DATA Communications Management Corp.
Proposal
Octacom Website Redesign
DATA Communications Management Corp.
Proposal
Octacom Website Redesign
DATA Communications Management Corp.
Proposal
Octacom Website Redesign
Issued on
Valid until
Prepared For
DATA Communications Management Corp.
60 Adelaide St East Floor 10
Toronto, Ontario M5C 3E4
Canada
Prepared By
Allsite Studio / Benjamin Libor
Grünberger Strasse 17
10243 Berlin
Germany
Overview
We will redesign and build the Octacom website into a clearer, more scalable, and more effective demand-generation platform.
The site will be structured around the key tasks prospective customers need to complete: understanding what Octacom does, finding the right solution for their use case, industry, or company size, exploring relevant technology and resources, validating security and compliance, reviewing customer proof, and getting in touch with the sales team.
A key part of the project is the creation of a flexible CMS structure. Instead of treating solutions, industries, market segments, blog posts, videos, guides, case studies, locations, and legal content as static pages, the site will be built around reusable CMS collections and templates. This allows the Octacom team to add and manage content directly, while keeping the front-end structured, scalable, and easy to navigate.
The CMS setup will also support relationships between collections such as use cases, industries, company sizes, resource types, locations, and related content. These can be connected across the site, enabling filtering and contextual cross-linking between solutions, resources, case studies, industries, and other relevant content.
The result is a solution-first website that is easier for prospects to navigate, better structured for SEO and AEO, and significantly easier for the internal team to manage and expand over time.
We will redesign and build the Octacom website into a clearer, more scalable, and more effective demand-generation platform.
The site will be structured around the key tasks prospective customers need to complete: understanding what Octacom does, finding the right solution for their use case, industry, or company size, exploring relevant technology and resources, validating security and compliance, reviewing customer proof, and getting in touch with the sales team.
A key part of the project is the creation of a flexible CMS structure. Instead of treating solutions, industries, market segments, blog posts, videos, guides, case studies, locations, and legal content as static pages, the site will be built around reusable CMS collections and templates. This allows the Octacom team to add and manage content directly, while keeping the front-end structured, scalable, and easy to navigate.
The CMS setup will also support relationships between collections such as use cases, industries, company sizes, resource types, locations, and related content. These can be connected across the site, enabling filtering and contextual cross-linking between solutions, resources, case studies, industries, and other relevant content.
The result is a solution-first website that is easier for prospects to navigate, better structured for SEO and AEO, and significantly easier for the internal team to manage and expand over time.
Scope
The project includes the design exploration, website design, visual system, and Framer build of the Octacom website.
This includes:
Refinement of the information architecture, page inventory, and primary user journeys
Development of three initial design directions and iteration toward one approved visual direction
Redesign of the full Octacom website experience
Front-end implementation in Framer
Setup of static pages, CMS index pages, and CMS template pages
CMS setup for use cases, industries, market size, blog, videos, guides, case studies, locations, legal content, and supporting collections
Setup of relationships between collections to support filtering, related content, and contextual cross-linking
Design and build of reusable components such as solution cards, resource cards, filtered lists, CTAs, content modules, team sections, location modules, forms, navigation, and related-content sections
Design and production of the agreed visual asset system, including abstract brand visuals, diagrams, workflows, interface-inspired visuals, photography treatments, illustrations, and icons
HubSpot integration for agreed lead-generation and conversion flows
Technical SEO and AEO setup, including metadata, structured data, robots.txt, sitemap configuration, and indexation controls
Responsive implementation for desktop, tablet, and mobile
Accessibility best practices aligned with WCAG 2.1 AA
Structural preparation for future French-language content
Content population based on the agreed page and CMS inventory
QA, launch preparation, and handover so the internal team can manage future updates
The scope assumes that Octacom’s existing logo will remain unchanged, while the wider digital brand expression — including typography, colour application, imagery, visual language, layouts, motion, and supporting graphic elements — will be refreshed as part of the project.
Certain parts of the project add complexity and are included in the estimate only to the extent described above. This includes the number of CMS collections and templates, the depth of filtering logic, relationships between collections, HubSpot forms and attribution requirements, structured data, visual production, and the volume of content to be populated.
