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Strategy Framework
1 min read
10 tips on how you can align your website with your brand without hurting UX
Match brand expression with usability

Benjamin Libor
Key value of this Guide
Topics
Brand alignment
Digital ecosystem
Enterprise scale
Audience
Brand teams
Marketing leaders
Your brand should enhance UX—not work against it. This guide explains how to align identity with usability.
Start With Purpose
Brand is clarity, not decoration.
Design for Function First
Typography, spacing, and color must support readability.
Use Brand Moments Responsibly
Hero visuals
Motion
Illustrations
Conclusion
When brand and UX align, perception and performance both improve.
Don’t let your website make your Scaleup look second-rate.
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