Marble Imaging GmbH
Proposal
Redesign & Migration of Marble Imaging website in Framer
Redesign and Framer migration of the Marble Imaging website, rebuilt around the new brand guide and a satellite-intelligence visual direction.
Marble Imaging GmbH
Proposal
Redesign & Migration of Marble Imaging website in Framer
Redesign and Framer migration of the Marble Imaging website, rebuilt around the new brand guide and a satellite-intelligence visual direction.
Marble Imaging GmbH
Proposal
Redesign & Migration of Marble Imaging website in Framer
Redesign and Framer migration of the Marble Imaging website, rebuilt around the new brand guide and a satellite-intelligence visual direction.
Issued on
Valid until
Prepared For
Marble Imaging GmbH
Alexander Epp
Konsul-Smidt-Str 8h
28217 Bremen
Germany
Prepared By
Allsite Studio
Grünberger Strasse 17
10243 Berlin
Germany
Briefing
Alex shared brand guide / new CI which should be used as a baseline for the new website design.
Alex shared brand guide / new CI which should be used as a baseline for the new website design.
Overview
We will redesign and migrate the Marble Imaging website into Framer, rebuilding it around the new brand guide Alex shared as the baseline for the redesign. The goal is a site that presents Marble Imaging clearly as a next-generation Earth-observation company — precise, technical, and credible to enterprise, government, and research buyers evaluating satellite imaging providers.
The site will be structured around the tasks these buyers need to complete: understanding the technology, evaluating the four core services, reviewing security and compliance, browsing customer stories and use cases across industries, following company news, and reaching the sales team.
The project is scoped across two launches. Launch 1 rebuilds the core pages and content already present on the current site — Home, Technology, Services, and News — as the foundation of the new site. Launch 2 extends the site with the additional pages recommended during our call or requested by Alex, including Security, Customers, Industries / Solutions, Careers, Shop / Products, Legal, and a dedicated Contact Sales page, plus the CMS collections that support them.
A key part of the project is a flexible CMS structure across Services, Customers, Industries / Solutions, News, Team, Jobs, AEO Links, Shop / Products, and Legal. Instead of static pages, content will be built around reusable collections and templates so the Marble Imaging team can add and manage services, customer stories, industries, and articles directly, without agency dependency.
The build follows classic SEO best practice throughout and is structured to also perform well in AI answer engines — clean semantic hierarchy, structured data, and machine-readable content — so the new site earns visibility both in traditional search and with tools like ChatGPT, Gemini, and Perplexity.
We will redesign and migrate the Marble Imaging website into Framer, rebuilding it around the new brand guide Alex shared as the baseline for the redesign. The goal is a site that presents Marble Imaging clearly as a next-generation Earth-observation company — precise, technical, and credible to enterprise, government, and research buyers evaluating satellite imaging providers.
The site will be structured around the tasks these buyers need to complete: understanding the technology, evaluating the four core services, reviewing security and compliance, browsing customer stories and use cases across industries, following company news, and reaching the sales team.
The project is scoped across two launches. Launch 1 rebuilds the core pages and content already present on the current site — Home, Technology, Services, and News — as the foundation of the new site. Launch 2 extends the site with the additional pages recommended during our call or requested by Alex, including Security, Customers, Industries / Solutions, Careers, Shop / Products, Legal, and a dedicated Contact Sales page, plus the CMS collections that support them.
A key part of the project is a flexible CMS structure across Services, Customers, Industries / Solutions, News, Team, Jobs, AEO Links, Shop / Products, and Legal. Instead of static pages, content will be built around reusable collections and templates so the Marble Imaging team can add and manage services, customer stories, industries, and articles directly, without agency dependency.
The build follows classic SEO best practice throughout and is structured to also perform well in AI answer engines — clean semantic hierarchy, structured data, and machine-readable content — so the new site earns visibility both in traditional search and with tools like ChatGPT, Gemini, and Perplexity.
