XFX Case Study
Stablecoin Liquidity Infrastructure
A new identity and digital platform for connecting fiat and stablecoin liquidity across global markets.
What does XFX do?
Provides institutional FX and settlement infrastructure that connects fiat and stablecoin liquidity for cross-border payments, treasury, and market-making workflows.
- Sector
- Fintech & Investing
- Category
- Stablecoin Infrastructure
- Use Case
- Fiat–stablecoin FX and settlement
- Investors & Stage
- Haun Ventures, Coinbase Ventures, Castle Island Ventures, Oak HC/FT, MAYA Capital, Paxos, Bitso
$22M Series A
- Founded & HQ
- 2025 / Miami
The project
- 01
The challenge
XFX needed a brand and website that communicate speed, liquidity and capital efficiency while feeling credible to financial institutions, market makers and payment teams.
- 02
What we did
Rebrand, website design and Framer build around one narrative: XFX as the liquidity layer connecting traditional FX with stablecoin settlement, with institutional use cases and a focused visual system.
- 03
The outcome
A clear market position that turns a complex cross-border settlement product into a story for the stablecoin era.
Project Highlights
Rebrand, website design, and Framer development for fiat and stablecoin liquidity infrastructure platform.
Testimonial from Andrea Madero
Benjamin brought together strong creative direction, strategic thinking, and exceptional speed to deliver a brand and website that truly represents our business.
Benjamin and his studio were an excellent partner throughout our rebrand and website building process. Not only did he bring strong creative direction, but also ramped up quickly on our business, helping us turn complex ideas into a distinctive brand and website. Beyond the quality of the work, we valued his speed, strategic thinking, responsiveness, and ability to drive the project forward with zero friction.
Andrea Madero LinkedIn
Head of Product
Case Description
Designing the Liquidity Layer for the Stablecoin Era
XFX is building infrastructure for a financial market where fiat and stablecoin rails need to operate together. The company needed a brand and website that could communicate speed, liquidity, and capital efficiency while still feeling credible to financial institutions, market makers, and payment teams.
We developed the rebrand, website design, and Framer implementation around a clear strategic narrative: XFX as the liquidity layer connecting traditional FX with stablecoin settlement. The site explains institutional use cases, deep liquidity, faster settlement, and reduced capital lock-ups through a more focused and premium visual system
The result is a digital presence that turns a complex cross-border settlement product into a clear market position for the stablecoin era.
Similar project?
Planning a launch like XFX’s?
Tell us where you are and what you need. You get a reply within one business day and a proposal within 24 hours of our call.
