Phished BV
Proposal
Launch & AEO Readiness, Structured Data & Ongoing Support
Phished BV
Proposal
Launch & AEO Readiness, Structured Data & Ongoing Support
Phished BV
Proposal
Launch & AEO Readiness, Structured Data & Ongoing Support
Issued on
Valid until
Prepared For
Phished BV
138, Bondgenotenlaan
Leuven, 3000
Belgium
Prepared By
Allsite Studio
Grünberger Strasse 17
10243 Berlin
Germany
Overview
Phished is preparing to launch a new Framer website based on the current www.phished.io. The objective is to ensure the new site is technically ready for launch, performs well, is correctly structured for search engines and AI-driven search, and matches the existing website across content and functionality.
The review and implementation covers all five agreed language versions. The work will be handled directly by Allsite Studio, with me as the main point of contact. No work will be subcontracted without prior agreement.
The overall rate for additional or time-based work is €300/hour.
The engagement covers technical launch readiness, structured data, crawler and AEO/GEO readiness, support and handover, plus two additional Framer-specific workstreams: exact copy comparison with the current website and fixing content synchronization between responsive breakpoints.
Phished is preparing to launch a new Framer website based on the current www.phished.io. The objective is to ensure the new site is technically ready for launch, performs well, is correctly structured for search engines and AI-driven search, and matches the existing website across content and functionality.
The review and implementation covers all five agreed language versions. The work will be handled directly by Allsite Studio, with me as the main point of contact. No work will be subcontracted without prior agreement.
The overall rate for additional or time-based work is €300/hour.
The engagement covers technical launch readiness, structured data, crawler and AEO/GEO readiness, support and handover, plus two additional Framer-specific workstreams: exact copy comparison with the current website and fixing content synchronization between responsive breakpoints.
Working Approach
I will work directly in the existing Framer project and keep the implementation as Framer-native as possible, avoiding unnecessary custom infrastructure.
The process is:
Audit the production-ready Framer project across representative static and CMS pages.
Document issues and required changes before implementation.
Implement the agreed technical, SEO/AEO and structured-data improvements.
Validate across all five languages and Desktop, Laptop, Tablet and Phone.
Run final launch QA and provide handover documentation.
For structured data, JSON-LD will be generated from the actual page and CMS data wherever possible rather than manually maintaining schema per page. Implementation will follow relevant Schema.org standards and Google guidelines.
Crawler accessibility will be checked for Google and, subject to Phished's approval, AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended. This improves technical accessibility but cannot guarantee indexing, AI usage or citations.
I will work directly in the existing Framer project and keep the implementation as Framer-native as possible, avoiding unnecessary custom infrastructure.
The process is:
Audit the production-ready Framer project across representative static and CMS pages.
Document issues and required changes before implementation.
Implement the agreed technical, SEO/AEO and structured-data improvements.
Validate across all five languages and Desktop, Laptop, Tablet and Phone.
Run final launch QA and provide handover documentation.
For structured data, JSON-LD will be generated from the actual page and CMS data wherever possible rather than manually maintaining schema per page. Implementation will follow relevant Schema.org standards and Google guidelines.
Crawler accessibility will be checked for Google and, subject to Phished's approval, AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended. This improves technical accessibility but cannot guarantee indexing, AI usage or citations.
Scope
The engagement is split into five workstreams.
Part 1 — Technical and performance
Technical launch-readiness review and remediation of the Framer project, including:
Responsive and interaction QA
CMS and metadata validation
Titles and meta descriptions
Canonicals and hreflang
Heading structure and server-rendered content
Internal links and image alt text
Open Graph metadata
robots.txt and sitemap.xml
AI crawler accessibility
llms.txt
AEO/GEO content structure
Performance and Core Web Vitals
Functional parity with www.phished.io
Five-language validation
Final launch QA and handover
Part 2 — Structured data
Implementation and validation of Schema.org / JSON-LD, including where applicable:
Organization
WebSite
WebPage
BreadcrumbList
Product / Service
BlogPosting
Article / case-study markup
FAQPage
The implementation includes a CMS/schema field map and validation using Schema Markup Validator and Google tools where applicable.
Part 3 — Support
During the project, I will be the single point of contact.
Standard working hours are Monday–Friday, 09:00–18:00 CET/CEST.
Target response times:
Critical / launch blocking: within 2 working hours
High priority: within 4 working hours
Normal issues and questions: within 1 business day
After launch, support can work in two ways:
Monthly retainer: suitable if there is a predictable amount of ongoing work. The monthly allocation would be defined once the expected workload is clearer.
