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A product blueprint

Look, there's two sides to this: Yes, you can now build faster than ever with AI coding tools. And yes, some experienced devs can ship clean code straight from idea to product. But here's where it gets interesting:

Back to previous page

A product blueprint

Look, there's two sides to this: Yes, you can now build faster than ever with AI coding tools. And yes, some experienced devs can ship clean code straight from idea to product. But here's where it gets interesting:

Back to previous page

A product blueprint

Look, there's two sides to this: Yes, you can now build faster than ever with AI coding tools. And yes, some experienced devs can ship clean code straight from idea to product. But here's where it gets interesting:

Back to previous page

A product blueprint

Look, there's two sides to this: Yes, you can now build faster than ever with AI coding tools. And yes, some experienced devs can ship clean code straight from idea to product. But here's where it gets interesting:

Back to previous page

A product blueprint

Look, there's two sides to this: Yes, you can now build faster than ever with AI coding tools. And yes, some experienced devs can ship clean code straight from idea to product. But here's where it gets interesting:

This resource is for

Topics

why prototype first

  • Not about making it pretty - it's about not building the wrong thing

  • AI can write code fast, but it can't tell you if your users will hate it

  • Moving pixels is cheaper than moving features

  • Each early pivot costs you hours instead of weeks

  • Your engineers should build solutions, not figure out problems

when you can skip prototyping

  • Internal tools where you know exactly what you need

  • Super technical products where UX isn't the main thing

  • When your team has built something very similar before

  • Small features in existing products

  • When speed > perfect solution

when to absolutely prototype

  • New market you don't fully get

  • Complex user flows

  • Anything involving money/payments

  • Features that can't fail

  • When multiple stakeholders need to align

  • Products where UX is make-or-break

ergo: hybrid

  • Use AI tools for quick code experiments

  • Prototype only the risky parts

  • Build simple stuff directly

  • Design complex flows first

  • Let engineers challenge your assumptions early

why prototype first

  • Not about making it pretty - it's about not building the wrong thing

  • AI can write code fast, but it can't tell you if your users will hate it

  • Moving pixels is cheaper than moving features

  • Each early pivot costs you hours instead of weeks

  • Your engineers should build solutions, not figure out problems

when you can skip prototyping

  • Internal tools where you know exactly what you need

  • Super technical products where UX isn't the main thing

  • When your team has built something very similar before

  • Small features in existing products

  • When speed > perfect solution

when to absolutely prototype

  • New market you don't fully get

  • Complex user flows

  • Anything involving money/payments

  • Features that can't fail

  • When multiple stakeholders need to align

  • Products where UX is make-or-break

ergo: hybrid

  • Use AI tools for quick code experiments

  • Prototype only the risky parts

  • Build simple stuff directly

  • Design complex flows first

  • Let engineers challenge your assumptions early

why prototype first

  • Not about making it pretty - it's about not building the wrong thing

  • AI can write code fast, but it can't tell you if your users will hate it

  • Moving pixels is cheaper than moving features

  • Each early pivot costs you hours instead of weeks

  • Your engineers should build solutions, not figure out problems

when you can skip prototyping

  • Internal tools where you know exactly what you need

  • Super technical products where UX isn't the main thing

  • When your team has built something very similar before

  • Small features in existing products

  • When speed > perfect solution

when to absolutely prototype

  • New market you don't fully get

  • Complex user flows

  • Anything involving money/payments

  • Features that can't fail

  • When multiple stakeholders need to align

  • Products where UX is make-or-break

ergo: hybrid

  • Use AI tools for quick code experiments

  • Prototype only the risky parts

  • Build simple stuff directly

  • Design complex flows first

  • Let engineers challenge your assumptions early

why prototype first

  • Not about making it pretty - it's about not building the wrong thing

  • AI can write code fast, but it can't tell you if your users will hate it

  • Moving pixels is cheaper than moving features

  • Each early pivot costs you hours instead of weeks

  • Your engineers should build solutions, not figure out problems

when you can skip prototyping

  • Internal tools where you know exactly what you need

  • Super technical products where UX isn't the main thing

  • When your team has built something very similar before

  • Small features in existing products

  • When speed > perfect solution

when to absolutely prototype

  • New market you don't fully get

  • Complex user flows

  • Anything involving money/payments

  • Features that can't fail

  • When multiple stakeholders need to align

  • Products where UX is make-or-break

ergo: hybrid

  • Use AI tools for quick code experiments

  • Prototype only the risky parts

  • Build simple stuff directly

  • Design complex flows first

  • Let engineers challenge your assumptions early

why prototype first