The exact number of individual visual assets will be defined after the primary page layouts have been approved. At that point, an asset matrix will be created covering the diagrams, workflows, interface visuals, abstract graphics, photography treatments, illustrations, and icons required for the approved website.
The production of these visual assets will then be scoped and priced separately based on the final asset matrix. Visual asset production is therefore not included in the fixed website project fee unless explicitly listed otherwise.
If more advanced functionality is required — for example custom application functionality, complex filtering beyond Framer’s native capabilities, advanced CRM automation, custom backend integrations, large-scale multilingual rollout, custom photography production, or substantial new page types introduced after scope approval — this would need to be reviewed separately and may affect scope, timeline, or budget.
Content and source materials are assumed to be provided by the client in a structured and production-ready format. Full copywriting, translation, custom photography production, and third-party asset licensing are not included unless agreed separately.
The project includes the design exploration, website design, visual system, and Framer build of the Octacom website.
This includes:
Refinement of the information architecture, page inventory, and primary user journeys
Development of three initial design directions and iteration toward one approved visual direction
Redesign of the full Octacom website experience
Front-end implementation in Framer
Setup of static pages, CMS index pages, and CMS template pages
CMS setup for use cases, industries, market size, blog, videos, guides, case studies, locations, legal content, and supporting collections
Setup of relationships between collections to support filtering, related content, and contextual cross-linking
Design and build of reusable components such as solution cards, resource cards, filtered lists, CTAs, content modules, team sections, location modules, forms, navigation, and related-content sections
Design and production of the agreed visual asset system, including abstract brand visuals, diagrams, workflows, interface-inspired visuals, photography treatments, illustrations, and icons
HubSpot integration for agreed lead-generation and conversion flows
Technical SEO and AEO setup, including metadata, structured data, robots.txt, sitemap configuration, and indexation controls
Responsive implementation for desktop, tablet, and mobile
Accessibility best practices aligned with WCAG 2.1 AA
Structural preparation for future French-language content
Content population based on the agreed page and CMS inventory
QA, launch preparation, and handover so the internal team can manage future updates
The scope assumes that Octacom’s existing logo will remain unchanged, while the wider digital brand expression — including typography, colour application, imagery, visual language, layouts, motion, and supporting graphic elements — will be refreshed as part of the project.
Certain parts of the project add complexity and are included in the estimate only to the extent described above. This includes the number of CMS collections and templates, the depth of filtering logic, relationships between collections, HubSpot forms and attribution requirements, structured data, visual production, and the volume of content to be populated.
The exact number of individual visual assets will be defined after the primary page layouts have been approved. At that point, an asset matrix will be created covering the diagrams, workflows, interface visuals, abstract graphics, photography treatments, illustrations, and icons required for the approved website.
The production of these visual assets will then be scoped and priced separately based on the final asset matrix. Visual asset production is therefore not included in the fixed website project fee unless explicitly listed otherwise.
If more advanced functionality is required — for example custom application functionality, complex filtering beyond Framer’s native capabilities, advanced CRM automation, custom backend integrations, large-scale multilingual rollout, custom photography production, or substantial new page types introduced after scope approval — this would need to be reviewed separately and may affect scope, timeline, or budget.
Content and source materials are assumed to be provided by the client in a structured and production-ready format. Full copywriting, translation, custom photography production, and third-party asset licensing are not included unless agreed separately.
Sitemap
Static / Core Pages
Home
Solutions Index
About / Leadership
Security
Careers
Partner / Automation Referral Program
Contact
Talk to Sales
Platform / Technology pages as defined in the final sitemap
SEO / AEO support pages, including sitemap and related discovery pages
404
CMS Collections
Use Cases
Use Cases filtered within Solutions Index
Use Case CMS Template Page
Used for individual solution pages organized around specific customer problems, workflows, and business outcomes.
Industries
Industries filtered within Solutions Index
Industry CMS Template Page
Used for industry-specific solution pages covering sectors such as healthcare, financial services, insurance, gaming, transportation, government, legal, retail, and other agreed verticals.
Market / Company Size
Market Size filtered within Solutions Index
Market Size CMS Template Page
Used for solution pages tailored to different market or company-size segments.
