Identifier

#sunlight

Proposal for Website Design & Development

For

ADA AI GmbH

Issued

Sep 19, 2025

Valid until

Sep 26, 2025

From

Benjamin Libor

Allsite

Gruenberger Strasse 17

10243 Berlin

Germany

Quote To

Tushar Ahluwalia

ADA AI GmbH

Hermannstraße 24

14163 Berlin

Germany

Table of contents

About Company & Product

Sunlight AI (operating under ADA AI GmbH) is developing a next-generation AI service that embeds AI employees (agents and MCPs) directly into ERP workflows for SMB and enterprise clients. Unlike generic automation, Sunlight AI targets the messy, exception-heavy, human-driven processes that ERPs such as SAP, Oracle NetSuite, and Microsoft Dynamics 365 struggle to handle.

Common use cases include:

  • Purchase orders – automated validation, conflict resolution, and vendor communication

  • Invoices – processing, categorization, exception handling

  • Transfer orders – logistics coordination, data entry, approvals

The goal of the website is to present Sunlight AI as an enterprise-ready, Palantir-like platform: serious, trustworthy, and visually compelling. The one-pager will show:

  • A clear problem/solution story (“from chaos to clarity”)

  • Tangible features & use cases for AI employees

  • Proof of security & compliance (ISO 27001, ISO 27701, SOC 2 Type 2, GDPR, EU data residency, zero-trust)

  • Proven impact through case-like cards and measurable outcomes

  • A human team presence (founder video + team carousel with bios & LinkedIn)

  • Strong conversion elements (contact form, CTAs throughout)

Project Goals

  • Launch a one-pager landing site with a Palantir-like enterprise look, positioning Sunlight AI as the trusted AI platform for SMBs running ERP systems.

  • Communicate product value: AI agents and MCPs that handle tasks such as purchase orders, invoices, and transfer orders.

  • Build trust and credibility with clear use cases, features, and team presentation.

  • Drive conversions with strong CTAs and an integrated contact form.

Page Architecture

Homepage (One-Pager)

  • Hero – Enterprise positioning, animated background visual

  • From Chaos to Clarity – Scroll-driven “problem → solution” storytelling with animated diagrams

  • Product Overview – Short explanation of agents & MCPs

  • Features (3–5) – Bento visuals highlighting AI employee capabilities

  • Use Cases – Purchase orders, invoices, transfer orders

  • Proven Impact – Interactive carousel of case-like cards (Palantir-style hover/expand)

  • Enterprise-Grade Security – Certification row (ISO 27001, ISO 27701, SOC 2 Type 2, GDPR, EU residency, zero-trust, access mgmt, etc.)

  • Team & Vision – Founder video + vertical team carousel with hover-revealed bios + LinkedIn

  • Social Proof / Trust Markers – Logos, short quotes, client/partner badges

  • Contact CTA – Integrated form

Supporting Pages

  • 404 page

  • Contact page (optional if not inline)

  • Legal imprint page

Styling & Branding

We’ve reviewed the Sunlight AI UI Guideline and will refine the brand for the web while drawing inspiration from Palantir, Anduril, and Blackstone to achieve a minimal, strong, enterprise-grade presence.

  • Logo: Light facelift of the icon and wordmark to improve sharpness and balance while keeping the current direction.

  • Colors: Dark-mode dominant palette works well; we suggest introducing a subtle accent color to highlight CTAs and add distinction.

  • Typography: Funnel Display (headlines) and Gilroy (body) are strong; we’ll fine-tune sizes and weights for clarity and consistency.

  • Icons: Replace Google Icons with Phosphor Icons for a more consistent aesthetic across complexity, style, and size.

  • Design Elements: Existing box shapes and dotted patterns will be kept, polished, and animated for a modern, dynamic feel.

  • Layouts: Clear, modern compositions with high-contrast CTAs, optimized for conversions.

  • Graphs: Likely more relevant for pitch decks than the website, so we’ll exclude them for now but retain the styling direction in case they’re needed later.

Visuals Selection

Visual storytelling will play a central role in the website. All visuals will be custom-designed, polished, and animated to match the enterprise-grade look.

The proposal includes a polished package of graphical visuals designed to carry the Palantir/Anduril-inspired enterprise feel. All produced in Framer (HTML/CSS), as modern-looking, animated and dynamic visuals (instead of static image-files):

  • One complex “before/after” diagram showing stakeholders, owners, and tools in a messy current state versus a streamlined AI-driven future. This will be animated and scroll-driven.