Working Approach
A short note on how we work, because it affects what you get:
Senior-only delivery. Ben Libor works on this project directly — design and build. No junior developers, no handoff to a delivery team. What you see in the pitch is what you get in production.
Briefing flexibility. We are happy to take detailed briefings, and equally happy to run independently and propose the sections that should exist. We will use the brand guide Alex shared as the baseline, and are glad to work from further Figma files, bullet points, or written direction as they become available.
Full ownership of the stack. Pages, design, CMS, forms, SEO and AEO, meta titles and descriptions, OG images, favicon and app icons, sitemap, robots, redirects, 404, analytics and tracking, cookie/consent handling, performance, accessibility, domain and hosting setup. Everything a site at this level needs in the Framer world, handled by us.
Long-term partnership. We are not looking for a one-off build. This project is our case for being your website partner going forward — new pages, new launches, ongoing iteration. Building the best possible site for Marble Imaging is also the best possible marketing for us, which means our incentives are aligned with yours by design.
A short note on how we work, because it affects what you get:
Senior-only delivery. Ben Libor works on this project directly — design and build. No junior developers, no handoff to a delivery team. What you see in the pitch is what you get in production.
Briefing flexibility. We are happy to take detailed briefings, and equally happy to run independently and propose the sections that should exist. We will use the brand guide Alex shared as the baseline, and are glad to work from further Figma files, bullet points, or written direction as they become available.
Full ownership of the stack. Pages, design, CMS, forms, SEO and AEO, meta titles and descriptions, OG images, favicon and app icons, sitemap, robots, redirects, 404, analytics and tracking, cookie/consent handling, performance, accessibility, domain and hosting setup. Everything a site at this level needs in the Framer world, handled by us.
Long-term partnership. We are not looking for a one-off build. This project is our case for being your website partner going forward — new pages, new launches, ongoing iteration. Building the best possible site for Marble Imaging is also the best possible marketing for us, which means our incentives are aligned with yours by design.
Scope
The project includes design exploration, website design, visual system, and full Framer build of the Marble Imaging website across both launches.
Launch 1 — Light Launch
Refinement of the information architecture and primary user journeys
Application of the new brand guide to the website’s visual system
Redesign and Framer build of Home, Technology, Services (overview and detail), and News / Blog
Front-end implementation in Framer
CMS setup for Services and News
Responsive implementation for desktop, tablet, and mobile
Migration of existing content into the new structure
Rebuild of existing URL structures and redirect mapping to preserve SEO value
Technical SEO and AEO setup: metadata, structured data, sitemap configuration
Launch 2 — Final Launch
Redesign and Framer build of Security, Customers, Industries / Solutions, About, Careers, Shop / Products, Legal, and Contact Sales
CMS setup for Customers, Industries / Solutions, Team, Jobs, AEO Links, Shop / Products, and Legal
Design and build of reusable components such as customer story cards, industry/solution cards, job cards, product cards, and filtered lists
Email-to-order flow for the Shop / Products section
CRM-connected form for Contact Sales
QA, launch preparation, and handover so the internal team can manage future updates
Assumptions and boundaries
The scope assumes the new brand guide remains the baseline visual direction for the project; further art direction will be refined together with Alex during the design phase.
Copy. We provide initial copy for all pages as part of the fee. We do not iterate copy. Content and copy edits are a client-side activity, and we support the process where useful rather than owning it.
Imagery. The scope assumes Marble Imaging can provide satellite, product, and facility imagery for use across the site. Custom photography or imagery production is not included unless agreed separately.
If more advanced functionality is required — custom application functionality, complex filtering beyond Framer’s native capabilities, advanced CRM automation, custom backend integrations, or substantial new page types introduced after scope approval — this would be reviewed separately and may affect scope, timeline, or budget.
The project includes design exploration, website design, visual system, and full Framer build of the Marble Imaging website across both launches.
