Astra

Case Study

Brand identity and website design for women-focused financial services platform.

Astra

Case Study

Brand identity and website design for women-focused financial services platform.

Astra

Case Study

Brand identity and website design for women-focused financial services platform.

Astra

Summarize

Client

Provides a digital wealth platform delivering automated investment strategies designed specifically for women investors.

Market & Industry

Women’s Wealth Platforms /

FinTech

Founded & HQ

2022 / San Fransico

Project

Brand identity and website design for women-focused financial services platform.

Services delivered

Design
Development
Brand
Product Design

Deliverables

6–8 page templates
Product highlights
Lightweight design system
Brand styling
CRM integration
3 CMS collections

Case

Designing a Wealth Platform Built for Women Investors

Designing a Wealth Platform Built for Women Investors

AstraInvests needed a trustworthy and modern brand that would resonate with a female-focused investment audience and position wealth management as accessible and empowering. The company lacked the brand presence needed to build trust with its target market.\n\nWe designed brand identity and website experience centered around financial empowerment and accessible investment strategies. The visual language and messaging were crafted to speak authentically to women at different stages of their investment journey.\n\nAstraInvests launched with a strong brand and digital presence built to support a new generation of female investors. The new platform clearly communicates the company's mission and builds trust with its audience.

Selected Designs






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Blazing fast brands &

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