Elevating a Boutique Consultancy: Amaranth Advisory’s Digital Transformation

Brand, website & product design for ditial consulting boutique.
Amaranth

Digital Consulting

Review of our work

Review of our work

Wholeheartedly recommend working with Ben & Allsite. We engaged him and Allsite to lead design on a complex neobank project, which he did impeccably. When we unexpectedly needed help with branding and website, he was there, deeply understood our vision, and delivered beyond our expectations. Will definitely want to work with him and Allsite again.
Anders Fleck

Managing Director

Amaranth

Impact

Impact

Amaranthraises
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Elevating a Boutique Consultancy: Amaranth Advisory’s Digital Transformation

Client Overview

Amaranth Advisory is a Swiss-based boutique consultancy specializing in bespoke corporate services, private wealth solutions, and strategic advisory for international clients. Led by Managing Director Anders Fleck, Amaranth Advisory offers tailored support to entrepreneurs, executives, and families navigating complex financial and business landscapes. amaranth-advisory.com

The Challenge

In early 2025, Anders Fleck, Managing Director of Amaranth Advisory, approached us to modernize their online presence. The objective was to create a sophisticated, trustworthy digital platform that reflected their personalized, high-end advisory services and global reach.

Our Approach

Following a detailed consultation, we developed a strategic plan that focused on:

  • Brand Refinement: Updated the brand’s visual language to communicate trust, discretion, and expertise.

  • CMS Development: Built flexible CMS structures for easy management of services, insights, and team profiles.

  • Content Architecture: Organized information clearly to guide diverse client segments through their service offerings.

  • Conversion-Oriented UX: Designed user flows and calls-to-action to improve engagement and drive qualified inquiries.

The Outcome

In a matter of weeks, we launched a refined, elegant website that reinforced Amaranth Advisory’s brand as a premier advisory partner. Key results included:

  • Stronger brand authority and online visibility.

  • A scalable platform for future content and service expansion.

  • Improved user experience across desktop and mobile.

Our collaboration is ongoing, with next steps including:

  • Enhancing the insights section for thought leadership content.

  • Implementing further UX optimizations based on user analytics.

  • Supporting additional digital initiatives to strengthen client engagement.

Explore the Transformation

Visit the live site: amaranth-advisory.com

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Insights

Insights

What services do you offer exactly?

Allsite designs and builds high-end, production-ready websites - from strategy and design direction to Framer development and launch. The website is treated as a core business asset: product narrative, trust layer, and conversion surface in one.

Do you also do brand work?

Yes - brand work as it relates to the website. This includes visual identity refinement, design systems, typography, color, layout logic, and tone. Allsite does not position itself as a full-service branding agency - focus beats breadth.

Why Framer over Webflow?

Framer enables faster iteration, cleaner handover, and a more modern editing experience - especially for content-driven, design-forward teams. For complex, CMS-heavy, or AI-native products, Framer offers a better balance of flexibility and maintainability.

Do we need finished designs or a Figma file to start?

No. Projects can start from anything - from rough ideas to existing designs. If a Figma file exists, great. If not, design direction and structure are part of the process.

How do projects usually start and how long do they take?

Projects typically start with a short design & strategy phase, followed by design, build, and launch. Most projects take 3–6 weeks, depending on scope and feedback speed.

How do we get in touch and what should we send?

Send a short message with: What you’re building Why now A rough scope or goal That’s enough to start the conversation.

What services do you offer exactly?

Allsite designs and builds high-end, production-ready websites - from strategy and design direction to Framer development and launch. The website is treated as a core business asset: product narrative, trust layer, and conversion surface in one.

Do you also do brand work?

Yes - brand work as it relates to the website. This includes visual identity refinement, design systems, typography, color, layout logic, and tone. Allsite does not position itself as a full-service branding agency - focus beats breadth.

Why Framer over Webflow?

Framer enables faster iteration, cleaner handover, and a more modern editing experience - especially for content-driven, design-forward teams. For complex, CMS-heavy, or AI-native products, Framer offers a better balance of flexibility and maintainability.

Do we need finished designs or a Figma file to start?

No. Projects can start from anything - from rough ideas to existing designs. If a Figma file exists, great. If not, design direction and structure are part of the process.

How do projects usually start and how long do they take?

Projects typically start with a short design & strategy phase, followed by design, build, and launch. Most projects take 3–6 weeks, depending on scope and feedback speed.

How do we get in touch and what should we send?

Send a short message with: What you’re building Why now A rough scope or goal That’s enough to start the conversation.

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