Number
#SD-1
Proposal for Website Redesign
FOR
strikedigital.ie
Issued
June 19 2025
Valid until
June 26 2025
From
Benjamin Libor
Allsite
Gruenberger Strasse 17
10243 Berlin
Germany
Quote To
Richie McSweeney, Strike Digital
13 Adelaide Road
Saint Kevin's
Dublin D02 P950
Ireland
About the project
Strike Digital is seeking a full redesign and migration of its current website (strikedigital.ie) to a modern, visually striking experience, taking inspiration from the executional quality and immersive design seen on darkroomagency.com. While taking inspiration from Darkroom’s direction, we’ll craft a unique visual identity that reflects your brand’s own character and goals. We define the goals for brand and design like:
Brand
We'll craft a confident and refined brand presence that signals quality, focus, and ambition—tailored to your audience and positioning.
Design
The redesign will embrace a clean, minimal structure with deliberate use of space and upscale visual cues.
Style
Modern, elegant typography and a muted, sophisticated color palette will define the overall look and feel.
Direction
We'll tell a clear story of growth and capability, centered on your strengths and client outcomes.
Imagery
Polished product visuals and lifestyle photography will bring depth and credibility to the experience.
Content
Messaging will be sharp, strategic, and conversion-focused—guiding users through your value.
Experience
A smooth, modular layout with subtle interactions will deliver a confident, curated user journey.
The new site will reflect Strike Digital's position as a results-driven digital partner, with strong brand and creative references to support this. We'll migrate the site from Webflow to Framer — ensuring your current structure, content, and performance setup are smoothly transferred into the new framework, while modernizing the visual layer and editing experience.
Rich visual storytelling, featuring top-tier client collaborations, will elevate the design and support future growth. We also propose a light brand refresh (optional) to further modernize the visual language.
Client Input Summary
Following our kickoff conversation, Strike Digital confirmed that the content across the new website will remain largely consistent with the current version, with a few key additions and structural updates:
A new SEO service page will be added and launched in parallel with the new site.
Minor structural changes will be made to the Services overview and individual service pages, though the core content will remain mostly unchanged.
Team visuals will be updated to reflect a recent photoshoot.
Additionally, a broad selection of client brands has been shared as potential visual references for the site. This includes notable names such as Lisa Eldridge Makeup, NorBlack NorWhite, SOSU Cosmetics, Renaissance Skincare, and many others. These visuals will help reinforce credibility and create a rich, branded feel across the site. A full list is available and can be curated further during design.
Strike is aligned on making the site visually appealing and original, with a strong willingness to contribute content where needed.
Project Objectives
Establish a distinct, memorable web presence that sets Strike Digital apart from competitors
Create a cohesive brand experience that resonates with clients and drives conversions
Develop a robust visual identity system — including an optional logo refresh, updated color palette, iconography, and typography
Design and build a bold, modern website from the ground up
Migrate the full site structure and content from Webflow to Framer
Design new visuals to elevate both the website and brand perception
Showcase client work and partnerships to enhance brand credibility
Set up CMS collections and flexible templates for dynamic content
Enhance user experience around forms, navigation, and service exploration
Integrate seamlessly with existing third-party tools and marketing stack
Follow modern best practices for performance, usability, and scalability
Build a maintainable structure the Strike team can easily manage post-launch
Scope of Work
Visual & Brand Layer
Visual direction inspired by darkroomagency.com
Optional logo refinement & brand polish (palette, type, icons)
Creative direction for hero visuals, case study layout, etc.
Website Redesign
Full redesign in Framer (UX, UI, responsive design)
New structure for Services overview & detail pages
Add new SEO Services page
Update Team visuals
Integration of selected client visual content
Webflow to Framer Migration
Recreate current structure and sections in Framer
Import content from Webflow (via CSV/structured export)
Transfer CMS structures (blog, case studies, etc.)
Align component logic and page types with Framer capabilities
Forms & Tracking
Custom forms (not native HubSpot) connected via Zapier
Trackable conversion points (HubSpot, GTM, Hotjar, etc.)
Integration of existing tracking stack as needed
CMS & Structure
Pages: Home, About, Services (overview + individual), Case Studies, Blog, Contact, SEO Service (new)
CMS setup for blog & case studies
Timeline & Process
Phase 1: Kickoff + Structure (Days 1–2)
Finalize structure, access, and project logistics
Phase 2: Brand & Visual Direction (Days 3–5)
Style exploration, key visuals, section design
Phase 3: Site Build (Days 6–14)
Page builds in Framer + CMS + form integrations
Phase 4: QA & Handover (Days 15–20)
Final feedback round, training & delivery
Assets & Inputs Needed
New team photos (provided)
Client content (provided: e.g. Lisa Eldridge, NorBlack NorWhite, SOSU, etc.)
Webflow access for export
HubSpot/Zapier access
List of any new pages to be included
Tools Used
Design: Framer, Figma
Content: Midjourney, stock curation, Strike-owned brand assets
Tracking, CRM: GTM, HubSpot,
Technical Notes
Assets, animations, and styles will be modular and reusable for scalability
Prioritize performance across visual treatments
3rd party integrations: HubSpot (we’ll need access to the account to connect) and Google Tag Manager
Pricing Terms
TASKS
Total
Kickoff, Structure & Project Setup
€1,000
Visual Direction & Brand Refresh
€3,000
UX/UI Design in Framer
€5,000
Migration from Webflow
€3,000
CMS Setup (Blog + Case Studies etc.)
€2,000
Forms & Tracking Integration
€1,500
Final Design Pass after Content Insertion
€1,500
QA, Testing & Handover Support
€1,500
Project Management & Communication
€2,000
€20,500
Terms & Conditions
Allsite works as your flexible, fractional design partner — offering hands-on, transparent support tailored to your project.
Project Fee: €20,500 — 50% upfront, 50% upon final delivery
Timeline: ~4 weeks from kickoff to handover
Ownership: Full rights to all final deliverables (excluding third-party licensed assets)
Deliverables: All design files and assets in Figma & Framer
Revisions:
1 design revision round after visual direction
1 layout revision round after client inserts final content
Additional rounds or major scope changes billed separately
Feedback Process: All feedback and change requests must be submitted via Framer comments to ensure clarity and efficiency
Content Workflow:
We provide example copy and layout guidance during design
Client adds final content once structure is approved
We perform a final design pass to adjust layout/styling with real content in place
3rd Party Tools: Client provides access to any required tools (e.g. HubSpot, GTM, Zapier)
Initial Delivery: First design version delivered within 10 business days after upfront payment
Benjamin Libor
Design at Allsite
Allsite: Benjamin Libor, Grünberger Str. 17, 10243 Berlin, Germany.
Contact Information: ibo@allsite.pro, +49 162 290 4636, www.allsite.pro
VAT ID: DE298760159
Bank Details: IBAN: DE77100110012629629725 BIC: NTSBDEB1XXX
Questions?
Let's have a chat.
Allsite
We partner with high-growth scaleups to improve their websites— choosing depth, creativity, and impact over hype and noise.