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Mapping the invisible

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mins

playbook we roll out with client

You ever try to explain a color to someone? That's what this is - an attempt to catch smoke with your hands. A collection of moments and movements that might help you recognize what's running through your system when words like "happy" or "sad" feel too small.

TOPICS

FOR

Peak

  • euphoria: when you hit that perfect line and time actually stops

  • joy: 3am, empty parking garage, your board, your tunes

  • elation: that split second when you know you're gonna land it

  • excitement: finding an untouched spot in your city

  • exuberance: skating home after nailing a project

  • triumph: finally getting that one client who lets you go wild

  • adoration: when the track switches and your whole body knows it

  • awe: standing on a rooftop during golden hour

Flow

  • serenity: early morning design sessions before the world wakes up

  • well-being: perfect coffee, good tunes, blank canvas

  • confidence: muscle memory taking over

  • contentment: when the playlist matches the moment perfectly

  • pleasure: finding that perfect reference that changes everything

  • warmth: your crew showing up when you're stuck

  • benevolence: teaching someone their first trick

  • passion: losing track of time while creating

Dark

  • melancholy: watching your old spots turn into condos

  • sorrow: that project that never made it out of your drafts

  • emptiness: staring at a blank file at 4am

  • loneliness: perfect session but no one to share it with

  • hopelessness: when nothing flows right

  • gloom: realizing you've been making the same thing over and over

  • despair: losing your entire project file

  • abandonment: when the scene isn't what it used to be

Tension

  • restlessness: when you can't find the right font at 3am

  • frustration: knowing exactly what you want but can't execute

  • impatience: waiting for the spot to clear

  • tension: that moment before you show your work

  • worry: sketchy spot, security approaching

  • listlessness: stuck in meetings when the weather's perfect

  • weariness: one more try, for hours

  • disquiet: something's off but you can't figure out what

Power

  • defiance: skating spots you're not supposed to

  • pugnacity: defending your creative choices to the client

  • contempt: seeing obvious ripoffs of your work

  • aggression: going all out when you're running hot

  • bearing: showing up to pitch meetings in your skate shoes

  • pride: when someone stops to watch you work

  • desire: seeing something and knowing you have to create it

  • curiosity: finding a new technique you've never tried

Lowkey

  • perplexity: when the render looks nothing like your vision

  • homesickness: missing your old creative space

  • wondering: thinking about all the spots you haven't hit yet

  • longing: that trick you used to have on lock

  • missing: that one skate video you can't find anymore

  • boredom: client meetings that never end

  • coldness: perfect spot, wrong vibe

  • insecurity: showing unfinished work

Raw

  • panic: realizing you forgot to save

  • fright: commitment issues right before a big drop

  • pain: slam of the day

  • shame: bailing the easy trick in front of everyone

  • guilt: ditching work for a session

  • remorse: not filming that one perfect line

  • embarrassment: when your reference is too obvious

  • fear: the gap that looks bigger every time you look at it

Spicy

  • jealousy: watching that kid land your dream trick first try

  • envy: someone else got that client you wanted

  • resentment: when they remake your spot to be "unskateable"

  • hate: security guards who are too good at their job

  • distrust: when the spot looks too perfect

  • schadenfreude: watching the show-off eat it

  • disgust: obvious trend-chasing

  • displeasure: when they don't get your vision

Hmm

  • affection: your most thrashed pair of shoes

  • gratitude: finding your old tapes

  • relief: landing sketchy but landing

  • love: that one project that still hits different

  • lust: perfect light, perfect spot, dead battery

  • pity: watching beginners fight with the basics

  • sympathy: seeing someone lose their footage

  • admiration: watching someone absolutely flowing

Peak

  • euphoria: when you hit that perfect line and time actually stops

  • joy: 3am, empty parking garage, your board, your tunes

  • elation: that split second when you know you're gonna land it

  • excitement: finding an untouched spot in your city

  • exuberance: skating home after nailing a project

  • triumph: finally getting that one client who lets you go wild

  • adoration: when the track switches and your whole body knows it

  • awe: standing on a rooftop during golden hour

Flow

  • serenity: early morning design sessions before the world wakes up

  • well-being: perfect coffee, good tunes, blank canvas

  • confidence: muscle memory taking over

  • contentment: when the playlist matches the moment perfectly

  • pleasure: finding that perfect reference that changes everything

  • warmth: your crew showing up when you're stuck

  • benevolence: teaching someone their first trick

  • passion: losing track of time while creating

Dark

  • melancholy: watching your old spots turn into condos

  • sorrow: that project that never made it out of your drafts

  • emptiness: staring at a blank file at 4am

  • loneliness: perfect session but no one to share it with

  • hopelessness: when nothing flows right

  • gloom: realizing you've been making the same thing over and over

  • despair: losing your entire project file

  • abandonment: when the scene isn't what it used to be

Tension

  • restlessness: when you can't find the right font at 3am

  • frustration: knowing exactly what you want but can't execute

  • impatience: waiting for the spot to clear

  • tension: that moment before you show your work

  • worry: sketchy spot, security approaching

  • listlessness: stuck in meetings when the weather's perfect

  • weariness: one more try, for hours

  • disquiet: something's off but you can't figure out what

Power

  • defiance: skating spots you're not supposed to

  • pugnacity: defending your creative choices to the client

  • contempt: seeing obvious ripoffs of your work

  • aggression: going all out when you're running hot

  • bearing: showing up to pitch meetings in your skate shoes

  • pride: when someone stops to watch you work

  • desire: seeing something and knowing you have to create it

  • curiosity: finding a new technique you've never tried

Lowkey

  • perplexity: when the render looks nothing like your vision

  • homesickness: missing your old creative space

  • wondering: thinking about all the spots you haven't hit yet

  • longing: that trick you used to have on lock

  • missing: that one skate video you can't find anymore

  • boredom: client meetings that never end

  • coldness: perfect spot, wrong vibe

  • insecurity: showing unfinished work

Raw

  • panic: realizing you forgot to save

  • fright: commitment issues right before a big drop

  • pain: slam of the day

  • shame: bailing the easy trick in front of everyone

  • guilt: ditching work for a session

  • remorse: not filming that one perfect line

  • embarrassment: when your reference is too obvious

  • fear: the gap that looks bigger every time you look at it

Spicy

  • jealousy: watching that kid land your dream trick first try

  • envy: someone else got that client you wanted

  • resentment: when they remake your spot to be "unskateable"

  • hate: security guards who are too good at their job

  • distrust: when the spot looks too perfect

  • schadenfreude: watching the show-off eat it

  • disgust: obvious trend-chasing

  • displeasure: when they don't get your vision

Hmm

  • affection: your most thrashed pair of shoes

  • gratitude: finding your old tapes

  • relief: landing sketchy but landing

  • love: that one project that still hits different

  • lust: perfect light, perfect spot, dead battery

  • pity: watching beginners fight with the basics

  • sympathy: seeing someone lose their footage

  • admiration: watching someone absolutely flowing

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