beginning

• started designing apps in PowerPoint (yeah, really)

• built SwipeNews, somehow that worked

• ran around doing business stuff: funding, strategy, the whole startup bingo

• everyone was a "UX designer" - I was the PowerPoint guy hiding my files

shift

• went from manager to full-time designer

• finally felt right

• learned proper tools (bye PowerPoint)

• word spread, clients came

• money was good

wake up

• corona hit, had time to think

• realized most stuff I built was empty calories

• selling fast food, cheap stuff, more stuff

• building employee surveillance tech (not proud)

• helping make rich people richer

• pushing more consumption nobody needs

turn

• almost quit tech completely

• realized tech isn't the problem

• it's just a tool - like any language

• what matters is what you say with it

• started being picky about clients

• now only building stuff that matters

now

• focusing on fair products

• no more surveillance tech

• no more mindless consumption plays

• building stuff I actually believe in

• still love the craft, just with purpose