Client Overview

Women Invest with Astra Inc. is a premium robo-advisory platform designed to serve the financial needs of affluent women. Built around the belief that wealth is a pathway to independence, Astra delivers tailored investment strategies, cutting-edge automation, and a brand that reflects confidence, elegance, and financial empowerment. The company is pioneering a women-first approach to digital wealth management.

The Challenge

As a new player in a competitive fintech space, Astra needed a compelling brand and website that would resonate deeply with its niche: ambitious, financially savvy women seeking more than just returns. The goal was to position Astra as a trustworthy, intelligent, and distinctly premium platform—blending financial credibility with modern femininity and clarity.

The client emphasized the importance of:

• A bold, empowering brand identity

• A frictionless onboarding experience

• Content that balances confidence with accessibility

• High conversion on lead-generation forms

Our Approach

We guided Astra from initial concept to digital launch through a unified brand and web design process:

Brand Strategy & Identity

We defined Astra’s tone of voice as empowered, intelligent, and warm—far from the cold or overly masculine tone typical in finance. Visual identity focused on clean typography, a soft-but-strong palette, and icons that were minimal yet meaningful.

• Designed Astra’s wordmark and icon set to evoke confidence and movement.

• Developed a scalable visual system for use across digital and print channels.

• Crafted messaging and taglines that speak to ambition, security, and independence.

User Experience & Website Architecture

The site was designed to convert curious visitors into qualified leads through smart UX and elegant storytelling.

• Hero Messaging: Clear headline and subheadline showcasing Astra’s purpose at first glance.

• Information Hierarchy: We prioritized trust-building stats, user benefits, and differentiated features.

• Lead Capture: Strategically placed form with thoughtful microcopy and legal compliance.

• Mobile Optimization: Ensured all key interactions were smooth and accessible on mobile.

Design Execution

We used Framer for fast prototyping and seamless animations that reflect the modern, high-end nature of the platform.

• Integrated Phosphor Icons to visually reinforce benefits like smart investing, security, and real-time tracking.

• Designed client stats section with clean infographics and refined copy to build trust.

• Developed legal content, styled to feel human and respectful—not buried or intimidating.

The Outcome

The launch of Women Invest with Astra was met with immediate traction. Visitors praised the brand’s clarity and visual elegance, and the onboarding flow began converting leads at above-industry rates. Astra now stands as a distinctive voice in the digital wealth space—offering more than investments, but a path to empowered independence.

The platform continues to grow, supported by a brand and user experience that feels both ambitious and deeply personal.