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How-To Guide
1 min read
9 tips on how you can run simple A/B tests that drive real results
Small experiments, big learnings
Benjamin Libor
Key value of this Guide
Topics
A/B testing
Experimentation
Growth optimization
Audience
Growth teams
B2B marketers
A/B testing doesn’t have to be complex. This guide shows you simple B2B experiments that generate big results.
Choose High-Impact Variables
Hero message, CTA, form fields.
Test One Variable at a Time
It’s the only way to get clean results.
Run Tests Long Enough
Minimum traffic
Statistical confidence
Clear outcomes
Conclusion
Consistent testing compounds into long-term growth.
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