Identifier
#polystone
Website Redesign & Digital Sales Setup
For
Polystone Chemical GmbH
Issued
-
Valid until
-
From
Benjamin Libor
Allsite
Gruenberger Strasse 17
10243 Berlin
Germany
Quote To
Denis Rücker
Polystone Chemical GmbH
In den Krummenäckern 6
66440 Blieskastel
Germany
Company Context
Polystone Chemical GmbH is one of the leading manufacturers of UV gels, permanent make-up products, and tattoo colors Made in Germany. With more than 1,700 products and customers in over 80 countries, Polystone ranks among the largest providers in Germany and Europe.
USP: Premium quality Made in Germany, strong R&D focus, differentiation from Eastern European and Asian competitors
Growth: Strong momentum and market trust
Strategic Goals for the Website:
Strengthen premium positioning
Drive conversions through clear sales funnels
Improve product presentation (uniform, attractive visuals)
Align brand presence with the new branding
Project Goals
Sales Funnel: Integrate clear conversion elements (forms, CTAs, downloads, newsletter sign-ups)
Lead Generation: Full integration with HubSpot, gated content strategy (R&D articles, studies, knowledge papers)
Content Marketing: Set up CMS-driven blog / knowledge hub to support SEO and thought leadership
Product CMS: Build a scalable structure to handle complex categories, subcategories, and filters
E-Commerce: Phase-in shop functionality (decision between Shopify vs. WooCommerce to be taken jointly)
AI Features:
Chatbot: Integration of a GPT-based chatbot (options: Intercom Fin AI, Heyday, or Ultimate.ai)
Color Simulator: Interactive hand model where users can preview nail colors via AI-generated overlays
Design & UX:
Clean, white layouts with bold accents and vibrant visuals
Modular card-based content structure
Strong product navigation and filters (color families, product types)
Brand Values: Highlight sustainability, social responsibility, and regional roots
Website Architecture (Current)
Main Pages
Home
About (Expertise, Locations, Data & Facts, Locations, Team)
Downloads
Quality / Responsibility
Careers
Services
Contact (HubSpot-integrated forms)
Newsletter (HubSpot-integrated forms)
Login
Product Pages
Product Overview
all products, with categories, subcategories, has filtering, sort by new/bestseller)
Product Details Page (one for each product available
Legal Pages
Imprint
Privacy Policy
Terms & Conditions
Disclaimer
Proposed Pages
Customers
Blog
Product Structure
Four Main Product Categories
UV Gel Pro
17 categories (e.g., Builder Gel, Primers, Soak-Off Colors)
Subcategories (e.g., FGSO → ~100 colors)
UV Gel Home
4 categories (e.g., Bonding Agents → subcategories: Prep, Base, RUBB → product Prep-1)
Permanent Make-up
6 categories (e.g., Eyebrow, Eyelid, Lips etc.)
