Handly
Case Study
Website redesign for platform helping tradespeople launch and run service businesses.
About our client
Company
Handly
Website
Pitch
Provides a platform that helps skilled tradespeople launch and operate service businesses with software, customer acquisition, and operational support.
Market
Service Business Enablement
Industry
SMB Operations Software
Founded
2021
HQ
Berlin
Funding
$4M
Investors
About the project
Description
Website redesign for platform helping tradespeople launch and run service businesses.
Services delivered
Timeline
6 weeks
Deliverables
POC
Bastian Meyer
CEO
Handly
Testimonial
Working with Ben and the Allsite team was excellent. They refined our logo, built a modern website, and created animated feature bentos that showcase our services clearly. The site speaks directly to roofers and trade businesses, is fast, and easy to use. The process was smooth, creative, and always on time. We’d gladly work with them again.
Bastian Meyer
CEO
Handly
Read case study
Helping Tradespeople Launch and Scale Service Businesses
Client Overview
Handly is a platform designed to help skilled tradespeople launch and run service businesses. It provides tools for customer acquisition, scheduling, invoicing, and operational management.
The Challenge
Handly needed a clear digital narrative that explained its business-in-a-box model while appealing to a practical audience of trades professionals.
Our Approach
We designed a modern website that explains how entrepreneurs can start and grow service businesses using Handly’s platform. Clear onboarding journeys and modular content sections help communicate value quickly.
The Outcome
Handly now has a strong digital platform that clearly communicates its mission of enabling tradespeople to build independent businesses.
Selected Designs
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How we get started
Intro call
You reach out. We schedule a first call to understand your product, goals, constraints, and success criteria.
Proposal
Within 24 hours after the call, you receive a clear proposal with scope, timeline, and a fixed price - no surprises.
Kickoff
Once approved, you schedule the kickoff call. We align on creative direction, brand context, structure, tooling, timelines, and decision flow.
Design proposal
Seven days after kickoff, you receive a fully designed homepage showing navigation, key sections, layout, and how your brand translates to the web.
V1 (Complete Site)
Within the agreed timeline (≈ three weeks after the design proposal), we deliver V1: the complete website across all scoped pages.
Feedback & iteration
You review. We iterate based on consolidated feedback and refine everything into V2.
Launch
Once approved, we ship. Clean, fast, production-ready.
Our production process at a glance
1
Navigation, layouts, CMS, and flows
Lay the foundation for your site with navigation, layouts, CMS structure, and conversion flows that make sense from day one.
Navigation
Pages
Templates
Conversion Flow
Layouts
CMS Collections
CMS Pages
Custom Code
2
Visual direction, UI components, and polish
Bring your brand to life with fonts, visuals, animations, and a cohesive design system that feels premium and consistent.
Fonts
Icons
Styles
Visuals
Mockups
Logos
Animations
Interactions
Design System
Vectors
Components
Transitions
3
Copy, assets, and CMS population
Organize, write, and optimize every piece of content - from CMS pages to SEO - so your message lands and converts.
CMS Collections
CMS Pages
Copy
Images
Social
SEO
Translate
4
Reviews, refinements, and user feedback
Bring your brand to life with fonts, visuals, animations, and a cohesive design system that feels premium and consistent.
Comments
Ideas & Changes
Bug Fixes
Analytics
CRM Connect
Connect Forms
Roles & Permissions
5
Final QA, optimizations, and go-live
Go live with confidence and keep growing through analytics, A/B testing, SEO optimization, and scalable integrations.
Plugins
Funnel
A/B Testing
Domain & Hosting
Privacy Setting
Redirects
Analytics
Optimise SEO