The central Solutions Index will bring these three collections together and allow visitors to discover and filter solutions by use case, industry, and market size.
Blog
Blog Index Page
Blog CMS Template Page
Used for articles, company perspectives, educational content, industry insights, SEO-focused content, and related updates.
Videos
Videos Index Page
Video CMS Template Page
Used for educational videos, product and workflow explanations, interviews, demonstrations, and other video content.
Guides
Guides Index Page
Guide CMS Template Page
Used for long-form educational resources, downloadable content, reports, playbooks, and other lead-generation materials.
Case Studies
Case Studies Index Page
Case Study CMS Template Page
Used for customer stories, implementation examples, measurable outcomes, industry proof points, and related customer content.
Locations
Locations Index Page
Location CMS Template Page
Used for individual Octacom locations, including relevant regional information, capabilities, contact details, and location-specific content.
Legal / Terms
Legal / Terms Index where required
Legal CMS Template Page
Used for Privacy Policy, Terms of Use, Accessibility Policy, and other legal or compliance-related documents.
Supporting CMS Collections
In addition to the main content collections above, the CMS can include supporting collections that are referenced across the website and used for filtering, grouping, relationships, and related-content logic.
These may include:
Categories
Used to group content across blog posts, videos, guides, case studies, and other resource types.
Topics
Used for broader thematic organization around areas such as document processing, workflow automation, information management, security, compliance, accounts payable, OCR, and related subjects.
Tags
Used for flexible multi-select filtering and cross-linking between relevant solutions, resources, case studies, and other content.
Industries
Used as both a primary Solutions collection and as a reference field connecting relevant case studies, resources, and other content to specific industries.
Use Cases
Used as both a primary Solutions collection and as a reference field connecting resources, case studies, and related content to relevant customer needs and workflows.
Market / Company Size
Used as both a primary Solutions collection and as a reference field connecting relevant content to specific customer or market segments.
Resource Types
Used where required to classify and connect different forms of educational and downloadable content.
Related Content References
Used to link solutions, blog posts, videos, guides, case studies, industries, use cases, and other relevant content to one another.
This structure allows solutions, resources, case studies, locations, and supporting content to be filtered, grouped, reused, and cross-linked throughout the website instead of being managed as isolated static pages.
Static / Core Pages
Home
Solutions Index
About / Leadership
Security
Careers
Partner / Automation Referral Program
Contact
Talk to Sales
Platform / Technology pages as defined in the final sitemap
SEO / AEO support pages, including sitemap and related discovery pages
404
CMS Collections
Use Cases
Use Cases filtered within Solutions Index
Use Case CMS Template Page
Used for individual solution pages organized around specific customer problems, workflows, and business outcomes.
Industries
Industries filtered within Solutions Index
Industry CMS Template Page
Used for industry-specific solution pages covering sectors such as healthcare, financial services, insurance, gaming, transportation, government, legal, retail, and other agreed verticals.
Market / Company Size
Market Size filtered within Solutions Index
Market Size CMS Template Page
Used for solution pages tailored to different market or company-size segments.
The central Solutions Index will bring these three collections together and allow visitors to discover and filter solutions by use case, industry, and market size.
Blog
Blog Index Page
Blog CMS Template Page
Used for articles, company perspectives, educational content, industry insights, SEO-focused content, and related updates.
Videos
Videos Index Page
Video CMS Template Page
Used for educational videos, product and workflow explanations, interviews, demonstrations, and other video content.
Guides
Guides Index Page
Guide CMS Template Page
Used for long-form educational resources, downloadable content, reports, playbooks, and other lead-generation materials.
Case Studies
Case Studies Index Page
Case Study CMS Template Page
Used for customer stories, implementation examples, measurable outcomes, industry proof points, and related customer content.
Locations
Locations Index Page
Location CMS Template Page
Used for individual Octacom locations, including relevant regional information, capabilities, contact details, and location-specific content.
Legal / Terms
Legal / Terms Index where required
Legal CMS Template Page
Used for Privacy Policy, Terms of Use, Accessibility Policy, and other legal or compliance-related documents.
Supporting CMS Collections
In addition to the main content collections above, the CMS can include supporting collections that are referenced across the website and used for filtering, grouping, relationships, and related-content logic.