Example: Eyebrow → Pimor PMCO → 12 colors
Tattoo Colors
2 categories (Tattoo Colors, Thinners)
Tattoo Colors contain ~32–35 shades
CMS Collections Needed
Products
Blog Articles
Jobs / Careers (role title, description, location, application link)
Customers
Project Phases & Timeline
Products
Blog Articles
Jobs / Careers (role title, description, location, application link)
Customers
Roles & Responsibilities
Client (Polystone):
Provide all product and marketing images (incl. studio shots, beauty visuals)
Provide product content, categories, and structure for shop setup
Deliver branding guidelines and assets (new logo, design elements)
Prepare copy/texts for products and regulatory/legal content
Set up shop backend and product database
Studio (Allsite):
Website design & development
CMS setup and structuring
Shop integration (front-end & design)
Implementation of HubSpot forms
Development of AI configurator (integrated with product database)
Iterative launch management and delivery
Design Direction
Style: Minimal, white-space heavy, premium look
Accents: Bold, vibrant colors for product highlights
Navigation: Strong focus on intuitive product navigation and filters
References: TheOrdinary.com, Typology.com, Aesop.com
Integrations, SEO & Technology
Third-Party Tools
Up to two tracking providers (e.g. Google Analytics, LinkedIn, Meta)
CRM integration with HubSpot (requires client account access)
Workflow automation via Zapier (requires client account access)
Client provides pixel IDs and account logins; Allsite implements and connects within Framer
SEO & GEO Setup
Fast page loads (LCP/INP optimization)
Mobile-first responsive layout
Semantic HTML structure and correct heading hierarchy
Meta titles and descriptions per page
OpenGraph and social sharing tags
Geo-targeted sitemaps and hreflang support (for multi-locale expansion)
Structured data schema where applicable
Technology Stack
Design: Framer, Figma
Content: Midjourney, curated stock
Copy: ChatGPT assistance
Tracking: Google Analytics, Framer Analytics
CRM: HubSpot
Automation: Zapier
Process
Process
Phase 1: Discovery & Structure — Site map, materials shared, kickoff
Phase 2: Visual Direction — Design system, hero concepts, brand alignment
Phase 3: Build & CMS Setup — Framer implementation, CMS for resources/case studies
Phase 4: Launch & QA — Responsive polish, analytics setup, bug fixes
Deliverables, Responsibilities & Support
Deliverables
Fully redesigned Polystone website (Framer build)
Design system and component library
Modular CMS for resources & case studies
On-brand animations and interactive components
Responsive, performance-optimized build
Allsite Design Studio Responsibilities
Design and development in Framer
Animation and interaction design
CMS integration for resources and case studies
Secure deployment and QA testing
Client Responsibilities
Provide timely access to third-party tools and accounts (HubSpot, Zapier, tracking providers, etc.)
Supply brand assets, product content, and copy as needed
Provide feedback and approvals within agreed timelines
Manage domain and hosting setup
Support
Two weeks of post-launch support for bug fixes and go-live stability
Ongoing support for new features or iterations available at €200/hour, ensuring long-term flexibility beyond the initial scope
Project Iterations & Timeline
Phase 1 – Website Relaunch (by end October)
New design & structure
Product CMS setup
HubSpot integration
Lead funnel + gated content
Phase 2 – Color Simulator / Configurator (TBD, dep. on img-files ready)
AI-based hand model
Color overlays & product linking
Phase 3 – E-Commerce Shop (TBD, end of the year)
Shopify or WooCommerce integration
Connected to product CMS
Cart, checkout, account login
Budget Framework
Approx. €30,000 for full project scope (phased delivery)
Detailed breakdown to follow after client’s written briefing & brand document
Terms & Conditions
Payment
50% due at kickoff, 50% at final delivery and handover.
Delivery & Handover
Includes a tutorial session to ensure the client can maintain and update the site independently.
Revisions
One design revision after visual direction, one major revision after Version 1, and one layout revision after final content insertion. Additional rounds or scope changes are billed separately.
Feedback
Feedback must be consolidated and submitted via Framer comments, Figma comments, or Loom videos.
Warranty & Liability
Allsite delivers according to agreed scope and best practices.
Not liable for third-party outages, hosting/domain issues, or delays caused by missing assets or late client input.
Warranty covers bug fixes within two weeks of launch; further changes are billed at the standard hourly rate.
Next Steps
Please confirm availability to proceed. Upon approval, we will issue the project agreement and kickoff preparations immediately.
Questions?
Let's have a chat.
Example work
Allsite
We partner with high-growth scaleups to improve their websites— choosing depth, creativity, and impact over hype and noise.
We’ve helped build 60+ brands, 50+ sites, and 20+ apps — always with care, clarity, and craft. If you're planning ahead or just curious, we're happy to connect — no pressure, no sales pitch.
Contact & Collaborate
Head Office
Grünberger Strasse 17
10243 Berlin
Germany