Framer
Design & marketing
€14,880
Total for the first year
- Implementation, once
- €10,200
- Platform, 12 months
- €600
- Upkeep, internal + external
- €4,080
Fit for your requirements90 / 100
Best fitLowest estimate
Website Cost Explorer
The right website. The full price.
Four ways to your website. Compare what they cost, what they can do, and how well they fit your team.
The launch is just the beginning. Maintenance, team, and platform are all part of the bill.
TOTAL COSTS INSTEAD OF
JUST SUBSCRIPTIONS
01
Your requirements
Start with a scenario
Scope
1 page50 pages
One owner included. CMS entries do not count as individually designed pages.
Design & team
No updates20 updates
Capabilities
Includes setup and estimated ongoing operation.
02
Your comparison
Implementation + platform + upkeep. All amounts in EUR, excluding tax.
Framer is the best fit for your requirements.
Your priorities favour visual design and independent marketing updates. Framer combines both with an efficient delivery and handoff workflow.
90/ 100 fit
Allsite delivery estimates, not live vendor prices. Review the assumptions
Webflow
Structure & content
€25,340
Total for the first year
- Implementation, once
- €17,000
- Platform, 12 months
- €660
- Upkeep, internal + external
- €7,680
Fit for your requirements87 / 100
AI builders
Fast first launches
€25,840
Total for the first year
- Implementation, once
- €14,200
- Platform, 12 months
- €360
- Upkeep, internal + external
- €11,280
Fit for your requirements55 / 100
Custom code
Custom logic & control
€40,060
Total for the first year
- Implementation, once
- €25,000
- Platform, 12 months
- €900
- Upkeep, internal + external
- €14,160
Fit for your requirements77 / 100
Where the budget goes
ImplementationPlatformInternalExternal
Framer€14,880
Webflow€25,340
AI builders€25,840
Custom code€40,060
All bars share one scale. Internal upkeep is the value of your team’s time; external upkeep is paid support.
What makes each platform differentDesign, content & control +
| Consideration | Framer | Webflow | AI builders | Custom code |
|---|---|---|---|---|
| Design | Visual design and fast iteration, with reusable components. | High visual control with a structured layout model. | Fast concepts; brand refinement and QA still need attention. | Full flexibility, shaped by the team implementing it. |
| Marketing updates | On-page editing and CMS workflows support team handoff. | CMS and component-based page building; roles and setup matter. | Prompt-led changes; editorial workflows vary by tool. | A good CMS helps. New layouts often need development. |
| Content & logic | Well suited to marketing content. Custom apps require additional solutions. | Structured collections and references; app extensions are possible. | Apps and integrations are possible; review the generated implementation. | Flexible data models and bespoke application logic. |
| Budget watch-outs | Editor seats, languages, content limits and add-ons. | Site plan, workspace, seats and add-ons. | Credits, hosting, database and code maintenance. | Hosting, CMS, maintenance and engineering availability. |
Editorial guidance, not a measured platform ranking. Any of these approaches can produce a high-quality result with the right team.
03
Your assumptions. Your numbers.
Every estimate is open to review. Adjust it to match your project.
Edit cost assumptionsRates, effort & monthly budgets +
The same hourly rates apply to every platform. Internal time is an opportunity cost, not an additional invoice.
| Planning assumption | Framer | Webflow | AI builders | Custom code |
|---|---|---|---|---|
| Implementation · hours | ||||
| Platform total · €/month | ||||
| Internal upkeep · h/month | ||||
| External upkeep · h/month |
How the calculation worksCosts & suitability +
Total = implementation + months × (platform + internal upkeep + external upkeep)
Implementation is paid once. Monthly costs run for 12 or 36 months, without inflation. Each update is a small content or layout change, not an entirely new page type. Technical maintenance remains included when there are no content updates.
