Rebrand after a raise or pivot
An identity that looks like a category leader, not a seed-stage startup, rolled out across site, deck and product.
Services / Core service
Brand & Creative Direction
Rebrands, visual identities and brand systems for tech companies whose brand no longer matches the business they've become.
Proposal within 24 hours of our call.
01 The problem
Most brands lag behind the company. The product grew up, the buyers changed, and the identity still looks like the seed round.
02 What we do
We lead focused rebrands and brand evolutions, then turn the direction into a usable system: type, color, layout, imagery, motion and templates.
03 What you get
Where it helps, we stay on as creative direction, so the website, decks, campaigns and launches keep the same quality bar.
What’s included
A Brand That Grows Without Losing Its Point of View
One senior team handles all of it, so nothing gets lost between agencies.
01Brand positioning and narrative
Who you are for, what you replace and why it matters, written so sales, the website and investors tell the same story.
02Naming support when needed
For new products, features or a full rename: shortlists, checks and a recommendation.
03Logo, type, color and imagery
A distinctive identity that holds up in a product UI, a deck and a billboard.
04Motion and illustration language
How the brand moves and how complex ideas are drawn, so visuals stay consistent across teams.
05Guidelines and templates your team uses
Practical guidelines plus Figma, slide and social templates, not a PDF nobody opens.
06Rollout across website, decks and social
We apply the brand where it counts first, usually the website and sales deck.
Use cases
Brand & Creative Use Cases
A brand system that scales with the team
Tokens, templates and rules so ten new marketers and designers stay on brand without asking.
New product or sub-brand
Naming, architecture and visual language for a second product without diluting the first.
Sales and investor decks
Narrative and design for the decks that close rounds and enterprise deals.
Launch campaign direction
One creative idea carried across website, film, social and events for a big moment.
Case study
Almetra: Factory Intelligence Rebrand
$19Mfunding raised
“Benjamin delivered excellent work across positioning, brand, and website, combined with strong project management, clear communication, and an exceptionally efficient process.”
How it runs
How we work together
- 01Day 0
Intro call
Tell us what you need. You get a call link within one business day.
- 02Day 1
Proposal in 24 hours
Scope, timeline and a fixed price or retainer.
- 03Week 1
First work to review
Real output on your content in the first week.
- 04Ongoing
Ship and improve
Weekly reviews until it’s live, then we stay on if you want.
Selected work
Recent launches
Do you do full rebrands or brand systems?
Both. We lead full rebrands, focused evolutions, or turn an existing identity into a stronger, more scalable system.
Can you evolve our identity instead of replacing it?
Yes. Many projects keep recognizable elements and improve typography, color, layout, imagery and overall craft. Evolution is often the smarter move after a funding round.
What does a brand system include?
Depending on scope: logo and identity foundations, typography, color, layout principles, imagery, iconography, motion direction, design tokens, templates and usage rules.
Do we get guidelines and templates?
Yes. We write guidelines around the situations your team actually faces, plus templates for decks, social and documents, so the brand gets used, not filed away.
Can you stay involved after the rebrand?
Yes. We can provide ongoing creative direction across the website, campaigns, presentations, launches and external partners, so quality doesn't drift.
Summary of this page
Brand & Creative Direction covers rebrands, visual identities, brand systems and ongoing creative direction for venture-backed tech companies.
It fits companies whose identity no longer reflects the product, the buyers or the market position they want, often after a funding round or a move up-market. Allsite leads the direction, then builds a usable system of typography, color, imagery, layout, motion, guidelines and templates.
Because the same team designs and builds websites in Framer, the brand system carries straight into the site and the tools the team uses every day.
Brand & Creative Direction
Let’s talk about your brand & creative direction project
A reply within one business day, a scoped proposal within 24 hours of our call.
Request Project
Tell us what you’re building
Schedule call right awayWhat's next
- 1
Submit your request
Tell us what you’re building and what you need help with.
- 2
Schedule a 30-minute call
Within one business day, we'll send a link to book a 30-minute call.
- 3
Get a proposal fast
Within 24 hours of the call, you'll get a fixed-price or retainer proposal.
Services