Issued on
Valid until
Prepared For
Conduit Software Inc
2261 Market St
San Francisco
California 94114, US
Prepared By
Allsite Studio / Benjamin Libor
Grünberger Strasse 17
10243 Berlin
Germany
Briefing
All points outlined in the briefing will be carefully considered and integrated into the project approach. The proposal reflects a thorough understanding of the requirements and ensures that each aspect is addressed with clarity, alignment, and attention to detail throughout the process.
Overview
Conduit needs more than a visual refresh — this is a full rebuild of the site's structure, messaging, and content. The goal is a modular, conversion-optimised Framer site that clearly communicates what Conduit is, who it's for, and why it wins against alternatives. Every page will be built from scratch with new copy direction, visuals, and CMS architecture, so the team can maintain and extend it independently.
Primary conversion action: Book a Demo. Secondary: Take a Self-Guided Tour. The entire site hierarchy, CTA placement, and content strategy is oriented around these two actions.
Scope
All pages are built from scratch in a new Framer project. We'll need read access to the existing project to export any CMS content. Static pages are purpose-built layouts; CMS pages are templated collections that the Conduit team can populate and extend without developer involvement.
Page | Type |
|---|---|
Homepage | Static Page |
System overview | Static Page |
Solutions (Dock Scheduling, Driver Check-In, Yard Management, Documents & Photo Proof) | CMS Template Page |
About | Static Page |
Book a Demo | Static Page |
Product Tour | Static Page |
Resource Hub | CMS Template Page |
Blog | CMS Template Page |
Case Studies | CMS Template Page |
Comparison | CMS Template Page |
Legal (Privacy, Terms, etc.) | CMS Template Page |
404 | Static Page |
Sitemap
Navigation follows the structure defined in the brief. Primary nav: Products (dropdown with System + 4 module pages), Resources (hub with filtered content), About, Book a Demo (button CTA), Log In. Footer includes links to all solution pages, case studies, comparison pages, and legal — structured for LLM/crawler discoverability.
Product Tour (/tour) and Comparison pages (/compare/conduit-vs-[competitor]) are outside the main nav but cross-linked from relevant pages and the Resource Hub.
Design Direction
Modern, clean, and differentiated — not a generic SaaS template. The design should stand out in the logistics/warehousing category without being distracting. Visual direction principles:
Product screenshots over stock imagery; real UI wherever possible
High information density where it builds credibility, generous whitespace where it aids clarity
Brand fonts (Outfit, Inter) applied consistently via a defined design system
Reusable components with clear naming — built for AI-assisted editing and independent updates
Interactive social proof section (customer logos, not static)
Connected workflow diagram on the Platform/System page showing how modules integrate
Design direction is presented at the end of Week 1 alongside a near-complete Homepage. This gives Conduit a concrete design decision to align on before the build phase begins.
Timeline
Total duration: 5–6 weeks from kick-off. Timeline assumes timely feedback (within 2–3 business days per round) and delivery of brand assets, product screenshots, and customer logos by end of Week 1.
Week | Header 2 | Header 3 |
|---|---|---|
1 | Kick-off → Design direction | Kick-off call to align on details, content assets, and access (Framer, HubSpot, GTM). Design direction proposal delivered within 1 week after kick-off — visual language, component style, and a near-complete Homepage for feedback. |
2–4 | Build phase → v.1 | Following alignment on design direction, full build begins. All static pages, CMS templates, and integrations are implemented. v.1 is shared as a Framer preview link for structured feedback. |
4–5 | Iteration & content editing → v.2 | Conduit team is invited into the Framer project to begin populating CMS content (blog posts, case studies, comparison pages) and making copy edits directly. We incorporate v.1 feedback and deliver v.2. |
5–6 | Fine-tuning → v.3 launch | Final round of feedback and iteration. QA across devices, integration testing (HubSpot attribution, GTM, Navattic UTM passthrough), and go-live. 301 redirects activated on launch day. |
Price
Header 1 | Header 2 |
|---|---|
Design direction + Homepage | €5,000 |
Static pages (×9) | €9,000 |
CMS templates + collections (×3) | €4,500 |
Integrations (HubSpot, Navattic, GTM, GA4) | €3,500 |
Technical SEO + AEO setup | €2,000 |
QA, launch support & redirects | €1,000 |
Total | €25,000 |
Discount included: Please note that, based on the scope and complexity, this type of project would typically be priced at a higher level. However, to align with the budget range communicated upfront and avoid this becoming a blocker, we are offering a reduced rate for this engagement.
Payment: Invoiced in two instalments: 50% on project kick-off, 50% on v.3 launch approval. Price is fixed for the scope described above. Changes to scope agreed in writing and priced separately.
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