BLOG
Mapping the invisible
author

READS in
mins
playbook we roll out with client
You ever try to explain a color to someone? That's what this is - an attempt to catch smoke with your hands. A collection of moments and movements that might help you recognize what's running through your system when words like "happy" or "sad" feel too small.
TOPICS
FOR
Peak
euphoria: when you hit that perfect line and time actually stops
joy: 3am, empty parking garage, your board, your tunes
elation: that split second when you know you're gonna land it
excitement: finding an untouched spot in your city
exuberance: skating home after nailing a project
triumph: finally getting that one client who lets you go wild
adoration: when the track switches and your whole body knows it
awe: standing on a rooftop during golden hour
Flow
serenity: early morning design sessions before the world wakes up
well-being: perfect coffee, good tunes, blank canvas
confidence: muscle memory taking over
contentment: when the playlist matches the moment perfectly
pleasure: finding that perfect reference that changes everything
warmth: your crew showing up when you're stuck
benevolence: teaching someone their first trick
passion: losing track of time while creating
Dark
melancholy: watching your old spots turn into condos
sorrow: that project that never made it out of your drafts
emptiness: staring at a blank file at 4am
loneliness: perfect session but no one to share it with
hopelessness: when nothing flows right
gloom: realizing you've been making the same thing over and over
despair: losing your entire project file
abandonment: when the scene isn't what it used to be
Tension
restlessness: when you can't find the right font at 3am
frustration: knowing exactly what you want but can't execute
impatience: waiting for the spot to clear
tension: that moment before you show your work
worry: sketchy spot, security approaching
listlessness: stuck in meetings when the weather's perfect
weariness: one more try, for hours
disquiet: something's off but you can't figure out what
Power
defiance: skating spots you're not supposed to
pugnacity: defending your creative choices to the client
contempt: seeing obvious ripoffs of your work
aggression: going all out when you're running hot
bearing: showing up to pitch meetings in your skate shoes
pride: when someone stops to watch you work
desire: seeing something and knowing you have to create it
curiosity: finding a new technique you've never tried
Lowkey
perplexity: when the render looks nothing like your vision
homesickness: missing your old creative space
wondering: thinking about all the spots you haven't hit yet
longing: that trick you used to have on lock
missing: that one skate video you can't find anymore
boredom: client meetings that never end
coldness: perfect spot, wrong vibe
insecurity: showing unfinished work
Raw
panic: realizing you forgot to save
fright: commitment issues right before a big drop
pain: slam of the day
shame: bailing the easy trick in front of everyone
guilt: ditching work for a session
remorse: not filming that one perfect line
embarrassment: when your reference is too obvious
fear: the gap that looks bigger every time you look at it
Spicy
jealousy: watching that kid land your dream trick first try
envy: someone else got that client you wanted
resentment: when they remake your spot to be "unskateable"
hate: security guards who are too good at their job
distrust: when the spot looks too perfect
schadenfreude: watching the show-off eat it
disgust: obvious trend-chasing
displeasure: when they don't get your vision
Hmm
affection: your most thrashed pair of shoes
gratitude: finding your old tapes
relief: landing sketchy but landing
love: that one project that still hits different
lust: perfect light, perfect spot, dead battery
pity: watching beginners fight with the basics
sympathy: seeing someone lose their footage
admiration: watching someone absolutely flowing
Peak
euphoria: when you hit that perfect line and time actually stops
joy: 3am, empty parking garage, your board, your tunes
elation: that split second when you know you're gonna land it
excitement: finding an untouched spot in your city
exuberance: skating home after nailing a project
triumph: finally getting that one client who lets you go wild
adoration: when the track switches and your whole body knows it
awe: standing on a rooftop during golden hour
Flow
serenity: early morning design sessions before the world wakes up
well-being: perfect coffee, good tunes, blank canvas
confidence: muscle memory taking over
contentment: when the playlist matches the moment perfectly
pleasure: finding that perfect reference that changes everything
warmth: your crew showing up when you're stuck
benevolence: teaching someone their first trick
passion: losing track of time while creating
Dark
melancholy: watching your old spots turn into condos
sorrow: that project that never made it out of your drafts
emptiness: staring at a blank file at 4am
loneliness: perfect session but no one to share it with
hopelessness: when nothing flows right
gloom: realizing you've been making the same thing over and over
despair: losing your entire project file
abandonment: when the scene isn't what it used to be
Tension
restlessness: when you can't find the right font at 3am
frustration: knowing exactly what you want but can't execute
impatience: waiting for the spot to clear
tension: that moment before you show your work
worry: sketchy spot, security approaching
listlessness: stuck in meetings when the weather's perfect
weariness: one more try, for hours
disquiet: something's off but you can't figure out what
Power
defiance: skating spots you're not supposed to
pugnacity: defending your creative choices to the client
contempt: seeing obvious ripoffs of your work
aggression: going all out when you're running hot
bearing: showing up to pitch meetings in your skate shoes
pride: when someone stops to watch you work
desire: seeing something and knowing you have to create it
curiosity: finding a new technique you've never tried
Lowkey
perplexity: when the render looks nothing like your vision
homesickness: missing your old creative space
wondering: thinking about all the spots you haven't hit yet
longing: that trick you used to have on lock
missing: that one skate video you can't find anymore
boredom: client meetings that never end
coldness: perfect spot, wrong vibe
insecurity: showing unfinished work
Raw
panic: realizing you forgot to save
fright: commitment issues right before a big drop
pain: slam of the day
shame: bailing the easy trick in front of everyone
guilt: ditching work for a session
remorse: not filming that one perfect line
embarrassment: when your reference is too obvious
fear: the gap that looks bigger every time you look at it
Spicy
jealousy: watching that kid land your dream trick first try
envy: someone else got that client you wanted
resentment: when they remake your spot to be "unskateable"
hate: security guards who are too good at their job
distrust: when the spot looks too perfect
schadenfreude: watching the show-off eat it
disgust: obvious trend-chasing
displeasure: when they don't get your vision
Hmm
affection: your most thrashed pair of shoes
gratitude: finding your old tapes
relief: landing sketchy but landing
love: that one project that still hits different
lust: perfect light, perfect spot, dead battery
pity: watching beginners fight with the basics
sympathy: seeing someone lose their footage
admiration: watching someone absolutely flowing
Continue reading with a client account
Request a client account
Active Allsite clients receive a dedicated client account. Reach out to see if we currently have availability to take on new projects.
Request
Allsite
We partner with high-growth scaleups to improve their websites— choosing depth, creativity, and impact over hype and noise. From strategy and design to full web development, we craft with purpose.