Pass after Content Insertion
After client updates copy/content: polish, spacing, alignment, details
€800
12. QA, Testing & Handover Support
Testing links, mobile behavior, CMS items, page speed, SEO basics
€800
13. Project Management & Communication
Client communication, feedback handling, planning (across ~4 weeks)
€1,800
€21,200
Terms & Conditions
Allsite acts as your flexible design partner, providing hands-on support and clear, efficient collaboration.
Project Fee: €20,200 — 50% upfront, 50% on final delivery
Timeline: ~3-4 weeks from kickoff to handover
Ownership: Full rights to final deliverables (excluding licensed third-party assets)
Deliverables: All assets in Figma & Framer
Revisions:
1 round design
1 round after client adds final content
Additional revisions billed separately
Feedback: Managed via Framer comments for clarity and speed
Content: We provide layout guidance; client inserts final copy; we do a final styling pass with content in place
Tools Access: Client provides access to HubSpot, GTM, Zapier, etc.
First Delivery: Review-ready version within 10 business days of upfront payment
Benjamin Libor
Design at Allsite
Allsite: Benjamin Libor, Grünberger Str. 17, 10243 Berlin, Germany.
Contact Information: ibo@allsite.pro, +49 162 290 4636, www.allsite.pro
VAT ID: DE298760159
Bank Details: IBAN: DE77100110012629629725 BIC: NTSBDEB1XXX
Questions?
Let's have a chat.
Allsite
We partner with high-growth scaleups to improve their websites— choosing depth, creativity, and impact over hype and noise.