Research

The Research behind what we're building

The website is no longer a project

It is part of how companies grow.

Ownership

Most companies don't have a single person who owns the website.

Ownership

Most companies don't have a single person who owns the website.

Agencies

Most agencies deliver a website and disappear.

Agencies

Most agencies deliver a website and disappear.

AI Builders

AI-generated sites are easy to ship and hard to own.

AI Builders

AI-generated sites are easy to ship and hard to own.

Org Drag

When nobody owns the website, everybody slows it down.

Org Drag

When nobody owns the website, everybody slows it down.

Differentiation

Product alone stops being the moat. How clearly you communicate becomes the advantage.

Differentiation

Product alone stops being the moat. How clearly you communicate becomes the advantage.

Taste

The tools to look good have never been cheaper. Looking distinct has never been harder.

Taste

The tools to look good have never been cheaper. Looking distinct has never been harder.

Scale > Beauty

A system that holds at scale beats a design that wins awards.

Scale > Beauty

A system that holds at scale beats a design that wins awards.

Priority Gap

You know brand matters. You just don't have anyone whose job it is.

Priority Gap

You know brand matters. You just don't have anyone whose job it is.

Clarity

You might have a clarity, not a marketing problem - and you're spending to scale the confusion.

Clarity

You might have a clarity, not a marketing problem - and you're spending to scale the confusion.

Most websites fail after launch.

The data explains why.

Conversion

71%

71% of teams say conversion is their top KPI. Almost none can act on it.

Priority Gap

76%

76% of founders call brand a top priority. Fewer than 1 in 4 have someone leading it.

Agency Churn

61%

61% of companies replaced their agency in year one. Not bad work — wrong stage.

Velocity

18 months

Most companies rethink their positioning 18 months too late.

Maintenance Trap

53%

53% of website work is edits, not improvements.

Execution Gap

2 weeks

AI writes copy in seconds. Getting it live still takes two weeks.

1

State of Sites '26 Report (Framer, March 2026).

The Allsite Score

Get your AEO score and learn where you can im prove to reach 100%

Get your AEO score and learn where you can im prove to reach 100%

Questions answered

FAQ

What kind of companies do you work with?

What does a typical project look like?

We’ve had bad experiences with agencies before. What’s different?

Why Framer over other platforms?

Can you migrate our existing website to Framer?

Will our team be able to manage the website afterwards?

How do we get started?

How does pricing work?

How can I calculate the cost of my website build?

Can you take care of SEO and AEO?

Can you help with positioning, copy and brand as well as the build?

How long does a website project take?