Issued on
Valid until
Prepared For
encosa energy
Hohenzollernstraße 88
80796 München
Germany
Prepared By
Allsite Studio / Benjamin Libor
Grünberger Strasse 17
10243 Berlin
Germany
Overview
The goal of the project is to refresh the encosa brand and build a scalable Framer website that clearly positions encosa as the one-stop-shop for commercial and industrial battery storage in Germany.
The new website should translate encosa’s current momentum — including the €25M Seed round, first customer projects, and the shift from early-stage company to category leader — into a clearer, more premium, and more conversion-focused digital presence.
Key goals include:
1. Establish encosa as the complete solution for BESS projects
encosa should be positioned as the partner that covers the full project lifecycle: solution concept, financing, installation, commissioning, operation, maintenance, and ongoing optimization.
2. Explain the economic value of battery storage
The website should make the business case easy to understand: lower energy costs, additional revenues from energy markets, CO₂ savings, ESG benefits, and flexible financing models.
3. Structure the offering around clear use cases
The site should clearly explain the difference between Behind-the-Meter and Front-of-the-Meter solutions, as well as the different customer situations across industries and ownership models.
4. Build credibility for a complex infrastructure product
Battery storage projects are technically, financially, and operationally complex. The website should communicate trust, reliability, and execution strength without becoming overly technical.
5. Create a marketing-editable Framer foundation
The new website will be rebuilt from Webflow to Framer with CMS structures for industries, solutions, blog content, customer stories, gated content, and future growth.
6. Support lead generation and sales enablement
The website should include clear conversion paths for Book-a-Call, gated whitepapers, industry-specific landing pages, HubSpot-connected forms, and future campaign pages.
Scope
Allsite will support the project across brand refresh, website strategy, copy structure, design, Framer development, CMS setup, integrations, and launch.
1. Brand Refresh Lite
The existing brand will be refined into a more mature, credible, and differentiated visual system. This is not a full rebrand, but a focused digital brand refresh to support the website and sales story.
Includes:
light refinement of wordmark / logo usage if needed
color system refinement
typography direction
icon system
image and visual language direction
product / container visual treatment
hero and key visual assets
industry image direction with people, facilities, and real industrial context
competitor and comparable-site analysis
differentiation and positioning refinement
2. Website Strategy & Information Architecture
We will define a clear sitemap, page hierarchy, conversion structure, and CMS model for the new encosa website.
Focus areas:
one-stop-shop narrative
Behind-the-Meter vs. Front-of-the-Meter explanation
financing models: buy, lease, rent, participation models
industry use cases
customer stories
blog / resources
lead funnel and gated whitepaper structure
DE / EN locale structure
3. UI/UX Design
The website will be designed as a premium, clear, industrial-energy website with strong hierarchy, direct messaging, and a credible visual direction distinct from trawa.
Design focus:
clear homepage narrative
strong product and solution storytelling
conversion-focused lead flows
modular components for future pages
native video sections
industrial image integration
structured product visuals without relying on UI screenshots
4. Framer Development
The website will be built in Framer to enable fast publishing, easy CMS management, marketing ownership, and localized DE / EN content.
Includes:
full Framer implementation
responsive desktop / tablet / mobile build
CMS setup
native video integration
reusable components
SEO metadata structure
SEO/GEO optimised pages and content
performance-conscious implementation
QA before launch
5. HubSpot Lead Funnel
The new site will include HubSpot-connected lead capture flows.
Includes:
Book-a-Call form
gated whitepaper form
campaign-ready CTA structure
tracking-ready form setup
basic analytics / conversion event structure
6. Content Structure & Copy Support
Allsite will support the website narrative, page structure, headline system, core copy direction, and SEO/GEO optimization across pages and content. Final content review, edits, and German translation will be handled by the encosa team, with us assisting the process when needed.
