Framer Strategy / Use Case
20 Framer Website Examples That Convert
A curated set of Framer websites that convert, with commentary on the layout, messaging and interaction choices you can apply to your own site.
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20 Framer Website Examples That Convert
Sometimes the fastest way to learn is to study good examples. But most "best Framer sites" lists are galleries: beautiful screenshots with no word on whether the site did anything for the business.
This list takes a different route. Every example below is a company whose Framer site is documented in a public Framer customer story, so there is at least some evidence of what changed. "Convert" means different things for different sites: signups, demo requests, event registrations, time on site, pages shipped. We note the outcome the company reported, link the source, and add the lesson we think is worth taking.
Two caveats. The numbers are as reported in those stories, not figures we measured. And sites change, so visit them with the lesson in mind rather than expecting a page to look exactly as described.
What strong examples have in common
Across these sites, the same traits keep showing up:
Sharp, focused hero messaging that says what the product does.
Confident use of typography and whitespace.
Product UI built into the story, not hidden behind a "request demo" wall.
Clear calls to action and social proof close to the claims they support.
The 20 examples
Perplexity. The marketing team runs most public pages, including help center, careers, changelog and launch pages such as the API Platform, and reports going from idea to live in weeks. Lesson: a strong visual language can survive in-house ownership if the components are right.
FLORA. Reports a 35% increase in homepage conversions after moving to Framer, along with dozens of campaigns shipped. The story credits faster iteration rather than one design trick. Lesson: conversion gains often come from shipping more tests, not one perfect page.
Legora. A legal AI company that grew from a dozen to around 100 pages, with 40+ weekly updates and 30 editors, and reports 5M+ visitors since launch. Lesson: plan for the site you'll have in 18 months, not the one you launch.
Mixpanel. The design team owns the design system on the site, and reports A/B tests launching within hours instead of days. Lesson: test speed is a conversion lever in itself.
Cal.com. Moved its marketing site off a legacy CMS so anyone on the team can publish without an engineering ticket. Lesson: removing handoffs is what keeps landing pages current.
Libra. Wolters Kluwer's legal platform went from 1 to 13 locales in 2 months in a single project and reports 300k+ monthly visitors. Lesson: localize with shared components, not 13 separate sites.
Mutiny. Migrated from an agency-managed Contentful setup alongside a relaunch, reporting $6k a month saved. Lesson: a relaunch is the right moment to change who owns the site.
StackAI. Nearly 2,000 CMS pages covering use cases, templates and industries, published without developers. Lesson: for AI products, structured use-case pages answer the long tail of buyer questions.
Possible. A fintech with 200+ CMS pages, interactive pricing calculators and state-specific pages, reporting doubled session time. Lesson: let people play with the numbers before they apply.
ZapConnect by Zapier. An event site rebuilt each year with a new visual world, reporting a 7% year-over-year lift in registrations. Lesson: a single-goal site should do one thing very well.
Miro. Uses Framer for product pages, customer case studies and campaign pages, with its design team owning the process. Lesson: you don't have to move your whole site to give campaigns a faster lane.
Dribbble. Built audience landing pages such as its "for designers" page in Framer, without the Figma-to-engineering handoff. Lesson: one page per audience beats one page for everyone.
Planhat. Built "Editorial", a content hub that connects articles, videos, case studies and events by topic and series. Lesson: content converts better when it's a map, not a feed.
Mollie. Moved from WordPress and reports campaign builds dropping from 4 to 5 hours to 20 to 25 minutes. Lesson: when campaigns are cheap to build, you run more of them.
Contra. The marketing team creates and publishes landing pages independently. Lesson: high-quality landing pages shouldn't need an engineering sprint.
bunq. Migrated a localized neobank site in 2 weeks and reports faster localized page speed. Lesson: for fintech, speed and local relevance are part of trust.
Whereby. Rebuilt its pricing comparison as a CMS collection and reports SEO rankings increasing after migration. Lesson: a careful migration can protect search traffic, and pricing deserves structure.
Designer Fund. Moved 100+ posts and resources in 5 weeks, and says the site now "feels like a live feed" of its work. Lesson: for investors and communities, publishing frequency is the proof.
Hello Hello. A studio that reports two Site of the Year awards and 150k+ visitors from one launch. Lesson: distinctive craft still earns attention, when it serves the message.
i-D. Builds bold editorial sites and interactive stories, going from prototype to publish in days. Lesson: interaction can carry a story when it's tied to the content, not layered on top.
Patterns worth copying (thoughtfully)
Looking across the list, 3 patterns are more useful than any single page:
Layout patterns that make complex products easy to understand. Use-case pages, comparison pages and calculators turn abstract value into something a buyer can check against their own situation.
Motion that feels purposeful rather than decorative. The strongest examples use interaction to explain or to create a memorable moment, then get out of the way.
Consistent component usage that gives the site a system feel. Libra and StackAI both credit shared components and collections for how far they scaled without developers.
Copy the reasoning, not the visuals. A layout that works for an event site can be wrong for an enterprise security product.
What you don't see in the screenshots
Behind every polished example is work that never makes a gallery:
A component library, not a pile of unique pages.
CMS structures that keep content maintainable as volume grows.
Analytics and experimentation running in the background, so the team knows what's working.
Clear ownership: someone who decides what ships and when.
Notice how often the reported outcome is about speed and ownership rather than a design flourish. That's the real pattern. The sites convert because the team can keep improving them.
Our point of view
Good Framer examples aren't just inspiration, they're a blueprint. Use them to calibrate your standards: how clear the message is, how quickly the product shows up, how easy the next step is. Then build a system designed for your product, your buyers and the team that has to run it.
Allsite builds brands and Framer websites for venture-backed tech companies — designed to perform, and built for the teams that have to run them.
