Intro

If you're thinking of moving your website from Webflow to Framer, one big risk stands out: SEO. Done wrong, a migration can tank your organic traffic — and recovering can take months. But done right, it’s a chance to not only protect your visibility but actually improve it.

At Allsite, we’ve guided multiple teams through high-stakes migrations like this. And every time, our goal isn’t just to keep rankings steady — it’s to increase them. This checklist is the exact process we use to ensure SEO value isn’t just maintained — it compounds.

TL;DR

◻ Benchmark before you move — Document rankings, traffic, metadata, and backlinks from Webflow.

◻ Map every URL — Track what changes and set up precise 301 redirects.

◻ Rebuild carefully in Framer — Pages, metadata, schema, internal links — all matter.

◻ Run pre-launch audits — Use tools like Screaming Frog and Lighthouse to catch issues.

◻ Go live with confidence — Test redirects, submit sitemaps, verify canonicals.

◻ Monitor post-launch — Look for indexation drops or ranking shifts early on.

◻ Enhance — Take advantage of Framer’s custom embeds for tracking, metadata, and speed.

Checklist

1. Pre-Migration Setup (in Webflow + External Tools)

Goal: Benchmark SEO performance and capture every critical data point before making changes.
Best done by: SEO Manager or Technical Marketing Lead

◻ Benchmark performance — Export traffic, rankings, and backlink data from GSC, GA4, Ahrefs, or SEMrush.
◻ Crawl the full site — Use Screaming Frog to document URLs, titles, metas, headers, alt texts, canonicals, schema.
◻ Export metadata — Create a spreadsheet with all key SEO elements: titles, metas, H1/H2, alt texts, canonicals, structured data.

2. Structure Mapping (Webflow → Framer)

Goal: Translate Webflow’s structure into Framer and prepare redirect mappings.
Best done by: SEO Specialist + Web Strategist

◻ Plan your URL strategy — Decide which slugs stay or change, and why.
◻ Map redirects — Build a 301 redirect spreadsheet: old URL → new URL + status.
◻ Rebuild site architecture — Mirror Webflow’s collections and hierarchy inside Framer.

3. Framer Setup

Goal: Recreate the site in Framer with SEO parity and structural accuracy.
Best done by: Framer Developer + Content Specialist

◻ Rebuild page layouts — Recreate each page manually, preserving structure and layout.
◻ Paste in content — Headers, body text, lists, and inline links.
◻ Add internal links — Follow the internal linking plan used in Webflow.
◻ Re-upload assets — Maintain original image filenames.
◻ Add image alt texts — Use relevant, descriptive alt tags.

◻ Add SEO metadata — Manually insert title tags, meta descriptions, and canonical URLs.
◻ Match heading structure — Keep H1/H2 layout consistent with original.
◻ Check uniqueness — Avoid duplicate metadata across pages.

◻ Add structured data — Use JSON-LD embeds for schema (e.g., FAQPage, BlogPosting).
◻ Validate rich results — Test structured data using Google’s Rich Results Tool.

◻ Add 301 redirects — Input all redirect rules in Framer’s redirect manager.
◻ Clean redirect chains — Eliminate double hops or misdirected URLs.

4. Pre-Launch Testing

Goal: Run a full SEO and UX audit before pushing live.
Best done by: SEO Specialist + QA Engineer

◻ Audit with Screaming Frog — Catch broken links, missing tags, or incorrect headings.
◻ Preview across devices — Check both mobile and desktop views for layout and consistency.
◻ Compare page parity — Confirm structure and content match the Webflow version.

◻ Validate backlinks — Ensure top-linked URLs still exist or are redirected properly.
◻ Optimize performance — Compress images, reduce animation overhead, and remove unused scripts.
◻ Test speed — Use Lighthouse or PageSpeed Insights to measure loading time.

5. Launch Day

Goal: Finalize redirects and go live without disruption.
Best done by: DevOps Lead + SEO Manager

◻ Re-test redirects — Confirm all 301s work correctly.
◻ Publish Framer site — Push site live confidently.
◻ Check for 404s — Make sure there are no broken links.
◻ Submit sitemap — Upload new sitemap.xml in Google Search Console.
◻ Confirm robots.txt & canonicals — Ensure they reflect your desired indexing strategy.

6. Post-Launch Monitoring

Goal: Catch early issues and measure SEO stability in the first month.
Best done by: SEO Manager or Digital Marketing Analyst

◻ Monitor Search Console (Week 1) — Watch for indexation issues or coverage errors.
◻ Fix missed redirects — Track and resolve any 404s.

◻ Watch traffic trends (Weeks 2–4) — Use Ahrefs/SEMRush to track keyword rankings.
◻ Review engagement metrics — Check bounce rates and session durations in GA4.
◻ Confirm structured data — Ensure rich results still appear.

7. Optional Enhancements

Goal: Go beyond parity — optimize your Framer setup for long-term SEO gains.
Best done by: SEO Consultant or Technical Marketer

◻ Add social meta tags — Include Open Graph and Twitter Card data.
◻ Polish browser experience — Set favicon, theme color, and meta viewport.
◻ Control indexing — Add noindex/nofollow to utility or duplicate pages.
◻ Add analytics embeds — Insert GTM, GA4, or other tracking tools via code blocks.

Outro

Migrating to Framer doesn’t have to come at the cost of your SEO. With the right planning and structure, it’s possible to retain every bit of value — and build on top of it.

We’ve done this for funded startups, fast-growing teams, and enterprise sites — always with a focus on traffic, performance, and growth. If you're preparing for a migration, feel free to reach out. Even if we're fully booked, we’re happy to help you plan it right.