Estimate + time tracking: Phished sends a request, I provide an estimate, Phished approves it, and the actual implementation time is billed at €300/hour. This is likely the best initial model because it provides the strongest budget control.
Continued work can include new pages, redesigns, CMS changes, SEO/AEO improvements, integrations and technical development.
The handover will cover the Framer structure, CMS, metadata, localization, structured-data setup and publishing workflow so the Phished team can manage normal content updates independently.
Part 4 — Exact copy parity
The copy of the new Framer website will be manually compared against the existing www.phished.io website and differences corrected.
This includes headlines, body copy, buttons, labels, navigation, forms, FAQs, CMS content and other visible text.
Copy-parity work is included in the overall optimization budget. If additional copy work is requested beyond the agreed comparison and correction, it will be estimated separately and billed at €300/hour.
Part 5 — Breakpoint content synchronization
Phished has identified that text edits made on Desktop do not always propagate to secondary breakpoints.
The homepage will be reviewed and refactored so content is shared between breakpoints wherever technically possible, while layouts can remain breakpoint-specific.
For the homepage I estimate:
30 minutes / €150
Any additional pages or broader breakpoint synchronization work are excluded from this estimate and will be quoted separately if requested.
The engagement is split into five workstreams.
Part 1 — Technical and performance
Technical launch-readiness review and remediation of the Framer project, including:
Responsive and interaction QA
CMS and metadata validation
Titles and meta descriptions
Canonicals and hreflang
Heading structure and server-rendered content
Internal links and image alt text
Open Graph metadata
robots.txt and sitemap.xml
AI crawler accessibility
llms.txt
AEO/GEO content structure
Performance and Core Web Vitals
Functional parity with www.phished.io
Five-language validation
Final launch QA and handover
Part 2 — Structured data
Implementation and validation of Schema.org / JSON-LD, including where applicable:
Organization
WebSite
WebPage
BreadcrumbList
Product / Service
BlogPosting
Article / case-study markup
FAQPage
The implementation includes a CMS/schema field map and validation using Schema Markup Validator and Google tools where applicable.
Part 3 — Support
During the project, I will be the single point of contact.
Standard working hours are Monday–Friday, 09:00–18:00 CET/CEST.
Target response times:
Critical / launch blocking: within 2 working hours
High priority: within 4 working hours
Normal issues and questions: within 1 business day
After launch, support can work in two ways:
Monthly retainer: suitable if there is a predictable amount of ongoing work. The monthly allocation would be defined once the expected workload is clearer.
Estimate + time tracking: Phished sends a request, I provide an estimate, Phished approves it, and the actual implementation time is billed at €300/hour. This is likely the best initial model because it provides the strongest budget control.
Continued work can include new pages, redesigns, CMS changes, SEO/AEO improvements, integrations and technical development.
The handover will cover the Framer structure, CMS, metadata, localization, structured-data setup and publishing workflow so the Phished team can manage normal content updates independently.
Part 4 — Exact copy parity
The copy of the new Framer website will be manually compared against the existing www.phished.io website and differences corrected.
This includes headlines, body copy, buttons, labels, navigation, forms, FAQs, CMS content and other visible text.
Copy-parity work is included in the overall optimization budget. If additional copy work is requested beyond the agreed comparison and correction, it will be estimated separately and billed at €300/hour.
Part 5 — Breakpoint content synchronization
Phished has identified that text edits made on Desktop do not always propagate to secondary breakpoints.
The homepage will be reviewed and refactored so content is shared between breakpoints wherever technically possible, while layouts can remain breakpoint-specific.
For the homepage I estimate:
30 minutes / €150
Any additional pages or broader breakpoint synchronization work are excluded from this estimate and will be quoted separately if requested.
Scope Details
The complete optimization scope across Parts 1 and 2, including technical readiness, performance, SEO/AEO, structured data, copy parity and final validation across all five language versions, is estimated at:
32 hours / €9,600
The estimate assumes the current Framer architecture remains substantially as reviewed and that approved translations for all five languages are available.
The scope does not include rewriting or translating missing content, creating substantial new pages/features, major redesign work, or breakpoint synchronization beyond the homepage. If issues discovered during the audit require work outside the agreed scope, I will estimate these separately before implementation.
