Terra AI, Inc.
Proposal
Framer Design & Development
Website Design & Development Services
Terra AI, Inc.
Proposal
Framer Design & Development
Website Design & Development Services
Terra AI, Inc.
Proposal
Framer Design & Development
Website Design & Development Services
Issued on
Valid until
Prepared For
Terra AI, Inc.
812 Middlefield Rd
940631628 Redwood City
USA
Prepared By
Allsite Studio / Benjamin Libor
Grünberger Strasse 17
10243 Berlin
Germany
Overview
The goal of the project is to transform Terra AI’s capabilities, technology, and company culture into a premium, engaging Framer website that clearly communicates the depth of the company’s expertise.
Rather than simply refreshing the existing website, the new experience should present Terra AI as a leading deep-tech company—combining advanced technology, scientific research, and real-world applications across minerals, reservoirs, and related solutions.
The website should give potential customers a much stronger understanding of Terra AI’s capabilities, build confidence in the company’s technology, and create excitement among prospective talent. Terra AI’s research, publications, knowledge, and culture should become much more visible and compelling throughout the website.
Key goals include:
Translate Terra AI’s technology and capabilities into a memorable digital experience.
Clearly communicate the company’s solutions, products, research, and technical differentiation.
Create an intuitive user journey for customers, partners, candidates, and other stakeholders.
Position Terra AI as a credible, ambitious, and category-leading deep-tech company.
Build a scalable CMS foundation for publications, job listings, solution pages, and future growth.
Create a careers experience that excites prospective talent and communicates Terra AI’s culture, mission, and ways of working.
Deliver a website that feels interactive, premium, technically sophisticated, and distinctly different from a conventional corporate website.
The goal of the project is to transform Terra AI’s capabilities, technology, and company culture into a premium, engaging Framer website that clearly communicates the depth of the company’s expertise.
Rather than simply refreshing the existing website, the new experience should present Terra AI as a leading deep-tech company—combining advanced technology, scientific research, and real-world applications across minerals, reservoirs, and related solutions.
The website should give potential customers a much stronger understanding of Terra AI’s capabilities, build confidence in the company’s technology, and create excitement among prospective talent. Terra AI’s research, publications, knowledge, and culture should become much more visible and compelling throughout the website.
Key goals include:
Translate Terra AI’s technology and capabilities into a memorable digital experience.
Clearly communicate the company’s solutions, products, research, and technical differentiation.
Create an intuitive user journey for customers, partners, candidates, and other stakeholders.
Position Terra AI as a credible, ambitious, and category-leading deep-tech company.
Build a scalable CMS foundation for publications, job listings, solution pages, and future growth.
Create a careers experience that excites prospective talent and communicates Terra AI’s culture, mission, and ways of working.
Deliver a website that feels interactive, premium, technically sophisticated, and distinctly different from a conventional corporate website.
Scope
Allsite will support website strategy, information architecture, UI design, Framer development, CMS architecture, SEO & GEO foundations, integrations (e.g. HubSpot, Attio, Ashby, Google Analytics, Google Tag Manager, etc.), QA, and launch.
The website will be designed and implemented based on Terra AI’s existing brand, content, website, and any additional assets or documentation provided during the project. Existing copy will be reviewed, restructured, and rewritten where required to communicate the company’s positioning, capabilities, culture, and research more effectively.
Before implementation, we will review the existing Framer project. Based on our experience, we expect it may be more efficient to rebuild the project from scratch rather than continue working within the existing file, although this will be confirmed during the initial project review.
Development includes responsive implementation, a centralised design system, reusable components, CMS setup, performance-conscious development, SEO-ready structure, handover calls, and launch support.
Allsite will support website strategy, information architecture, UI design, Framer development, CMS architecture, SEO & GEO foundations, integrations (e.g. HubSpot, Attio, Ashby, Google Analytics, Google Tag Manager, etc.), QA, and launch.
The website will be designed and implemented based on Terra AI’s existing brand, content, website, and any additional assets or documentation provided during the project. Existing copy will be reviewed, restructured, and rewritten where required to communicate the company’s positioning, capabilities, culture, and research more effectively.
Before implementation, we will review the existing Framer project. Based on our experience, we expect it may be more efficient to rebuild the project from scratch rather than continue working within the existing file, although this will be confirmed during the initial project review.
Development includes responsive implementation, a centralised design system, reusable components, CMS setup, performance-conscious development, SEO-ready structure, handover calls, and launch support.