Launch 1 — Light Launch
Refinement of the information architecture and primary user journeys
Application of the new brand guide to the website’s visual system
Redesign and Framer build of Home, Technology, Services (overview and detail), and News / Blog
Front-end implementation in Framer
CMS setup for Services and News
Responsive implementation for desktop, tablet, and mobile
Migration of existing content into the new structure
Rebuild of existing URL structures and redirect mapping to preserve SEO value
Technical SEO and AEO setup: metadata, structured data, sitemap configuration
Launch 2 — Final Launch
Redesign and Framer build of Security, Customers, Industries / Solutions, About, Careers, Shop / Products, Legal, and Contact Sales
CMS setup for Customers, Industries / Solutions, Team, Jobs, AEO Links, Shop / Products, and Legal
Design and build of reusable components such as customer story cards, industry/solution cards, job cards, product cards, and filtered lists
Email-to-order flow for the Shop / Products section
CRM-connected form for Contact Sales
QA, launch preparation, and handover so the internal team can manage future updates
Assumptions and boundaries
The scope assumes the new brand guide remains the baseline visual direction for the project; further art direction will be refined together with Alex during the design phase.
Copy. We provide initial copy for all pages as part of the fee. We do not iterate copy. Content and copy edits are a client-side activity, and we support the process where useful rather than owning it.
Imagery. The scope assumes Marble Imaging can provide satellite, product, and facility imagery for use across the site. Custom photography or imagery production is not included unless agreed separately.
If more advanced functionality is required — custom application functionality, complex filtering beyond Framer’s native capabilities, advanced CRM automation, custom backend integrations, or substantial new page types introduced after scope approval — this would be reviewed separately and may affect scope, timeline, or budget.
Sitemap
Pages
Home
Technology
Services — overview of all four services
Service Detail
Security — recommended addition; a key page for enterprise buyers and CIO stakeholders
Customers — overview of customer stories and proof points
Customer Story Detail
Industries / Solutions — overview of the core industries and use cases you serve
Industry / Solution Detail
News / Blog — with search, filters, and featured articles
Article Detail
About — company, team, mission, and information relevant to investors, journalists, and customers
Careers — employer-focused overview for prospective talent
Job Detail pages for each job / job description
Shop / Products
Product Detail pages for each product with a email-to-order flow
Legal
Imprint
Terms
GEP
Privacy Policy
Cookie Policy
Contact Sales — dedicated conversion page with CRM-connected form
CMS Collections
Services
Customers
Industries / Solutions
News
Team
Jobs
AEO Links
Shop / Products
Legal
Pages
Home
Technology
Services — overview of all four services
Service Detail
Security — recommended addition; a key page for enterprise buyers and CIO stakeholders
Customers — overview of customer stories and proof points
Customer Story Detail
Industries / Solutions — overview of the core industries and use cases you serve
Industry / Solution Detail
News / Blog — with search, filters, and featured articles
Article Detail
About — company, team, mission, and information relevant to investors, journalists, and customers
Careers — employer-focused overview for prospective talent
Job Detail pages for each job / job description
Shop / Products
Product Detail pages for each product with a email-to-order flow
Legal
Imprint
Terms
GEP
Privacy Policy
Cookie Policy
Contact Sales — dedicated conversion page with CRM-connected form
CMS Collections
Services
Customers
Industries / Solutions
News
Team
Jobs
AEO Links
Shop / Products
Legal
Design Direction
The new direction keeps the cinematic, high-contrast structure of the reference site, but shifts it from military-industrial to a more refined Earth-intelligence aesthetic. Large full-bleed satellite, landscape and infrastructure imagery remains central, with dark Space Blue backgrounds replacing pure black and soft atmospheric gradients introducing Sky Blue, Light Blue, Solar Red and Sunset Orange as controlled accents.
Typography becomes lighter and more technical. Geist Light carries the large editorial headlines, while Geist Mono Light is used for labels, metadata, navigation and data-driven details. The result feels precise, scientific and sophisticated rather than aggressive, with generous spacing, thin rules and a strong sense of order.
Layouts stay bold and modular: oversized imagery, split-screen editorial sections, large cards and structured grids. However, the graphic language is now inspired by satellite sensing and geospatial systems—fine-line icons, targeting corners, signal patterns, pixel structures and subtle data overlays can appear throughout the interface without becoming decorative noise.
