Issued on
Valid until
Prepared For
Jurni
To be added
Tel Aviv
Israel
Prepared By
Allsite Studio / Benjamin Libor
Grünberger Strasse 17
10243 Berlin
Germany
Overview
The goal of the project is to support Jurni AI after the relaunch of its new Framer website by extending the site with additional pages, CMS templates, and conversion-focused improvements.
Jurni AI helps D2C companies and brands create agentic landing experiences for Meta ads, creators, GPT, and GenAI in minutes. After the core website was built internally, internal resources shifted to other priorities. Allsite will support as an external Framer studio to help move faster on new pages, CMS structures, and selected UI improvements while staying aligned with the newly launched website system.
Key goals include:
Extend the existing Framer website with new high-quality pages.
Build scalable CMS foundations for customers and blog content.
Preserve SEO value by mapping legacy blog URLs to the new structure.
Improve selected conversion touchpoints, especially the Book a Demo form.
Keep the design consistent with the current Jurni AI website while improving structure, clarity, responsiveness, and polish.
Support SEO and GEO foundations across new pages and templates.
Scope
Allsite will support UX, UI design, Framer development, CMS architecture, responsive implementation, SEO & GEO foundations, page QA, and lightweight content support for the scoped pages.
The work will be delivered page by page. Each page or template will be treated as an individual delivery: Allsite receives the briefing, designs and builds the page in Framer, shares it for review, incorporates one consolidated feedback round, checks responsiveness and core interactions, and prepares the page for launch.
Allsite may provide draft content, structure, headlines, and section copy where useful. This content is intended as a strong working version, not necessarily final editorial copy. Final copy refinements, especially inside CMS collections, are expected to be iterated by the Jurni AI team after setup.
The work builds on the existing Framer project and website system. The goal is not to redesign the website from scratch, but to extend the current site in a consistent, scalable, and production-ready way.
Sitemap
Page / Template | Type | Description | Estimated effort | Price |
|---|---|---|---|---|
Become a Partner | Static page | Partner-focused landing page with form, quote, photos, logos, and supporting copy. Designed to clearly explain the partner opportunity and create a focused conversion path. | 6h | €1,500 |
Customers Index | Static / CMS-connected page | Overview page showing all customer stories. Based on the prototype shown during the call, including a clear customer story index and scalable layout for future entries. | 5h | €1,250 |
Customer Detail Template | CMS template + collection | CMS template page for individual customer stories, connected to a Customer Stories CMS collection. Includes structure for story content, customer proof, visuals, outcomes, and related entries where relevant. | 7h | €1,750 |
Blog Index | CMS-connected page | Blog overview page showing all articles from the Blog CMS collection, with layout, filters/categories if needed, and responsive article cards. | 4h | €1,000 |
Blog Detail Template | CMS template + collection | CMS article template and Blog CMS collection setup. Includes structure for article content, author/date/category metadata, SEO fields, and clean long-form readability. Existing blog URLs should be matched or redirected to preserve SEO value. | 6h | €1,500 |
Book a Demo Form UI | UI improvement | Improve styling, hierarchy, spacing, and usability of the current Book a Demo form experience while keeping the existing conversion flow intact. | 4h | €1,000 |
Product Page | Static / TBD | Product page scope, specifications, content structure, and effort to be defined separately once requirements are clear. | TBD | TBD |
Total project investment excluding Product Page: €8,000
Hourly basis used for estimation: €250/h
Design Direction
The visual direction should stay closely aligned with the newly launched Jurni AI website while improving clarity, consistency, and conversion quality across the new pages.
The new pages should feel like a natural extension of the current site: clean, modern, focused, and fast to understand. The design should support Jurni AI’s positioning around agentic landing experiences, creator-led performance marketing, GPT/GenAI use cases, and speed of execution for D2C teams and brands.
Each page should balance strong storytelling with practical usability. The CMS-driven pages should be easy for the Jurni AI team to maintain and expand over time, while static pages should be designed with clear conversion paths, strong hierarchy, and polished responsive behavior.
Timeline
Target timeline: 2 weeks from project kickoff to delivery of the scoped pages, excluding the Product Page.
The timeline assumes timely access to the existing Framer project, consolidated feedback, and all required assets being provided before or during the first days of implementation. Required assets may include customer logos, photos, quotes, existing customer story material, blog content, old blog URL structures, form requirements, and any references or prototypes already prepared by the Jurni AI team.
Each page will move through a lightweight delivery process:
Briefing and asset review
Page design and Framer implementation
Internal responsive and interaction check
Client review
One consolidated feedback round
Final QA and launch preparation
Price
Project investment: €8,000, excluding the Product Page.
Includes:
Become a Partner page
Customers index page
Customer detail CMS template
Customer Stories CMS collection
Blog index page
Blog detail CMS template
Blog CMS collection
Legacy blog URL matching / redirect planning to preserve SEO value
Book a Demo form UI improvements
Responsive implementation
SEO and GEO foundations for scoped pages
One consolidated feedback round per page delivery
QA and launch preparation for scoped pages
Assumptions:
The existing Framer project will be used as the foundation.
Jurni AI will provide access to the current Framer project.
Jurni AI will provide available assets, including logos, photos, quotes, customer story materials, blog content, and existing blog URL references.
Allsite may provide draft copy and content structure, but final editorial ownership remains with Jurni AI.
Ongoing copy iteration inside CMS collections can be handled by the Jurni AI team after setup.
The Product Page is not included in the €8,000 project investment and will be estimated separately once the scope is defined.
Selected work
V7 Labs
Contentcloud
Almetra
Terms
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. After full payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of Version 3 (V3). Invoices are due within 7 days. Work may pause if invoices remain unpaid.Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email.Client Responsibilities
The client provides required materials in time, including brand assets, final copy, access credentials, product information, customer proof content, legal texts, forms, tracking requirements, and other inputs needed for delivery. The client is responsible for the accuracy and compliance of all website content.Content Structure & Copy Support
Allsite will support the website narrative, page structure, headline system, core copy direction, and SEO/GEO optimization across pages and content. Final content review, edits, and German translation will be handled by the encosa team, with Allsite assisting the process when needed.Scope Control
This proposal defines the agreed scope. Requests outside the agreed scope may be treated as additional work and quoted separately.Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. The client may be asked for a short testimonial quote.Performance Disclaimer
Websites are built using modern performance and SEO best practices. Specific performance metrics, search rankings, traffic results, or conversion improvements cannot be guaranteed.Liability
Allsite’s liability is limited to the total amount paid under this agreement.Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.