These may include:
Categories
Used to group content across blog posts, videos, guides, case studies, and other resource types.
Topics
Used for broader thematic organization around areas such as document processing, workflow automation, information management, security, compliance, accounts payable, OCR, and related subjects.
Tags
Used for flexible multi-select filtering and cross-linking between relevant solutions, resources, case studies, and other content.
Industries
Used as both a primary Solutions collection and as a reference field connecting relevant case studies, resources, and other content to specific industries.
Use Cases
Used as both a primary Solutions collection and as a reference field connecting resources, case studies, and related content to relevant customer needs and workflows.
Market / Company Size
Used as both a primary Solutions collection and as a reference field connecting relevant content to specific customer or market segments.
Resource Types
Used where required to classify and connect different forms of educational and downloadable content.
Related Content References
Used to link solutions, blog posts, videos, guides, case studies, industries, use cases, and other relevant content to one another.
This structure allows solutions, resources, case studies, locations, and supporting content to be filtered, grouped, reused, and cross-linked throughout the website instead of being managed as isolated static pages.
Design Direction
The Octacom website should feel clear, enterprise-grade, modern, and confident. The design should balance trust, operational scale, security, and technical sophistication while keeping the experience focused on recognizable solutions, business outcomes, and clear conversion paths.
As part of this project, we will develop a refreshed digital design direction for Octacom rather than simply reusing the current website system. This includes typography, colour application, layout principles, components, imagery, iconography, diagrams, interface treatments, motion, and the broader visual language of the site.
Based on this scope, the proposal is estimated as a fixed-price project. The existing Octacom logo is assumed to remain unchanged. If a broader rebrand is required — for example a new logo, naming, positioning strategy, or a substantially expanded brand identity beyond the website-focused refresh described above — this would be scoped separately.
The Octacom website should feel clear, enterprise-grade, modern, and confident. The design should balance trust, operational scale, security, and technical sophistication while keeping the experience focused on recognizable solutions, business outcomes, and clear conversion paths.
As part of this project, we will develop a refreshed digital design direction for Octacom rather than simply reusing the current website system. This includes typography, colour application, layout principles, components, imagery, iconography, diagrams, interface treatments, motion, and the broader visual language of the site.
Based on this scope, the proposal is estimated as a fixed-price project. The existing Octacom logo is assumed to remain unchanged. If a broader rebrand is required — for example a new logo, naming, positioning strategy, or a substantially expanded brand identity beyond the website-focused refresh described above — this would be scoped separately.
Timeline
Estimated project duration: 6 weeks
Week 1: design exploration, three creative directions, review, and alignment on the final visual direction
Weeks 2–3: homepage and Solutions CMS template design/build, core component system, and internal review
Weeks 3–5: rollout across remaining pages, CMS collections, responsive implementation, HubSpot, SEO/AEO, and content population
Weeks 4–6: visual asset production, refinements, QA, launch preparation, and handover
Final delivery: within approx. 6 weeks from kickoff
This timeline assumes timely feedback, consolidated review rounds, and that the required content, files, brand inputs, and CMS content are provided by the client team.
The final timeline may vary depending on the agreed page inventory, CMS depth, filtering logic, number of visual assets required by the approved layouts, HubSpot complexity, and any new functionality or content requirements introduced during the project.
Estimated project duration: 6 weeks
Week 1: design exploration, three creative directions, review, and alignment on the final visual direction
Weeks 2–3: homepage and Solutions CMS template design/build, core component system, and internal review
Weeks 3–5: rollout across remaining pages, CMS collections, responsive implementation, HubSpot, SEO/AEO, and content population
Weeks 4–6: visual asset production, refinements, QA, launch preparation, and handover
Final delivery: within approx. 6 weeks from kickoff
This timeline assumes timely feedback, consolidated review rounds, and that the required content, files, brand inputs, and CMS content are provided by the client team.
The final timeline may vary depending on the agreed page inventory, CMS depth, filtering logic, number of visual assets required by the approved layouts, HubSpot complexity, and any new functionality or content requirements introduced during the project.
Price
Fixed project price: €38,000
This includes design exploration, information architecture refinement, website design, Framer build, CMS setup, responsive implementation, HubSpot integration, SEO/AEO setup, visual asset production, QA, launch preparation, and handover structure as outlined above.
