XFX

Case Study

Rebrand, website design, and Framer development for fiat and stablecoin liquidity infrastructure platform.

XFX

Case Study

Rebrand, website design, and Framer development for fiat and stablecoin liquidity infrastructure platform.

XFX

Case Study

Rebrand, website design, and Framer development for fiat and stablecoin liquidity infrastructure platform.

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XFX_Website Screenshot 1

XFX

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Summarize

Client

Provides institutional FX and settlement infrastructure that connects fiat and stablecoin liquidity for cross-border payments, treasury, and market-making workflows.

Market & Industry

Stablecoin FX Infrastructure /

Crypto & Web3 Infrastructure

Founded & HQ

2025 / Miami

Funding

$22M

Investors

Haun Ventures
Coinbase Ventures
Castle Island Ventures
Oak HC/FT
MAYA Capital
Paxos
Bitso

Project

Rebrand, website design, and Framer development for fiat and stablecoin liquidity infrastructure platform.

Services delivered

Positioning
Design
Development
Brand
Framer Development
CMS

Deliverables

Rebrand system
Website strategy
Full website design
Framer development
Fintech product storytelling
CMS implementation

Testimonial

Benjamin and his studio were an excellent partner throughout our rebrand and website building process. Not only did he bring strong creative direction, but also ramped up quickly on our business, helping us turn complex ideas into a distinctive brand and website. Beyond the quality of the work, we valued his speed, strategic thinking, responsiveness, and ability to drive the project forward with zero friction.

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Andrea Madero

Head of Product

Case

Designing the Liquidity Layer for the Stablecoin Era

Designing the Liquidity Layer for the Stablecoin Era

XFX is building infrastructure for a financial market where fiat and stablecoin rails need to operate together. The company needed a brand and website that could communicate speed, liquidity, and capital efficiency while still feeling credible to financial institutions, market makers, and payment teams.

We developed the rebrand, website design, and Framer implementation around a clear strategic narrative: XFX as the liquidity layer connecting traditional FX with stablecoin settlement. The site explains institutional use cases, deep liquidity, faster settlement, and reduced capital lock-ups through a more focused and premium visual system

The result is a digital presence that turns a complex cross-border settlement product into a clear market position for the stablecoin era.

Selected Designs

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