trawa Case Study
Smarter Energy Procurement
An AI-driven platform helping European businesses optimize energy purchasing and usage.
What does trawa do?
Provides AI-powered energy procurement and management software helping companies optimize electricity purchasing and usage.
- Sector
- Industrial Tech
- Category
- Energy Management Technology
- Use Case
- Commercial electricity procurement and management
- Investors & Stage
- Headline, Norrsken VC, Balderton Capital, Speedinvest, AENU, Magnetic, Tiny VC
$34M Series B
- Founded & HQ
- 2022 / Berlin
The project
- 01
The challenge
trawa needed a website that explains a complex renewable energy procurement model to industrial customers.
- 02
What we did
Website redesigned to present procurement, analytics and infrastructure optimisation as one integrated platform, with clear product narratives and structured information architecture.
- 03
The outcome
trawa is positioned as a modern energy infrastructure platform for European businesses.
Project Highlights
Website redesign for AI-driven energy procurement and management platform.
Case Description
Digitizing Energy Procurement for European Businesses
trawa provides AI-powered software for renewable energy procurement, but needed a website that clearly explained a complex energy procurement model to industrial customers. The existing presence did not sufficiently communicate the platform’s integrated capabilities.
We redesigned the website to present trawa’s platform as an integrated solution combining energy procurement, analytics, and infrastructure optimization. Clear product narratives and structured information architecture made the offering accessible to industrial buyers.
The new site positions trawa as a modern energy infrastructure platform for European businesses. The redesigned experience communicates the platform’s full value clearly and effectively.
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