Website architecture planner

Which pages is your buyer journey missing?

Select the pages you have today to see where your site covers the journey from discovery to conversion, and which gaps may be worth addressing next.
Which pages are live today?
0 selected
Start with a preset:
Architecture coverage
0/100
6 critical gaps
13 high-impact opportunities
Buyer journey coverage

Where your website is strong — and where buyers hit gaps.

Discover
0%
Understand
0%
Evaluate
0%
Validate
0%
Convert
0%
Expand
0%
Page
Discover
Understand
Evaluate
Validate
Convert
Expand
Status
Conversion
Proof
Core
Product
Trust
Solutions
Company
Evaluation
Discovery
Expansion
Highest-priority gaps

What we would add or fix first.

Ready to make your website work harder?

Let’s turn your site into a sharper, faster, higher-converting growth asset — built for where your company is going next.

Summary of this page

Stack Map helps you assess whether your website supports the way buyers actually discover, evaluate, trust, and choose your company. It turns the buyer journey into a practical architecture exercise: which pages answer early questions, where product understanding develops, how proof is introduced, and what path leads to a meaningful next step. Use it before a redesign, when launching a new product, or when your site has grown without a clear structure. Combine the result with the AEO Scanner for visibility questions or the Website Growth Assessment for prioritization. Allsite can help translate the map into page strategy, content structure, and a Framer-ready system.

The Allsite Score

Get your AEO score and learn where you can improve to reach 100%

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Featured Insights

Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.
Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.
Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.
Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.

Questions answered

FAQ

What kind of companies do you work with?

We work mainly with ambitious tech companies, from early-stage teams to established businesses preparing for their next phase. Our work spans positioning, brand, product storytelling and websites for teams that need to explain complex offerings clearly. Explore our work and services.

What kind of companies do you work with?

What does a typical project look like?

We start with goals, audience and scope, then develop a design direction, build the site, iterate through agreed review rounds and prepare it for launch. That can include copy structure, responsive design, CMS, integrations, SEO/AEO foundations and handover, depending on scope. See services or request a project.

What does a typical project look like?

We’ve had bad experiences with agencies before. What’s different?

You work directly with a senior, hands-on team. We define scope and milestones upfront, share work early and make decisions visible through structured review rounds. Look at our work and testimonials to judge the fit for yourself.

We’ve had bad experiences with agencies before. What’s different?

Why Framer over other platforms?

Framer is a strong fit when a marketing team wants a distinctive, responsive website it can update quickly without sending every change to engineering. It supports CMS-driven publishing and can be extended with custom components and integrations. The right choice still depends on your content model, workflows and technical requirements; use our stack comparison to explore the trade-offs.

Why Framer over other platforms?

Can you migrate our existing website to Framer?

Yes. We can plan the information architecture, rebuild templates and CMS content, preserve useful URLs where possible, map redirects, connect integrations and test the site before launch, following Google’s guidance on site moves with URL changes. The migration scope depends on the current platform and content volume. See website migration and request a project.

Can you migrate our existing website to Framer?

Will our team be able to manage the website afterwards?

Yes. We structure pages, reusable components and CMS collections so your team can publish and update routine content in the Framer CMS. Handover can include a walkthrough and clear guidance for the parts your team will own. Explore website build and CMS and content production.

Will our team be able to manage the website afterwards?

How do we get started?

Tell us what you are building, what needs to change and when you want to launch. We will review the goals, suggest a scope and send a proposal with deliverables, timing and price. Request a project.

How do we get started?

How does pricing work?

Most website projects are scoped at a fixed price, based on page types, content, design depth, CMS, integrations and launch requirements. Prices start at €20,000 for a small website project, and ongoing work can be arranged separately. See pricing or estimate a configuration with the pricing tool.

How does pricing work?

How can I calculate the cost of my website build?

Estimate the scope by page types, custom visuals, CMS collections, copy, migration, integrations and review needs. Then account for platform subscriptions and future maintenance as well as the build fee. Use the pricing tool for an initial estimate; we can turn it into a scoped proposal via request a project.

How can I calculate the cost of my website build?

Can you take care of SEO and AEO?

Yes. Depending on scope, we work on site structure, metadata, redirects, technical accessibility, structured data, content and AI discoverability, in line with Google’s SEO Starter Guide. We define what is included in the proposal and can identify ongoing content opportunities after launch. Explore services and SEO and AEO.

Can you take care of SEO and AEO?

Can you help with positioning, copy and brand as well as the build?

Yes. We can work from the narrative and information architecture through brand direction, page copy, visuals and implementation. The proposal sets out how much strategy and copywriting is included. See services, research and work.

Can you help with positioning, copy and brand as well as the build?

How long does a website project take?

Timing depends on the scope, available content and speed of feedback. A focused first version can move faster than a multi-page migration or new brand system. We set milestones in the proposal so you know what is needed for launch. See request a project.

How long does a website project take?