Framer: 51 h × €200 + 12 × (€50 + 2.4 h × €75 + 0.8 h × €200) = €14,880
Webflow: 85 h × €200 + 12 × (€55 + 4 h × €75 + 1.7 h × €200) = €25,340
AI builders: 71 h × €200 + 12 × (€30 + 5.6 h × €75 + 2.6 h × €200) = €25,840
Custom code: 125 h × €200 + 12 × (€75 + 4 h × €75 + 4.4 h × €200) = €40,060
Why Framer often costs less in this model
Allsite specialises in Framer. The default model assumes reusable components, an established delivery workflow and an efficient marketing handoff. This lowers Framer’s estimated implementation and support hours. These are Allsite planning assumptions, not independent market averages. They are editable, and no rule forces Framer to be cheapest.
Automatic implementation hours combine base effort, custom pages, capabilities, extra languages and website type. Design ambition applies a 0.75 / 1 / 1.3 multiplier. AI builders include an additional 0 / 8 / 20 hours for design refinement. Platform effort multipliers configured by the site owner then apply. Your manual hour override replaces the entire result.
See the automatic cost parameters +
| Parameter | Framer | Webflow | AI builders | Custom code |
|---|---|---|---|---|
| Base hours | 12 | 22 | 8 | 28 |
| Hours per custom page | 1.7 | 2.8 | 1.1 | 3.8 |
| CMS setup hours | 6 | 10 | 14 | 22 |
| CRM setup hours | 4 | 5 | 6 | 8 |
| A/B setup hours | 3 | 4 | 5 | 7 |
| Hours per added language | 3 | 5 | 6 | 8 |
| Base platform €/month | 30 | 25 | 30 | 35 |
| Added editor €/month | 10 | 15 | 0 | 10 |
| Added language €/month | 20 | 10 | 5 | 5 |
| A/B budget €/month | 50 | 50 | 30 | 30 |
| Internal hours per update | 0.3 | 0.5 | 0.7 | 0.5 |
| External hours per update | 0.1 | 0.1 | 0.2 | 0.3 |
| Maintenance hours/month | 0.4 | 0.8 | 1 | 2 |
| Complex content: added hours | 16 | 12 | 28 | 24 |
| Custom app: added hours | 120 | 80 | 45 | 50 |
| Implementation effort multiplier | × 1 | × 1 | × 1 | × 1 |
Custom code adds €20/month when CMS is selected. Every platform adds €50/month for the web-app scenario. The platform budget includes seats and selected add-ons; it is a rounded planning allowance, not an automatically selected vendor plan.
Suitability is separate from price
The score weights editorial ratings from 1 to 5 using your priorities. Design and marketing importance start at weights 1, 4 or 8, adjusted by the site owner’s multipliers. The website type sets the other weights. Higher scores indicate a closer match to this model, not an objective quality rating. Costs only break a tie.
| Criterion | Framer | Webflow | AI builders | Custom code | Your weight |
|---|---|---|---|---|---|
| Design flexibility | 5 / 5 | 5 / 5 | 3 / 5 | 5 / 5 | × 8 |
| Marketing autonomy | 5 / 5 | 4 / 5 | 2 / 5 | 3 / 5 | × 8 |
| Content structure | 3 / 5 | 5 / 5 | 2 / 5 | 5 / 5 | × 2 |
| Custom application logic | 1 / 5 | 3 / 5 | 4 / 5 | 5 / 5 | × 1 |
| Speed to launch | 4 / 5 | 3 / 5 | 5 / 5 | 1 / 5 | × 2 |
What is outside the estimate?
New copy, photography, video, translation, large migrations, domains, tax, e-commerce, enterprise requirements and traffic overages. AI builders represents code-generating tools such as Lovable; capabilities vary. Check the actual provider plan and limits before purchasing.
Summary of this page
This comparison helps technology teams weigh website platforms against the realities of delivery, ownership, cost, and change. Framer, Webflow, AI builders, and custom code each have strengths, but the right choice is not only about launch speed or subscription fees. It depends on the complexity of your product, the quality bar for the experience, the internal team responsible for updates, and the systems your site needs to connect with. Use the scenarios and assumptions here to make the trade-offs visible. For a broader assessment, explore the Website Growth Assessment, Stack Map, or Allsite’s Framer development services.
The comparison is designed to support a more confident decision before a platform choice becomes expensive to reverse.
Questions answered
FAQ