Sitemap
Page Type | Pages / Templates | Description |
|---|---|---|
Static Page | Home | Main entry point introducing Terra AI, its mission, technology, capabilities, solutions, research, company proof, and primary conversion paths. Designed to establish a strong deep-tech position and communicate the company’s technical expertise. |
Static Page | About | Presents Terra AI’s mission, story, team, culture, values, and long-term vision. Builds trust with customers while giving prospective talent a stronger impression of the company and its people. |
Static Page | Careers | Employer-branding page showcasing Terra AI’s culture, mission, team, working environment, benefits, and open positions. Includes a job list linking to detailed roles and applications hosted in Ashby, as well as a general application or talent-inquiry form. |
Static Page | Minerals | Solution page presenting Terra AI’s technology, capabilities, applications, and value within minerals. May serve as one comprehensive page or be expanded into multiple solution pages. |
Static Page | Reservoirs | Product or technology-focused page presenting Terra AI’s reservoir-related capabilities, underlying technology, applications, and technical differentiation. |
Static Page | Publications | Overview of Terra AI’s research, news, announcements, insights, company updates, and other knowledge-based content. Designed to demonstrate the company’s technical depth and research expertise. |
Static Page | Contact | Contact and inquiry page with a form currently powered by HubSpot. The implementation will account for a potential future migration to Attio. |
Static Page | Security | Overview of Terra AI’s approach to security, privacy, data handling, infrastructure, compliance, and customer trust. |
Static Page | 404 Page | Branded error page with helpful navigation back to key areas of the website. |
CMS Template Page | Solutions | Reusable CMS-driven template allowing Terra AI to create and manage additional industry, use-case, capability, or solution pages as the offering evolves. |
CMS Template Page | Publication Articles | CMS-driven detail pages for individual research articles, announcements, insights, news items, and company updates. Supports editorial content, imagery, authors, metadata, related content, and external resources. |
External Job Pages | Job Descriptions & Applications | Detailed job descriptions and application flows hosted in Ashby and linked from the Careers page. |
CMS Template Page | Legal | CMS-driven legal pages including Privacy Policy, Terms of Service, Cookie Policy, Imprint, and additional future legal or compliance content. |
Page Type | Pages / Templates | Description |
|---|---|---|
Static Page | Home | Main entry point introducing Terra AI, its mission, technology, capabilities, solutions, research, company proof, and primary conversion paths. Designed to establish a strong deep-tech position and communicate the company’s technical expertise. |
Static Page | About | Presents Terra AI’s mission, story, team, culture, values, and long-term vision. Builds trust with customers while giving prospective talent a stronger impression of the company and its people. |
Static Page | Careers | Employer-branding page showcasing Terra AI’s culture, mission, team, working environment, benefits, and open positions. Includes a job list linking to detailed roles and applications hosted in Ashby, as well as a general application or talent-inquiry form. |
Static Page | Minerals | Solution page presenting Terra AI’s technology, capabilities, applications, and value within minerals. May serve as one comprehensive page or be expanded into multiple solution pages. |
Static Page | Reservoirs | Product or technology-focused page presenting Terra AI’s reservoir-related capabilities, underlying technology, applications, and technical differentiation. |
Static Page | Publications | Overview of Terra AI’s research, news, announcements, insights, company updates, and other knowledge-based content. Designed to demonstrate the company’s technical depth and research expertise. |
Static Page | Contact | Contact and inquiry page with a form currently powered by HubSpot. The implementation will account for a potential future migration to Attio. |
Static Page | Security | Overview of Terra AI’s approach to security, privacy, data handling, infrastructure, compliance, and customer trust. |
Static Page | 404 Page | Branded error page with helpful navigation back to key areas of the website. |
CMS Template Page | Solutions | Reusable CMS-driven template allowing Terra AI to create and manage additional industry, use-case, capability, or solution pages as the offering evolves. |
CMS Template Page | Publication Articles | CMS-driven detail pages for individual research articles, announcements, insights, news items, and company updates. Supports editorial content, imagery, authors, metadata, related content, and external resources. |
External Job Pages | Job Descriptions & Applications | Detailed job descriptions and application flows hosted in Ashby and linked from the Careers page. |
CMS Template Page | Legal | CMS-driven legal pages including Privacy Policy, Terms of Service, Cookie Policy, Imprint, and additional future legal or compliance content. |
Design Direction
The visual direction should create a premium digital experience that positions Terra AI as an advanced, credible, and ambitious deep-tech company.
