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From Brand to Click: Marrying Storytelling and Conversion Design
Guide by
Benjamin Libor
Problem
Lack of cohesion between brand and lead generation
Our Take
Show how narrative, trust, and layout drive conversion
Topics
Marrying narrative with conversion
This resource is for
Brand storytellers, UX designers, and creative marketers
Your story deserves more than stock photos and corporate jargon. In this article, we share how storytelling drives trust—and trust drives conversion. Learn our content arc framework and get inspired by real brand transformations. You might be surprised what users actually care about on your homepage...
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