Overall, the site should feel like a premium European space and intelligence platform: cinematic and immersive at first glance, but highly precise and analytical underneath. The visual tension comes from combining deep orbital tones and technical structure with warmer multispectral gradients and real-world Earth imagery.
The new direction keeps the cinematic, high-contrast structure of the reference site, but shifts it from military-industrial to a more refined Earth-intelligence aesthetic. Large full-bleed satellite, landscape and infrastructure imagery remains central, with dark Space Blue backgrounds replacing pure black and soft atmospheric gradients introducing Sky Blue, Light Blue, Solar Red and Sunset Orange as controlled accents.
Typography becomes lighter and more technical. Geist Light carries the large editorial headlines, while Geist Mono Light is used for labels, metadata, navigation and data-driven details. The result feels precise, scientific and sophisticated rather than aggressive, with generous spacing, thin rules and a strong sense of order.
Layouts stay bold and modular: oversized imagery, split-screen editorial sections, large cards and structured grids. However, the graphic language is now inspired by satellite sensing and geospatial systems—fine-line icons, targeting corners, signal patterns, pixel structures and subtle data overlays can appear throughout the interface without becoming decorative noise.
Overall, the site should feel like a premium European space and intelligence platform: cinematic and immersive at first glance, but highly precise and analytical underneath. The visual tension comes from combining deep orbital tones and technical structure with warmer multispectral gradients and real-world Earth imagery.
Timeline
Launch 1 — Light Launch: 3 weeks
Launch 2 — Final Launch: 2 weeks
Total project timeline: approximately 5 weeks
Launch 2 can begin immediately after Launch 1, allowing the core site to go live first while the remaining pages and content are completed in the following phase.
Launch 1 — Light Launch: 3 weeks
Launch 2 — Final Launch: 2 weeks
Total project timeline: approximately 5 weeks
Launch 2 can begin immediately after Launch 1, allowing the core site to go live first while the remaining pages and content are completed in the following phase.
Price
Launch 1 — Light Launch
€15,000
The Light Launch covers the core pages and content currently provided by the existing website, redesigned and rebuilt as the foundation of the new site.
Home
Technology
Services — overview of all four services
Service Detail
News / Blog
Article Detail
About
Careers
Job Detail
Legal
Imprint
Terms
GEP
Privacy Policy
Cookie Policy
Contact Sales — CRM-connected form
CMS Collections
Services
News
Team
Jobs
Legal
Launch 2 — Final Launch
€10,000
The Final Launch expands the website with additional pages and content that are not currently part of the existing site, but were either requested by Alex during our call or are recommended as part of the new website structure.
Security
Customers
Customer Story Detail
Industries / Solutions
Industry / Solution Detail
Shop / Products
Product Detail
CMS Collections
Customers
Industries / Solutions
AEO Links
Shop / Products
Launch 1 — Light Launch
€15,000
The Light Launch covers the core pages and content currently provided by the existing website, redesigned and rebuilt as the foundation of the new site.
Home
Technology
Services — overview of all four services
Service Detail
News / Blog
Article Detail
About
Careers
Job Detail
Legal
Imprint
Terms
GEP
Privacy Policy
Cookie Policy
Contact Sales — CRM-connected form
CMS Collections
Services
News
Team
Jobs
Legal
Launch 2 — Final Launch
€10,000
The Final Launch expands the website with additional pages and content that are not currently part of the existing site, but were either requested by Alex during our call or are recommended as part of the new website structure.
Security
Customers
Customer Story Detail
Industries / Solutions
Industry / Solution Detail
Shop / Products
Product Detail
CMS Collections
Customers
Industries / Solutions
AEO Links
Shop / Products
Selected work
V7 Labs
Tessera Labs
Contentcloud
Almetra
Pacer Intelligence
Allizai
Ben / Allsite is fast, creative, and detail-driven — a rare combination.
Alberto Rizzoli