Rather than feeling like a conventional corporate or consulting website, the experience should communicate technical depth, scientific expertise, and the scale of Terra AI’s capabilities through thoughtful storytelling, motion, interaction, data visualisation, imagery, and pacing.
The design should balance technological sophistication with clarity and usability. Strong hierarchy, generous whitespace, considered typography, technical visual systems, product or research imagery, and subtle interactions should help visitors understand complex capabilities without making the experience feel overly dense.
The website should communicate confidence and maturity to prospective customers while still feeling innovative, ambitious, and exciting to researchers, engineers, and other prospective talent.
Every page should guide users naturally toward meaningful actions while remaining highly usable, scalable, and easy for the Terra AI team to manage.
The visual direction should create a premium digital experience that positions Terra AI as an advanced, credible, and ambitious deep-tech company.
Rather than feeling like a conventional corporate or consulting website, the experience should communicate technical depth, scientific expertise, and the scale of Terra AI’s capabilities through thoughtful storytelling, motion, interaction, data visualisation, imagery, and pacing.
The design should balance technological sophistication with clarity and usability. Strong hierarchy, generous whitespace, considered typography, technical visual systems, product or research imagery, and subtle interactions should help visitors understand complex capabilities without making the experience feel overly dense.
The website should communicate confidence and maturity to prospective customers while still feeling innovative, ambitious, and exciting to researchers, engineers, and other prospective talent.
Every page should guide users naturally toward meaningful actions while remaining highly usable, scalable, and easy for the Terra AI team to manage.
Timeline
Target timeline:
5 weeks from project kickoff to launch.
The timeline assumes timely client feedback, consolidated review rounds, and all required assets, content, and third-party access being provided before or during the agreed implementation phases.
Target timeline:
5 weeks from project kickoff to launch.
The timeline assumes timely client feedback, consolidated review rounds, and all required assets, content, and third-party access being provided before or during the agreed implementation phases.
Price
Project Investment: €20,000
Includes website strategy, information architecture, copy restructuring and rewriting, UX and UI design, Framer implementation, responsive development, CMS setup, homepage, About page, Careers page, Ashby job listing integration, HubSpot forms with consideration for a future Attio migration, Minerals page, Reservoirs page, scalable Solutions CMS templates, Publications overview and article detail templates, Contact page, Security page, Legal CMS templates, 404 page, QA, launch support, and CMS handover.
Assumptions: Existing branding assets, website content, research materials, company information, imagery, and required third-party account access will be provided by the client at or shortly after project kickoff.
The final sitemap and number of solution or product pages will be confirmed during the information architecture phase. The current scope assumes one Minerals page, one Reservoirs page, and a reusable CMS structure that can support additional solution pages.
Job listings and detailed job descriptions will be managed through Ashby, with the website presenting the available positions and linking users into the relevant Ashby application flows.
Careers and Contact forms will initially use HubSpot unless otherwise agreed. The website structure will be designed so that these forms can be migrated to Attio in the future, although the Attio migration itself is not included unless explicitly agreed within the project scope.
Existing copy will be rewritten and improved based on materials supplied by Terra AI. Extensive technical research, long-form scientific writing, or the creation of publications from scratch is not included unless separately agreed.
Project Investment: €20,000
Includes website strategy, information architecture, copy restructuring and rewriting, UX and UI design, Framer implementation, responsive development, CMS setup, homepage, About page, Careers page, Ashby job listing integration, HubSpot forms with consideration for a future Attio migration, Minerals page, Reservoirs page, scalable Solutions CMS templates, Publications overview and article detail templates, Contact page, Security page, Legal CMS templates, 404 page, QA, launch support, and CMS handover.
Assumptions: Existing branding assets, website content, research materials, company information, imagery, and required third-party account access will be provided by the client at or shortly after project kickoff.
The final sitemap and number of solution or product pages will be confirmed during the information architecture phase. The current scope assumes one Minerals page, one Reservoirs page, and a reusable CMS structure that can support additional solution pages.
Job listings and detailed job descriptions will be managed through Ashby, with the website presenting the available positions and linking users into the relevant Ashby application flows.
Careers and Contact forms will initially use HubSpot unless otherwise agreed. The website structure will be designed so that these forms can be migrated to Attio in the future, although the Attio migration itself is not included unless explicitly agreed within the project scope.
Existing copy will be rewritten and improved based on materials supplied by Terra AI. Extensive technical research, long-form scientific writing, or the creation of publications from scratch is not included unless separately agreed.
