Website platform comparison

Which platform fits the way you grow?

Compare Framer, Webflow, AI builders, and custom code based on your website needs. See the estimated total cost, platform fit, and engineering effort for each option.
Recommended platform
Framer
For this team, Framer gives the strongest balance of design quality, marketing ownership, and speed without paying the engineering tax of a custom stack.
89
overall / 100
3-year TCO
$78.7K
Build + platform + maintenance + operating labor
Platform fit
92/100
Excellent fit
Engineering support
11h
Estimated per year for website launches
Compare your options
Selected platform
Framer
Strongest for sophisticated marketing sites. Highly application-like logic or unusually complex backend workflows may still belong in a custom product stack.
Design
4.9 / 5
Autonomy
4.9 / 5
Speed
4.8 / 5
CMS
4.2 / 5
Custom
3.6 / 5
Where it wins
01
High-fidelity visual design
02
Marketing can own publishing
03
Fast page launches and experiments
Framer vs. custom code
$282K less TCO
Directional 3-year saving based on this website size, launch cadence, and engineering cost.
Engineering capacity returned
313h / year
Estimated reduction in engineering time spent supporting marketing launches and major site changes.

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Let’s turn your site into a sharper, faster, higher-converting growth asset — built for where your company is going next.

Summary of this page

The Website Platform TCO Calculator compares the longer-term cost of common website approaches, including Framer, Webflow, AI builders, and custom development. It is built to move the conversation beyond subscription pricing. A website also requires implementation, internal ownership, updates, maintenance, training, and the ability to make changes without slowing the team down. Use the calculator to test the trade-offs against your own priorities, then explore the Website Cost Explorer for more detailed assumptions. The best choice depends on the kind of site you need and how your team plans to operate it after launch.

It gives stakeholders a shared language for discussing investment, flexibility, and the operating model behind the platform.

Questions answered

FAQ

What kind of companies do you work with?

What kind of companies do you work with?

What does a typical project look like?

What does a typical project look like?

We’ve had bad experiences with agencies before. What’s different?

We’ve had bad experiences with agencies before. What’s different?

Why Framer over other platforms?

Why Framer over other platforms?

Can you migrate our existing website to Framer?

Can you migrate our existing website to Framer?

Will our team be able to manage the website afterwards?

Will our team be able to manage the website afterwards?

How do we get started?

How do we get started?

How does pricing work?

How does pricing work?

How can I calculate the cost of my website build?

How can I calculate the cost of my website build?

Can you take care of SEO and AEO?

Can you take care of SEO and AEO?

Can you help with positioning, copy and brand as well as the build?

Can you help with positioning, copy and brand as well as the build?

How long does a website project take?

How long does a website project take?