Back to previous page

pools.capital

Pools

Angel Investor SaaS

Brand, website & product design for AI-native SPV investment platform. Pools in a few words: A private-beta test case for a investor SaaS platform.

Back to previous page

pools.capital

Pools

Angel Investor SaaS

Brand, website & product design for AI-native SPV investment platform. Pools in a few words: A private-beta test case for a investor SaaS platform.

Back to previous page

pools.capital

Pools

Angel Investor SaaS

Brand, website & product design for AI-native SPV investment platform. Pools in a few words: A private-beta test case for a investor SaaS platform.

Back to previous page

pools.capital

Pools

Angel Investor SaaS

Brand, website & product design for AI-native SPV investment platform. Pools in a few words: A private-beta test case for a investor SaaS platform.

Case Study

Case Study

Streamlined private investing through AI-powered SPV automation.

Client Overview

Pools is an AI-powered platform that helps investors structure and manage startup investments through streamlined SPVs (Special Purpose Vehicles). It’s designed for angel syndicates, emerging fund managers, and founder-led investment rounds — enabling compliant, efficient, and modern fundraising without operational friction. Users can launch fully compliant vehicles in hours, not weeks, and manage everything from investor onboarding to reporting in one unified interface.


The Challenge

Pools was preparing for launch with strong product infrastructure and early demand from angels and startup communities — but lacked a cohesive product experience, brand system, and scalable web presence. The team needed a smart, trusted visual and interaction layer to reflect their vision: making private market investing radically simpler, faster, and more accessible.

From brand and product design to website development and investor-facing materials, the challenge was to build a professional, compelling experience — fast, and with long-term growth in mind.


Our Approach

We partnered closely with Pools’ founding team to define the strategic direction and execute across all brand, product, and marketing surfaces — from the ground up.

Brand Identity

We created a bold yet minimal identity for Pools that reflects clarity, trust, and precision. The visual language emphasizes modularity and transparency — key values in both private market investing and fintech. A clean logotype, color-coded deal states, and scalable iconography give Pools a confident and flexible brand expression.


Product Design

Pools’ user journey — from launching an SPV to managing investor activity — guided our UX work. We focused on reducing administrative complexity through a system that feels intuitive and guided. Smart defaults, dynamic dashboards, and AI-supported flows (e.g., KYC, signature collection, capital calls) were all designed to remove friction while maintaining control.


Web Experience

We designed and developed poolsinvest.com, a conversion-focused marketing site with a clear message: institutional-grade investing tools, made simple. The site blends editorial-style storytelling with sharp visual UI to explain what Pools does and who it's for — while modular CMS components allow the team to spin up new deal pages, founder resources, and vertical-specific content quickly.


Design Operations

We delivered a robust Figma design system including typography, color tokens, layout grids, and reusable UI components — ensuring Pools’ product and marketing teams could move fast post-launch without design debt. Every element was built with extensibility in mind, anticipating regulatory updates, new geographies, and custom SPV types.


Investor Materials

We supported the Pools team with a full suite of investor-facing assets — including demo decks, onboarding flows, and founder toolkits — making it easier to educate users and close deal leads during their go-to-market motion.


The Outcome

Within six weeks, Pools launched with a fully designed platform, brand, and public-facing experience. The result is a polished, trustworthy product that reflects the sophistication of its backend infrastructure — while staying accessible to first-time syndicate leads and seasoned angels alike.

Pools is now positioned as the intelligent infrastructure layer for modern private investing: fast, secure, and built to scale.

Pools

Angel Investor SaaS

Don’t let your website make your Scaleup look second-rate.

Reach out to see if we currently have availability to take on new projects.

Work with one of the Top 8 Featured Framer Experts.

Request project

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Request a project

Interested in a collaboration.

Submit a project request.

We know connecting with new service providers can create fraction and a relationship needs trust. We try to make the whole process as transparent as possible. Expect the next steps before a collaboration would start, to be like:

1

Project Request

Submit your project details so we can understand your needs and check...

1

Project Request

Submit your project details so we can understand your needs and check...

1

Project Request

Submit your project details so we can understand your needs and check...

1

Project Request

Submit your project details so we can understand your needs and check...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

Request a project

Interested in a collaboration.

Submit a project request.

We know connecting with new service providers can create fraction and a relationship needs trust. We try to make the whole process as transparent as possible. Expect the next steps before a collaboration would start, to be like:

Request a project

Interested in a collaboration.

Submit a project request.

We know connecting with new service providers can create fraction and a relationship needs trust. We try to make the whole process as transparent as possible. Expect the next steps before a collaboration would start, to be like:

Budget

By submitting this form, you agree to the privacy policy.

Complete the next step now

We get back in less than 24 hours.

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Website looks okay but doesn’t...

Identify UX/CRO issues, test changes with A/B testing in Framer

No insight into user behavior or...

Teach funnel setup, tracking, and improvement with data

Making changes is slow and costly

Show benefits of reusable components, design systems in Framer

Marketing can’t update content easily

Empower teams with CMS-based, flexible architecture

Website looks okay but doesn’t...

Identify UX/CRO issues, test changes with A/B testing in Framer

No insight into user behavior or...

Teach funnel setup, tracking, and improvement with data

Making changes is slow and costly

Show benefits of reusable components, design systems in Framer

Marketing can’t update content easily

Empower teams with CMS-based, flexible architecture

Allsite

We partner with high-growth scaleups to improve their websites choosing depth, creativity, and impact over hype and noise.

Weve helped build 60+ brands, 50+ sites, and 20+ apps always with care, clarity, and craft. If you're planning ahead or just curious, we're happy to connect no pressure, no sales pitch.

Head Office

Grünberger Strasse 17

10243 Berlin

Germany

Legal

Terms of service

Copyright Allsite 2025. All rights reserved.