Handly Case Study
Tools for Tradespeople
A platform helping skilled tradespeople launch and run service businesses with software and support.
€3.75M
seed round raised
Company funding round (Seed, February 2025, led by 20VC and Stride VC), not an Allsite result. Source: https://tech.eu/2025/02/18/handly-raises-3-75m-to-turn-tradespeople-into-entrepreneurs/.
What does Handly do?
Provides a platform that helps skilled tradespeople launch and operate service businesses with software, customer acquisition, and operational support.
- Sector
- Enterprise Software
- Category
- Trades Business Software
- Use Case
- Roofing business setup and operations
- Investors & Stage
- Stride VC, 20VC, Base10 Partners, The Delta, Angel Invest, Foreword, N & V Capital, JC Glancy, Ershad Jamil
$3.75M Seed
- Founded & HQ
- 2021 / Berlin
The project
- 01
The challenge
Handly gives skilled tradespeople, starting with roofers, the software and support to launch and run their own service business. Its website had to speak directly to those trade businesses and explain a broad platform in simple terms.
- 02
What we did
We designed and built the website in Framer: a modular design system, page templates, animated feature sections that show each part of the platform, CMS collections and a CRM-connected form, with a refined logo and brand styling.
- 03
The outcome
A fast, easy-to-use website that speaks directly to roofers and trade businesses and that the Handly team can extend itself. Handly raised a €3.75M seed round, led by 20VC and Stride VC.
Project Highlights
Framer design and development for a platform helping tradespeople launch and run service businesses.
Testimonial from Bastian Meyer
Working with Ben and the Allsite team was excellent.
Working with Ben and the Allsite team was excellent. They refined our logo, built a modern website, and created animated feature bentos that showcase our services clearly. The site speaks directly to roofers and trade businesses, is fast, and easy to use. The process was smooth, creative, and always on time. We’d gladly work with them again.
Bastian Meyer LinkedIn
CEO
Case Description
Helping Tradespeople Launch and Scale Service Businesses
Handly helps skilled tradespeople launch and run their own service businesses, with software, customer acquisition and operational support in one platform. Its first audience is roofing businesses. The website had to speak their language and make a broad platform easy to understand.
We designed and developed the website in Framer. A modular design system and page templates keep the site consistent as it grows, and animated feature sections show each part of the platform clearly. We refined the logo and brand styling, set up CMS collections for the team’s content and connected the forms to the CRM.
The new website is fast, easy to use and speaks directly to roofers and trade businesses. The Handly team can add pages and content without a developer. In February 2025 Handly raised a €3.75M seed round, led by 20VC and Stride VC.
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