Client Overview

Amaranth Advisory is a Swiss-based boutique consultancy specializing in bespoke corporate services, private wealth solutions, and strategic advisory for international clients. Led by Managing Director Anders Fleck, Amaranth Advisory offers tailored support to entrepreneurs, executives, and families navigating complex financial and business landscapes. amaranth-advisory.com

The Challenge

In early 2025, Anders Fleck, Managing Director of Amaranth Advisory, approached us to modernize their online presence. The objective was to create a sophisticated, trustworthy digital platform that reflected their personalized, high-end advisory services and global reach.

Our Approach

Following a detailed consultation, we developed a strategic plan that focused on:

• Brand Refinement: Updated the brand’s visual language to communicate trust, discretion, and expertise.

• CMS Development: Built flexible CMS structures for easy management of services, insights, and team profiles.

• Content Architecture: Organized information clearly to guide diverse client segments through their service offerings.

• Conversion-Oriented UX: Designed user flows and calls-to-action to improve engagement and drive qualified inquiries.

The Outcome

In a matter of weeks, we launched a refined, elegant website that reinforced Amaranth Advisory’s brand as a premier advisory partner. Key results included:

• Stronger brand authority and online visibility.

• A scalable platform for future content and service expansion.

• Improved user experience across desktop and mobile.

Our collaboration is ongoing, with next steps including:

• Enhancing the insights section for thought leadership content.

• Implementing further UX optimizations based on user analytics.

• Supporting additional digital initiatives to strengthen client engagement.

Explore the Transformation

Visit the live site: amaranth-advisory.com