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Terms
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. After full payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of Version 3 (V3). Invoices are due within 7 days. Work may pause if invoices remain unpaid.Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email. Available calls include kickoff, optional briefing call, V1 presentation, V2 presentation, and final handover call. Additional calls or channels may be used where helpful.Client Responsibilities
The client provides required materials in time, including brand assets, final copy, access credentials, product information, customer proof content, legal texts, forms, tracking requirements, and other inputs needed for delivery. The client is responsible for the accuracy and compliance of all website content.Approvals
Key project phases require client approval, including design direction, V1 and V2 review, and final version (V3). If no response is received within 5 business days, the relevant phase may be considered approved so the project can continue moving forward.Content Structure & Copy Support
Allsite will support the website narrative, page structure, headline system, core copy direction, and SEO/GEO optimization across pages and content. Final content review, edits, and German translation will be handled by the encosa team, with Allsite assisting the process when needed.Scope Control
This proposal defines the agreed scope. Requests outside the agreed scope may be treated as additional work and quoted separately.Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.Third-Party Tools & Platforms
The website may rely on third-party services such as Framer, CRM platforms, analytics tools, hosting providers, and other integrations. Allsite is not responsible for outages, limitations, pricing changes, or technical issues caused by third-party services.Warranty & Post-Launch Support
One week of post-launch support is included for bug fixes related to implementation. New features, design changes, content updates, or additional requests are not included and may be quoted separately.Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. A subtle footer credit such as “Website by Allsite” may be included. If this is not desired by the client, Allsite asks to be mentioned as creator on the imprint page instead. The client may be asked for a short testimonial quote.Performance Disclaimer
Websites are built using modern performance and SEO best practices. Specific performance metrics, search rankings, traffic results, or conversion improvements cannot be guaranteed.Liability
Allsite’s liability is limited to the total amount paid under this agreement.Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.
IP & Usage Rights
All intellectual property created during the project remains property of Allsite Studio until full payment has been received. After full payment, the client receives a perpetual non-exclusive license to use the delivered website and assets. Allsite may reuse general methods, frameworks, and components. Usage rights transfer only after full payment.Payment
Fixed-price payments are structured as follows: 50% at kickoff and 50% upon delivery of Version 3 (V3). Invoices are due within 7 days. Work may pause if invoices remain unpaid.Feedback & Communication
Feedback is most helpful when it is structured and consolidated. The preferred method is comments directly in Framer, as this keeps context attached to the relevant section. Ideally, the client submits one review per version and confirms when the review is complete. Communication is primarily asynchronous via Framer comments or email. Available calls include kickoff, optional briefing call, V1 presentation, V2 presentation, and final handover call. Additional calls or channels may be used where helpful.Client Responsibilities
The client provides required materials in time, including brand assets, final copy, access credentials, product information, customer proof content, legal texts, forms, tracking requirements, and other inputs needed for delivery. The client is responsible for the accuracy and compliance of all website content.Approvals
Key project phases require client approval, including design direction, V1 and V2 review, and final version (V3). If no response is received within 5 business days, the relevant phase may be considered approved so the project can continue moving forward.Content Structure & Copy Support
Allsite will support the website narrative, page structure, headline system, core copy direction, and SEO/GEO optimization across pages and content. Final content review, edits, and German translation will be handled by the encosa team, with Allsite assisting the process when needed.Scope Control
This proposal defines the agreed scope. Requests outside the agreed scope may be treated as additional work and quoted separately.Timeline Dependencies
Timelines assume timely feedback, consolidated review rounds, and delivery of required materials by the client. Delays on the client side may shift delivery dates.Third-Party Tools & Platforms
The website may rely on third-party services such as Framer, CRM platforms, analytics tools, hosting providers, and other integrations. Allsite is not responsible for outages, limitations, pricing changes, or technical issues caused by third-party services.Warranty & Post-Launch Support
One week of post-launch support is included for bug fixes related to implementation. New features, design changes, content updates, or additional requests are not included and may be quoted separately.Portfolio & Attribution
Allsite may showcase the project for portfolio or marketing purposes. A subtle footer credit such as “Website by Allsite” may be included. If this is not desired by the client, Allsite asks to be mentioned as creator on the imprint page instead. The client may be asked for a short testimonial quote.Performance Disclaimer
Websites are built using modern performance and SEO best practices. Specific performance metrics, search rankings, traffic results, or conversion improvements cannot be guaranteed.Liability
Allsite’s liability is limited to the total amount paid under this agreement.Proposal Validity
This proposal is valid until the date listed above. After that date, scope, pricing, or timelines may be revised.
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