Echo AI needed to move beyond being perceived as a meeting tool and establish itself as an AI research platform for capturing conversations and synthesizing insights. The team lacked a clear product narrative and visual identity to support this positioning.\n\nWe developed brand identity, product experience, and website design centered around insight generation and conversational intelligence workflows. The design and messaging were built to communicate Echo's unique ability to turn conversations into structured, actionable research.\n\nEcho launched with a modern platform that communicates its ability to transform conversations into structured insights. The new brand and digital experience clearly differentiate Echo within the AI research and intelligence space.