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New (website) client checklist
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playbook we roll out with client
Look, starting projects can be messy. Here's how to get clear before you start pushing pixels:
TOPICS
FOR
basics
what's your thing? (the actual unique part, not the marketing speak)
what needs fixing right now?
who are you trying to beat?
who are you trying to reach?
goals
what's the one thing this site needs to do?
what's broken on your current site?
what numbers need to move?
what features actually matter?
style
got any sites you love? (and why?)
what's your visual language? (colors, fonts, vibes)
how many pages we talking?
any weird features you need? (be honest)
real stuff
who's maintaining this after launch?
got content ready or are we waiting?
any hard deadlines?
decision makers - who's actually calling shots?
basics
what's your thing? (the actual unique part, not the marketing speak)
what needs fixing right now?
who are you trying to beat?
who are you trying to reach?
goals
what's the one thing this site needs to do?
what's broken on your current site?
what numbers need to move?
what features actually matter?
style
got any sites you love? (and why?)
what's your visual language? (colors, fonts, vibes)
how many pages we talking?
any weird features you need? (be honest)
real stuff
who's maintaining this after launch?
got content ready or are we waiting?
any hard deadlines?
decision makers - who's actually calling shots?
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We partner with ambitious teams to build meaningful brands and digital products — choosing depth, creativity, and impact over hype and noise. From strategy and design to full web development, we craft with purpose.