How We Turn Figma Designs Into Framer Sites

How We Turn Figma Designs Into Framer Sites

Founders and product teams often ask us: "What does your workflow look like from Figma design to live Framer site?" It's a good question. A Figma file can look finished and still be weeks away from a site that works on every device, connects to your CRM and can be edited by your marketing team.

This article walks through our production process: discovery, system cleanup, build, review rounds, QA, launch and handover. It's what you can expect when working with us, and a useful benchmark when you evaluate any studio.

1. Discovery and system definition

Every project starts with a discovery call and a fixed proposal, usually within 24 hours. In the kickoff, we clarify:

• Business goals and the primary conversion (demo, trial, signup).

• Key page types and content structures.

• What already exists in Figma and what still needs to be designed.

• Integrations: CRM, analytics, scheduling, careers.

• Who provides copy, product visuals and translations.

This tells us how to structure components and CMS collections. It also surfaces the most common risk early: missing content. A design without final copy or product visuals is one of the most common causes of delays.

2. Figma system cleanup

Before building, we review the Figma files and standardize:

• Typography, colors and spacing into a small, consistent set of styles.

• Component libraries for buttons, cards, forms and sections.

• Page layouts that map directly to Framer templates.

If the designs came from your team, we flag gaps: missing mobile views, states, empty CMS states or sections that only work with perfect content. If we're designing as well, we set up the design system first and present a design direction, usually a homepage, for sign-off within about a week of kickoff.

3. Framer architecture and setup

Inside Framer, we build the foundations before any page:

• Text styles, color styles and breakpoints.

• Reusable components and a section library with variants.

• CMS collections for articles, customer stories, careers, integrations and anything else your team will publish.

• Routes, navigation, SEO defaults and global patterns.

This is the step that makes a site scalable. A page built from components takes hours; a page built from scratch takes days.

4. Build V1

Then we build every page in Framer with responsive layouts, interactions and performance in mind. V1 includes:

• All pages and templates, populated with real or near-final content.

• Scroll and appear effects where they support the story.

• CMS setup and content migration.

• Compressed images, meta texts, favicon and social sharing images.

We present V1 on a call or asynchronously via a Framer link. At this point we invite your team into the Framer project, so you can review in context and start working on copy directly where it will live.

5. Review rounds: V2 and V3

Feedback works best when it's consolidated. We ask for one round of feedback per version, collected as comments directly in Framer, so every note is pinned to the exact element it's about.

• V2 implements the V1 feedback: structure, content and design changes.

• V3 is fine-tuning: spacing, copy fits, small visual refinements.

Two rounds is enough for almost every project when the design direction was signed off early. It also keeps the timeline predictable.

6. QA and launch

Before go-live, we run a full launch checklist:

• Every breakpoint and every major browser, with Safari checked separately.

• Every form tested end to end, with submissions arriving in your CRM.

• Tracking verified, cookie consent in place.

• Redirects from old URLs checked if we're replacing an existing site.

• Meta titles, descriptions, alt texts, heading hierarchy and structured data.

• Performance and image sizes reviewed.

Then we connect the domain, publish and check that everything works in production.

7. Handover and after launch

A site is only valuable if your team can run it. At handover, we:

• Transfer the project to your Framer workspace on the right plan.

• Document any custom functionality.

• Record a walkthrough showing how to edit pages, publish CMS content and use components safely.

After launch, we scan performance and AI search readiness and fix what we find. Bug-fix support is included for a short period. Ongoing work, such as new pages, campaigns or experiments, runs on a retainer or time-based model.

Typical timeline

Most projects take 3 to 8 weeks from kickoff to launch, depending on scope. A typical rhythm:

• Week 1: kickoff, system setup and design direction for sign-off.

• Weeks 2 to 4: V1 build of all pages, CMS and integrations.

• Following weeks: V2, V3, QA and launch.

Larger sites with heavy migration or several languages sit at the longer end. The biggest variable is usually not the build, but how quickly content and feedback arrive.

What this workflow needs from you

• One decision-maker who consolidates feedback.

• Content and product visuals on time, or a clear decision that we produce them.

• Access to your CRM, analytics and current site early.

• Fast answers in the first week, when most structural decisions get made.

Why we work this way

Every step exists to prevent a specific problem we've seen on rebuilds: unclear goals, inconsistent files, pages that can't be reused, endless feedback loops, broken forms and teams that can't edit their own site. Fixing these at the start is faster and cheaper than fixing them after launch. It's also why we price projects at a fixed fee with a defined scope: the workflow makes the effort predictable.

When you bring your own Figma designs

Some teams arrive with a finished design from an in-house designer or another agency. We're happy to build from it. We review the file first, agree on what's in scope, and tell you upfront where the design needs adjustments to work responsively or with the CMS.

The short version

Turning Figma designs into a Framer site is a production process, not a conversion step. Clean the system, build foundations first, build every page from components, review in two consolidated rounds, test everything and hand over a site your team can run. A clear workflow means fewer surprises, better performance and a website that works like a product, not a one-off project.

Allsite builds brands and Framer websites for venture-backed tech companies — designed to perform, and built for the teams that have to run them.