The price assumes that Octacom’s existing logo remains unchanged and that the project focuses on refreshing and extending the broader digital brand expression through the website.
The exact number of visual assets will be defined based on the approved page layouts and final asset matrix. Custom photography production, third-party licensing, full copywriting, translation, major CRM re-architecture, advanced custom integrations, or functionality beyond Framer’s native capabilities would be reviewed and scoped separately.
Fixed project price: €38,000
This includes design exploration, information architecture refinement, website design, Framer build, CMS setup, responsive implementation, HubSpot integration, SEO/AEO setup, visual asset production, QA, launch preparation, and handover structure as outlined above.
The price assumes that Octacom’s existing logo remains unchanged and that the project focuses on refreshing and extending the broader digital brand expression through the website.
The exact number of visual assets will be defined based on the approved page layouts and final asset matrix. Custom photography production, third-party licensing, full copywriting, translation, major CRM re-architecture, advanced custom integrations, or functionality beyond Framer’s native capabilities would be reviewed and scoped separately.
Kick-Off Checklist
Logo files in available formats
Product tour to understand solutions/platform/components
Exports of any CMS collections existing on old site (videos, case studies, blog, guides, locations, leadership…)
Existing photography library (if any)
Google Tag Manager ID
Hubspot portal & form ID's for all forms to be used (contact, sales, newsletter)
Google Analytics ID
Existing redirects or URL migration requirements (we will rebuild URL structures for all SEO relevant pages)
Logo files in available formats
Product tour to understand solutions/platform/components
Exports of any CMS collections existing on old site (videos, case studies, blog, guides, locations, leadership…)
Existing photography library (if any)
Google Tag Manager ID
Hubspot portal & form ID's for all forms to be used (contact, sales, newsletter)
Google Analytics ID
Existing redirects or URL migration requirements (we will rebuild URL structures for all SEO relevant pages)
Selected work
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Allizai
Almetra
Contentcloud
Pacer Intelligence
Portex Global
Tessera Labs
Terms
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. After full payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.
Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of final version. Invoices are due within 7 days. Work may pause if invoices remain unpaid.
Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email.
Client Responsibilities
The client provides required materials in time, including brand assets, final copy, access credentials, product information, customer proof content, legal texts, forms, tracking requirements, and other inputs needed for delivery. The client is responsible for the accuracy and compliance of all website content.
Content Structure & Copy Support
Allsite will support the website narrative, page structure, headline system, core copy direction, and SEO/AEO optimization across pages and content. Final content review, edits, and German translation will be handled by the encosa team, with Allsite assisting the process when needed.
Scope Control
This proposal defines the agreed scope. Requests outside the agreed scope may be treated as additional work and quoted separately.
Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.
Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. The client may be asked for a short testimonial quote.
Performance Disclaimer
Websites are built using modern performance and SEO best practices. Specific performance metrics, search rankings, traffic results, or conversion improvements cannot be guaranteed.
Liability
Allsite’s liability is limited to the total amount paid under this agreement.
Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. After full payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.
Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of final version. Invoices are due within 7 days. Work may pause if invoices remain unpaid.
Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email.
Client Responsibilities
The client provides required materials in time, including brand assets, final copy, access credentials, product information, customer proof content, legal texts, forms, tracking requirements, and other inputs needed for delivery. The client is responsible for the accuracy and compliance of all website content.
Content Structure & Copy Support
Allsite will support the website narrative, page structure, headline system, core copy direction, and SEO/AEO optimization across pages and content. Final content review, edits, and German translation will be handled by the encosa team, with Allsite assisting the process when needed.
Scope Control
This proposal defines the agreed scope. Requests outside the agreed scope may be treated as additional work and quoted separately.
Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.
Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. The client may be asked for a short testimonial quote.
Performance Disclaimer
Websites are built using modern performance and SEO best practices. Specific performance metrics, search rankings, traffic results, or conversion improvements cannot be guaranteed.
Liability
Allsite’s liability is limited to the total amount paid under this agreement.
Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.
Ben / Allsite is fast, creative, and detail-driven — a rare combination.
Alberto Rizzoli