Sitemap
Page Type | Pages / Templates | Description |
|---|---|---|
Static Pages | Home | Main entry point for the encosa story, positioning, core benefits, proof points, solution overview, customer examples, and primary conversion paths. |
Static Pages | About | Company story, mission, team, funding momentum, and why encosa is building the one-stop-shop for battery storage in the German Mittelstand. |
Static Pages | Careers | Recruiting page for open roles, team culture, mission, and employer-facing messaging. |
Static Pages | Contact / Book Demo | Main conversion page for sales inquiries, project requests, and consultation bookings. Connected to HubSpot. |
Static Pages | Book Demo Success Page | Confirmation page after successful form submission, with clear next steps and optional secondary CTAs. |
Static Pages | 404 Page | Branded error page with navigation back to key areas of the site. |
CMS Template Pages | Solutions | CMS-driven solution pages, for example Behind the Meter, Front of the Meter, financing models, or future solution categories. |
CMS Template Pages | Industries | CMS-driven industry pages for key verticals such as logistics, food & beverage, sawmills / wood, chemicals / plastics, metal / steel / manufacturing, and other energy-intensive industries. |
CMS Template Pages | Products | CMS-driven product pages for battery storage offerings, container-based systems, ownership models, supplier-related product information, and future product expansion. |
CMS Template Pages | Blog | CMS-driven resource articles for SEO, education, regulation updates, financing models, energy cost savings, and industry-specific insights. |
CMS Template Pages | Whitepaper | CMS-driven whitepaper (or sim. docs) for lead generation, gated via a form. |
CMS Template Pages | Customer Stories | CMS-driven case study pages, starting with Warsteiner and LAT Gruppe, combining challenge, solution, system setup, business case, savings potential, and image material. |
CMS Template Pages | Legal | CMS-driven legal pages such as imprint, privacy policy, terms, cookie information, and other required legal content. |
Design Direction
The design direction should position encosa as a modern, credible, and execution-oriented infrastructure company for the German Mittelstand.
The website should feel more specific and tangible than a generic climate-tech website. The visual system should communicate real infrastructure, real industrial sites, real containers, and real economic outcomes.
Key design principles:
Complete Solution, Not Single Product
The design should make encosa feel like a full operating partner, not just a storage vendor. Visuals and sections should show the full journey from assessment and planning to installation, operation, maintenance, and optimization.
Industrial Credibility
The visual language should feel grounded in commercial and industrial reality: factories, logistics sites, outdoor installations, containers, grid connections, and technical planning.
Simple Business Case
The website should make the economics easy to understand: for example, a €1M storage investment that can amortize after around four years depending on use case and market conditions, or lower-barrier rental and leasing models.
No Generic Energy-Tech Clichés
The visual direction should avoid generic green gradients, dashboard-heavy product claims, or abstract AI energy visuals. The product is physical infrastructure, so the design should show containers, sites, systems, and outcomes.
Distinct from trawa
The visual direction will be developed independently from trawa. Any learnings from energy-sector work will remain confidential, and encosa’s positioning, visual language, and content system will be created specifically around its storage-first category.
Comparable References
The direction can take inspiration from the clarity and modern B2B structure of sites such as Mercura and Tacto, while adapting the tone to a more infrastructure-heavy, industrial-energy context.
Timeline
Target timeline: July to September
Phase | Timing | Scope |
|---|---|---|
Phase 1 — Brand | July | Kickoff, positioning and differentiation refinement, competitor / reference analysis, brand refresh direction, visual system, icon direction, image direction, and core brand assets. |
Phase 2 — Website | July to September | Sitemap and content architecture, homepage and key page design, Framer build, CMS setup, DE / EN locale structure, HubSpot form integration, content integration, responsive QA, analytics check, handover, and launch support. |
The timeline assumes timely feedback, consolidated review rounds, and that final content, image material, legal texts, and HubSpot requirements are provided by the encosa team during the project.
Price
Provided project range: €30,000 – €40,000
Recommended full-scope estimate: €38,000
Brand refresh lite: €10,000
Includes positioning and differentiation refinement, competitor / reference analysis, visual direction, color and typography refinement, icon direction, image direction, hero / visual assets, and selected brand assets.Website strategy, design & Framer build: €28,000
Includes website strategy and information architecture, UI/UX design, visual system and core components, Framer development, CMS setup, DE / EN locale structure, HubSpot-connected lead forms, gated whitepaper flow, native video integration, responsive implementation, SEO/GEO foundation, QA, launch support, and CMS handover.
Assumptions
encosa provides final image / video material or coordinates the planned shoot
final website copy will be provided in English (German translations as well as final copy edits are owned by encosa)
for HubSpot integration, encosa provides the form and portal ID before implementation. A make.com (or) Zapier connections might be utilised depeding on requirements for the form implementation (TBD)
if existing CMS content from Webflow should be reused, encosa provides CSV exports of the relevant CMS collections
brand iterations are capped at 3 revision rounds per asset.
Confidentiality Note
Allsite will treat the project as fully confidential. Work, insights, assets, and positioning related to other energy clients will not be reused or shared. encosa’s website and brand direction will be developed independently around its storage-first positioning.
Selected work
V7 Labs
Centific
Portex Global
Othello AI
Pacer Intelligence
Contentcloud