  • 4–6 smaller “bento-style” visuals, each representing product features or benefits.

  • Abstract animated graphics & photography treatments for section transitions.

  • TBD if we use abstract visuals combined with company logo's for case studies or if you have image content ready by your case study clients.

  • Animated product shots (optional extra):

    • We can transform your current ERP-integrated UI into modern, animated mock-ups.

    • These will not only showcase the product attractively on the website but can also serve as blueprints for your internal product redesign.

    • We’ve done this before with other clients, where our redesigned website visuals later guided actual product development.

    • Animated product shots are complex and booked as extra scope, starting at €2,000 per high-complexity visual.

👉 All visuals are polished, modern, and animated by default. If additional visuals or product mock-ups are desired, these can be added to the package as extras.

Integrations, SEO & Technology

Third-Party Tools

  • Up to two tracking providers (e.g. Google Analytics, LinkedIn, Meta)

  • CRM integration with HubSpot / other (requires client account access)

  • Workflow automation via Zapier (requires client account access)

  • Client provides pixel IDs and account logins; Allsite implements and connects within Framer

SEO & GEO Setup

  • Fast page loads (LCP/INP optimization)

  • Mobile-first responsive layout

  • Semantic HTML structure and correct heading hierarchy

  • Meta titles and descriptions per page

  • OpenGraph and social sharing tags

  • Geo-targeted sitemaps and hreflang support (for multi-locale expansion)

  • Structured data schema where applicable

Technology Stack

  • Design: Framer, Figma

  • Content: Midjourney, curated stock

  • Copy: ChatGPT assistance

  • Tracking: Google Analytics, Framer Analytics

  • CRM: HubSpot (or other)

  • Automation: Zapier

Process, Timeline & Budget

  • Kickoff & Structure – Site map, gather assets (Day 1–2)

  • Visual Direction – Hero and section designs aligned with brand guide (Days 3–5)

  • Build & QA – Framer implementation, responsive design, animations (Days 6–12)

  • Delivery – Final polish, integrations, go-live (Days 13–14)

  • Delivery timeline: 2 weeks from project start

  • Fixed fee: €13,000 (within agreed budget range). This covers design, build, animations, and launch as defined in scope. Rebuilding your UI to showcase animated product shots can be scoped extra as specified in section above.

Deliverables, Responsibilities & Support

Deliverables

  • Fully redesigned website (Framer build)

  • Design system and component library

  • Modular CMS for resources & case studies

  • On-brand animations and interactive components

  • Responsive, performance-optimized build

Allsite Design Studio Responsibilities

  • Design and development in Framer

  • Animation and interaction design

  • CMS integration for resources and case studies

  • Secure deployment and QA testing

Client Responsibilities

  • Provide timely access to third-party tools and accounts (HubSpot, Zapier, tracking providers, etc.)

  • Supply brand assets, product content, and copy as needed

  • Provide feedback and approvals within agreed timelines

  • Manage domain and hosting setup

Support

  • Two weeks of post-launch support for bug fixes and go-live stability

  • Ongoing support for new features or iterations available at €200/hour, ensuring long-term flexibility beyond the initial scope

Terms & Conditions

Payment
50% due at kickoff, 50% at final delivery and handover.

Delivery & Handover
Includes a tutorial session to ensure the client can maintain and update the site independently.

Revisions
One design revision after visual direction, one major revision after Version 1, and one layout revision after final content insertion. Additional rounds or scope changes are billed separately.

Feedback
Feedback must be consolidated and submitted via Framer comments, Figma comments, or Loom videos.

Warranty & Liability
Allsite delivers according to agreed scope and best practices.
Not liable for third-party outages, hosting/domain issues, or delays caused by missing assets or late client input.
Warranty covers bug fixes within two weeks of launch; further changes are billed at the standard hourly rate.

Next Steps

If approved, I can start immediately. Upon confirmation, I’ll issue the project agreement and kickoff preparations.

Questions

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Service

Customers

Process

Terms

What services do you offer exactly?

Do you also do brand work?

Why Framer over Webflow?

Do I need a Figma design to start?

How long does a project usually take?

Can you help with content and copywriting?

Do you offer SEO setup or analytics integration?

Do you offer post-launch support?

Contact

Let's have a chat.

Allsite

We partner with high-growth scaleups to improve their websites choosing depth, creativity, and impact over hype and noise.

Weve helped build 60+ brands, 50+ sites, and 20+ apps always with care, clarity, and craft. If you're planning ahead or just curious, we're happy to connect no pressure, no sales pitch.

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