  • Not about making it pretty - it's about not building the wrong thing

  • AI can write code fast, but it can't tell you if your users will hate it

  • Moving pixels is cheaper than moving features

  • Each early pivot costs you hours instead of weeks

  • Your engineers should build solutions, not figure out problems

when you can skip prototyping

  • Internal tools where you know exactly what you need

  • Super technical products where UX isn't the main thing

  • When your team has built something very similar before

  • Small features in existing products

  • When speed > perfect solution

when to absolutely prototype

  • New market you don't fully get

  • Complex user flows

  • Anything involving money/payments

  • Features that can't fail

  • When multiple stakeholders need to align

  • Products where UX is make-or-break

ergo: hybrid

  • Use AI tools for quick code experiments

  • Prototype only the risky parts

  • Build simple stuff directly

  • Design complex flows first

  • Let engineers challenge your assumptions early

why prototype first

  • Not about making it pretty - it's about not building the wrong thing

  • AI can write code fast, but it can't tell you if your users will hate it

  • Moving pixels is cheaper than moving features

  • Each early pivot costs you hours instead of weeks

  • Your engineers should build solutions, not figure out problems

when you can skip prototyping

  • Internal tools where you know exactly what you need

  • Super technical products where UX isn't the main thing

  • When your team has built something very similar before

  • Small features in existing products

  • When speed > perfect solution

when to absolutely prototype

  • New market you don't fully get

  • Complex user flows

  • Anything involving money/payments

  • Features that can't fail

  • When multiple stakeholders need to align

  • Products where UX is make-or-break

ergo: hybrid

  • Use AI tools for quick code experiments

  • Prototype only the risky parts

  • Build simple stuff directly

  • Design complex flows first

  • Let engineers challenge your assumptions early

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Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Questions answered

Clear answers,

to the things

you ask most.

From services and process to tools, timelines, and post-launch support — we’ve gathered the essentials to make your decision easy.

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Request a project

Interested in a collaboration.

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We know connecting with new service providers can create fraction and a relationship needs trust. We try to make the whole process as transparent as possible. Expect the next steps before a collaboration would start, to be like:

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Project Request

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Project Request

Submit your project details so we can understand your needs and check...

1

Project Request

Submit your project details so we can understand your needs and check...

1

Project Request

Submit your project details so we can understand your needs and check...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

2

First Call

We’ll discuss your goals, clarify requirements, and see if our approach...

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First Call

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3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

3

Proposal

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3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

3

Proposal

Receive a clear, fixed-quote proposal with full scope and pricing — no hourly...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

4

Communication Setup

Get access to your live Framer project and a Slack channel for seamless updates...

Request a project

Interested in a collaboration.

Submit a project request.

We know connecting with new service providers can create fraction and a relationship needs trust. We try to make the whole process as transparent as possible. Expect the next steps before a collaboration would start, to be like:

Request a project

Interested in a collaboration.

Submit a project request.

We know connecting with new service providers can create fraction and a relationship needs trust. We try to make the whole process as transparent as possible. Expect the next steps before a collaboration would start, to be like:

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Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Insights

Solve problems,

unlock growth,

with proven resources.

Explore guides and solutions to the most common website challenges — from conversions and funnels to scalability and content management.

Explore all resources

Website looks okay but doesn’t...

Identify UX/CRO issues, test changes with A/B testing in Framer

No insight into user behavior or...

Teach funnel setup, tracking, and improvement with data

Making changes is slow and costly

Show benefits of reusable components, design systems in Framer

Marketing can’t update content easily

Empower teams with CMS-based, flexible architecture

Website looks okay but doesn’t...

Identify UX/CRO issues, test changes with A/B testing in Framer

No insight into user behavior or...

Teach funnel setup, tracking, and improvement with data

Making changes is slow and costly

Show benefits of reusable components, design systems in Framer

Marketing can’t update content easily

Empower teams with CMS-based, flexible architecture

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