The complete optimization scope across Parts 1 and 2, including technical readiness, performance, SEO/AEO, structured data, copy parity and final validation across all five language versions, is estimated at:
32 hours / €9,600
The estimate assumes the current Framer architecture remains substantially as reviewed and that approved translations for all five languages are available.
The scope does not include rewriting or translating missing content, creating substantial new pages/features, major redesign work, or breakpoint synchronization beyond the homepage. If issues discovered during the audit require work outside the agreed scope, I will estimate these separately before implementation.
Timeline
The technical audit, implementation and structured-data work can partially run in parallel.
Estimated duration for the optimization scope:
Approx. 3–4 working days
The work will start as soon as confirmation and project access are provided.
Typical sequence:
Day 1: technical audit, CMS, localization and metadata
Days 1–2: technical remediation, crawler configuration and performance
Days 2–3: structured-data implementation, copy comparison and corrections
Days 3–4: five-language QA, final validation, launch checklist and handover
The homepage breakpoint synchronization work is estimated at an additional 30 minutes and can be completed alongside the final QA phase.
The technical audit, implementation and structured-data work can partially run in parallel.
Estimated duration for the optimization scope:
Approx. 3–4 working days
The work will start as soon as confirmation and project access are provided.
Typical sequence:
Day 1: technical audit, CMS, localization and metadata
Days 1–2: technical remediation, crawler configuration and performance
Days 2–3: structured-data implementation, copy comparison and corrections
Days 3–4: five-language QA, final validation, launch checklist and handover
The homepage breakpoint synchronization work is estimated at an additional 30 minutes and can be completed alongside the final QA phase.
Price
All estimates are based on an hourly rate of €300/hour.
Scope | Estimate | Price |
|---|---|---|
Parts 1 + 2 — Technical, performance, AEO/GEO, structured data, copy parity and launch optimization | 32h | €9,600 |
Part 3 — Project support | Included during agreed scope | Included |
Part 3 — Continued development after launch | As requested | €300/h or retainer |
Part 4 — Additional copy work outside agreed parity review | As requested | €300/h |
Part 5 — Homepage breakpoint synchronization | 30 minutes | €150 |
The €9,600 estimate covers the complete optimization scope across all five agreed language versions.
The homepage breakpoint synchronization is billed separately at €150, bringing the total estimated project price to €9,750.
Work outside this scope is not started automatically. I will first explain what is required, provide an estimate and wait for approval, giving Phished full control over additional spend.
All estimates are based on an hourly rate of €300/hour.
Scope | Estimate | Price |
|---|---|---|
Parts 1 + 2 — Technical, performance, AEO/GEO, structured data, copy parity and launch optimization | 32h | €9,600 |
Part 3 — Project support | Included during agreed scope | Included |
Part 3 — Continued development after launch | As requested | €300/h or retainer |
Part 4 — Additional copy work outside agreed parity review | As requested | €300/h |
Part 5 — Homepage breakpoint synchronization | 30 minutes | €150 |
The €9,600 estimate covers the complete optimization scope across all five agreed language versions.
The homepage breakpoint synchronization is billed separately at €150, bringing the total estimated project price to €9,750.
Work outside this scope is not started automatically. I will first explain what is required, provide an estimate and wait for approval, giving Phished full control over additional spend.
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Terms
Project Goal & AEO Target
The goal of the project is to achieve an AEO score of 100/100 for the published website using Framer’s internal AEO scoring tool. Allsite will implement and optimize the website against the criteria measured by this tool. The target applies to Framer’s scoring methodology at the time of delivery; changes to Framer’s scoring system after delivery are outside the project scope.
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.
Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of the final version. Invoices are due within 7 days. Work may pause if invoices remain unpaid.
Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email.
Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.
Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. The client may be asked for a short testimonial quote.
Liability
Allsite's liability is limited to the total amount paid under this agreement.
Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.
Project Goal & AEO Target
The goal of the project is to achieve an AEO score of 100/100 for the published website using Framer’s internal AEO scoring tool. Allsite will implement and optimize the website against the criteria measured by this tool. The target applies to Framer’s scoring methodology at the time of delivery; changes to Framer’s scoring system after delivery are outside the project scope.
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.
Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of the final version. Invoices are due within 7 days. Work may pause if invoices remain unpaid.
Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email.
Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.
Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. The client may be asked for a short testimonial quote.
Liability
Allsite's liability is limited to the total amount paid under this agreement.
Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.
Ben / Allsite is fast, creative, and detail-driven — a rare combination.
Alberto Rizzoli