Rox Case Study
AI Revenue Agents
An AI-native revenue operating system for research, account planning, engagement, and CRM workflows.
2.4x
higher website conversion rate
What does Rox do?
Builds AI revenue agents that automate research, account planning, engagement, monitoring, and CRM workflows for enterprise sales teams.
- Sector
- Revenue Tech
- Category
- AI Revenue Operations
- Use Case
- Account research and sales execution
- Investors & Stage
- Sequoia Capital, General Catalyst, GV, Elad Gil, Chris Ré
$50M Series A
- Founded & HQ
- 2024 / San Francisco
The project
- 01
The challenge
Rox is defining a new category of AI-native revenue software, and its website had to feel as fast as the product while giving enterprise buyers structure.
- 02
What we did
Design and Framer development support, translating the product narrative into a scalable marketing site with clear page templates, interaction patterns and flexible components.
- 03
The outcome
A digital foundation that keeps pace with Rox's category creation and presents it as an AI-native revenue operating system.
Project Highlights
Framer design and development support for an AI-native revenue operating system.
Testimonial from Leah Clapper
Allsite Studio transformed our website into something more polished, trustworthy, and effective. They combined excellent design and development with proactive thinking, fast delivery, and remarkable attention to detail.
Allsite Studio has been excellent to work with. From the start, the team proactively identified ways to improve our website beyond what we had asked for, from AEO and SEO to reorganizing our CMS collections and refining the site’s design, layout, and flow. They’re strong designers and exceptionally capable developers. Whether we needed animation, custom code, complex calculators, or unconventional landing pages for specific campaigns, they found a way to make it work and delivered with speed, polish, and consistency. The team was also easy and professional to work with. They were responsive on Slack, including outside our contracted days when something urgent came up, and paid close attention to details such as mobile responsiveness and functionality across the site. The change in our website has been substantial. What started as a fairly basic site now feels fresher, more professional, more trustworthy to our audience, and more visually engaging. It works better, too. We’re grateful to have worked with Allsite Studio and delighted with what we achieved together. I’d highly recommend them to any team looking for a partner who moves quickly, thinks proactively, and can handle both the design and technical sides of a website at a high level.
Leah Clapper LinkedIn
Marketing Lead
Case Description
Building a Framer Experience for AI Revenue Agents
Rox is defining a new category in revenue software, replacing fragmented sales tools with AI agents that help teams plan, research, engage, monitor, and manage customer workflows. The website needed to feel as fast and intelligent as the product while giving enterprise buyers enough structure to understand the platform.
We supported design and Framer development, translating the product narrative into a scalable, responsive marketing experience with clear page templates, polished interaction patterns, and flexible components for ongoing growth.
The result is a digital foundation that can keep pace with Rox’s rapid category creation and communicate its role as an AI-native revenue operating system.
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