Identifier
#sunlight
Proposal for Website Redesign
For
DATA Communications Management Corp.
Issued
Oct 10, 2025
Valid until
Oct 17, 2025
From
Benjamin Libor
Allsite
Gruenberger Strasse 17
10243 Berlin
Germany
Quote To
Pierce Kellam & Noel Calalang
DATA Communications Management Corp.
60 Adelaide St East Floor 10
Toronto, Ontario M5C 3E4
Canada
About Company & Website Redesign
Data Communications Management Corp. (DataCM) is one of Canada’s leading tech-enabled providers of print and digital communications solutions, serving over 2,500 clients — including many of the nation’s largest corporations and public agencies. The company’s platforms and services simplify complex marketing, communications, and operations workflows across sectors such as finance, healthcare, retail, and energy.
While DataCM’s offering has evolved rapidly into a modern, AI-powered communications and asset management ecosystem, its current website no longer reflects the scale, clarity, or innovation of the business. The content structure has grown organically over time, resulting in an inconsistent information hierarchy and visual fragmentation.
The goal of this project is to rethink and rebuild DataCM.com into a streamlined, modern, and high-impact platform that clearly communicates the company’s leadership position and unified service offering. The redesign will reduce the existing complexity — consolidating a wide range of content into five focused, high-value pages supported by a few secondary layouts (Contact, Legal, 404, etc.).
The project will include a complete re-architecture of the website’s content and navigation, creation of a new visual and component system, and a refreshed AI-enhanced imagery style developed collaboratively with the DataCM team.
Design direction will balance professionalism and visual sophistication — drawing inspiration from references such as Trifecta, OpenAI, and AlterEgo, while finding a unique middle ground between minimal clarity and engaging expression.
At its core, the new site will:
Present a coherent brand narrative across all touchpoints
Highlight DataCM’s transformation from print to digital and AI-driven services
Enable multilingual presentation (English and French at launch)
Support SEO, GEO, and analytics integrations for long-term scalability
Project Objectives
Restructure site architecture to reduce complexity and focus user attention on key content.
Redesign all major pages with a clear, high-impact, and distinct brand expression.
Elevate visuals through bespoke AI-generated imagery (no stock assets).
Build for scale with SEO-ready, multi-language support (initially two languages).
Integrate forms and analytics through HubSpot, Google Analytics, and optional SEMrush integration.
Scope of Work
Information Architecture
Content audit and restructuring into five main page templates.
Simplified site map and content hierarchy with clear narrative flow.
Website Design
Full visual redesign in Figma and Framer.
Five core page layouts (e.g., Home, Product, Solutions, Resources, Company).
Additional pages: Contact, Legal, 404, and optional collection templates for case studies and blog posts.
Collaboration with DataCM for content and imagery.
Responsive design for desktop, tablet, and mobile.
Visual System
Refined typography and color palette (no stock fonts).
Updated imagery system via AI-based generation (Midjourney or comparable).
Consistent components, icons, and layout grids across all pages.
Integrations
HubSpot forms connection.
Analytics and tracking via HubSpot, Google Analytics, and optional SEMrush.
SEO and GEO optimization setup for multilingual performance.
Project Timeline & Process
Phase 1 — Kickoff & Strategy (Days 1–3)
Sparring session with Noel and team to review benchmarks, design examples, and structural priorities.
Define sitemap, language setup, and visual direction.
Phase 2 — IA & Design Direction (Days 4–10)
Restructure content and produce initial layout sketches and visual styleboards.
Establish design tokens (typography, color, spacing).
Phase 3 — Page Design (Days 11–20)
Design of five key page layouts and secondary pages.
Collaborate on AI-generated visuals.
Deliver first complete design pass for feedback.
Phase 4 — Refinement & Delivery (Days 21–28)
Iterate and finalize all pages.
Prepare Framer setup and handover.
Connect HubSpot forms and analytics.
Stack & Tools Used
Site Build: Framer
Visual Generation: Midjourney / comparable AI image tools
Analytics: Google Analytics, HubSpot, optional SEMrush
Icons: Phosphor Icons
Text & Placeholder Content: ChatGPT
Scope of Work & Fees
Total Project Fee: €18,000 (50% upfront, 50% upon delivery)
Timeline: Approximately 4–5 weeks, distributed across ~2 design days per week
Start Date Options:
• Kickoff between October 14–17, or
• Start from October 27, 2025Includes: Full redesign and restructuring, five core page layouts + secondary pages, visual system rebuild, AI-based imagery creation, responsive design, integrations, and handover
Proposal Validity: Valid for 7 days from issue date (until October 17, 2025)
Deliverables, Responsibilities & Support
Deliverables
Fully redesigned website (Framer build)
Design system and component library
Modular CMS for resources & case studies
On-brand animations and interactive components
Responsive, performance-optimized build
Allsite Design Studio Responsibilities
Design and development in Framer
Animation and interaction design
CMS integration for resources and case studies
Secure deployment and QA testing
Client Responsibilities
Provide timely access to third-party tools and accounts (HubSpot, Zapier, tracking providers, etc.)
Supply brand assets
Provide feedback and approvals within agreed timelines
Manage domain and hosting setup
Support
Two weeks of post-launch support for bug fixes and go-live stability
Ongoing support for new features or iterations available at €200/hour, ensuring long-term flexibility beyond the initial scope
Terms & Conditions
Payment
50% upon kickoff; 50% upon final delivery and handover.
Delivery & Handover
Includes a tutorial session to ensure the DataCM team can independently maintain and update the site.
Revisions
One major revision after Version 1, and one layout/content revision after final content insertion.
Additional rounds or major scope changes will be billed separately.
Feedback
Feedback must be consolidated and submitted via Framer comments, Figma comments, or Loom videos for clarity and efficiency.
Warranty & Liability
Allsite delivers according to agreed scope and best practices.
Not liable for third-party outages, hosting/domain issues, or delays caused by missing assets or late input.
Warranty covers bug fixes within two weeks of launch; subsequent changes are billed at the standard hourly rate.
Next Steps
If approved, I can start immediately. Upon confirmation, I’ll issue the project agreement and kickoff preparations.
Questions
Contact
Let's have a chat.
Example work in the AI space
Allsite
We partner with high-growth scaleups to improve their websites— choosing depth, creativity, and impact over hype and noise.
We’ve helped build 60+ brands, 50+ sites, and 20+ apps — always with care, clarity, and craft. If you're planning ahead or just curious, we're happy to connect — no pressure, no sales pitch.
Contact & Collaborate
Head Office
Grünberger Strasse 17
10243 Berlin
Germany