Modern teams want to build polished, interactive, high-performing websites without wasting time on blank canvases, redundant tasks, or manual localization work.
Framer’s AI system transforms the entire workflow—from idea to production—by giving designers and marketers the tools to generate layouts, translate content, extend functionality, and automate repetitive tasks.

Framer AI is not a gimmick.
It is a deeply integrated, multi-layered set of features designed to accelerate real work at every stage of website creation.

This article breaks down the full power of AI inside Framer.

1. Framer Wireframer

Never Start From Scratch Again

Generate full pages with structure, layout, and real content—instantly

Wireframer is Framer’s AI-powered layout generator that lets you skip the blank canvas and jump straight into an editable, responsive foundation.

How it works:
You describe what you need (“landing page for a fintech API,” “portfolio for a designer,” “personal site,” etc.), and AI produces:

• A fully responsive page

• Layout sections

• A heading + subheading hierarchy

• Initial placeholder copy

• Pre-wired components

• Visual scaffolds you can refine instantly

Wireframer provides dozens of page archetypes:

• Personal sites

• Portfolios

• Marketing pages

• About pages

• Resumes

• Landing pages

• Case studies

• Product pages

Why it matters:
You replace hours of initial layout work with a head start that feels like a creative partner—not a template.

2. AI Translate

Instantly Localize Full Websites

One click. Multiple languages. Zero manual effort.

Framer allows you to translate your entire site automatically:

• All CMS content

• Headings, text elements, labels

• Buttons and UI copy

• Alt text and metadata

• Locale-specific versions

Built-in features include:

• Automatic translation into 1–99 languages

• Smart memory to maintain tone and consistency

• Localized images (swap visuals per region)

• Localized components

• Localized layouts for right-to-left languages

• Automatic locale files and routing

No plugins needed. No third-party tools. No copy/paste.

Why it matters:
Global companies can launch multilingual sites in hours instead of weeks.

3. Workshop AI

Build Advanced Components Without Code

Your built-in developer—no coding required

Workshop is Framer’s AI-assisted component builder.
It lets you create advanced, production-ready components with natural language instructions.

You can ask it to build:

• Tabs

• Accordions

• Cookie banners

• Carousels

• Hover effects

• Scroll-driven interactions

• Visual effects

• Animated reveals

• Sticky headers

• Dynamic modals

• Lottie integrations

Everything compiles into real Framer Components—editable, reusable, scalable.

This replaces what traditionally required:

• JavaScript

• React

• CSS

• Animation libraries

• Custom code hosting

Now it’s native, no-code, and AI-built.

4. AI Plugins:

Connect Framer to OpenAI, Anthropic, Gemini & More

Build your own AI-powered plugins directly inside Framer

With the Plugins platform, you can:

• Generate text

• Rewrite and improve copy

• Create alt text

• Generate images

• Run content workflows

• Integrate with external LLMs

• Fetch data from APIs

• Build editorial workflows

• Create on-canvas utilities

• Automate repetitive production tasks

Framer supports:

• OpenAI models

• Anthropic Claude

• Google Gemini

• Visual Electric (AI images)

• Any custom API endpoint

Why it matters:
You turn Framer into an AI-enabled content system tailored to your workflow, not just a static website builder.

5. Visual Electric Image Generation

Create Custom Graphics Inside Framer

Visual Electric integrates directly into Framer, letting you:

• Generate custom hero imagery

• Create unique backgrounds

• Produce photorealistic or abstract visuals

• Experiment with moodboards

• Generate thumbnails, illustrations, textures

• Replace stock photos with original brand-specific images

AI images can be:

• Edited

• Regenerated

• Combined

• Styled

• Replaced

All directly inside Framer.

Why it matters:
Designers move faster and produce bespoke visuals without leaving the canvas.

6. Alt Text Generation

Rewrite Tools & Micro-AI Utilities

Framer includes small but high-impact AI helpers everywhere:

• Generate alt text for accessibility + SEO

• Rewrite copy (shorter, longer, friendlier, more professional)

• Tone adjustments

• Localization suggestions

• SEO-optimized titles & descriptions

• Automatic content summaries

• Auto-tagging for CMS content

These reduce the time you spend polishing and optimizing content.

7. AI With Real Production Impact

Not Just Prototyping

Unlike other design tools where AI produces mockups but not code, Framer AI generates elements that become:

• Real layouts

• Real components

• Real pages

• Real content

• Real, publish-ready sites

You can edit them, restructure them, and ship them—all in Framer.

This is why designers, marketers, and product teams love it:
AI actually accelerates production, not just ideation.

8. AI Features

Designed for High-Velocity Teams

Framer AI supports teams at every stage:

Designers

• Generate layouts

• Create components

• Produce visuals

• Speed up iteration

Marketers

• Autotranslate copy

• Rewrite content

• Generate SEO metadata

• Build landing pages fast

Developers

• Extend with AI Plugins

• Build logic-driven components

• Add API integrations

• Automate workflows

Founders

• Launch sites quickly

• Scale internationally

• Update content without agencies

• Maintain brand consistency

Framer AI effectively eliminates friction across the entire web-building lifecycle.

9. Why AI in Framer Is Different

From AI in Other Tools

Most AI design tools:

• Only generate mockups

• Only output PNGs

• Do not support interactivity

• Do not integrate with CMS

• Cannot translate entire sites

• Can’t ship real code

Framer AI is built on Framer’s production engine, meaning:

Every AI action helps ship a real, working, optimized website.

This is the difference between AI that inspires
… and AI that delivers.

10. Conclusion

AI in Framer Is the Future of Modern Web Creation

Framer’s AI suite unlocks:

• Faster workflows

• Better content

• Global reach

• Customizable components

• Real-time collaboration

• Scalable sites

• Best-in-class performance

Whether you're designing a landing page, building a portfolio, scaling a SaaS site, or launching a global brand—Framer AI acts as a creative partner, a translator, a developer, and a production assistant.

It’s not just AI inside a website builder.
It’s a new way to build the web.