Website ROI calculator

What could better conversion be worth?

Enter your traffic, sales funnel, and website budget to model how more demos from the same visitors could affect pipeline, new revenue, and payback.
Incremental ARR
+$600K
If your website improves visitor→demo conversion from 0.5% to 0.6%, the same traffic could create approximately 12 additional customers per year.
Incremental pipeline
+$3M
60 more qualified opportunities / year
Estimated payback
<1 mo
Against a $30K website investment
First-year ROI
20×
Incremental ARR / website investment
Your funnel, before and after
Assumes +25% relative lift in visitor→demo conversion only
Annualized
Today
Potential
Demos
600
750
Qualified opportunities
240
300
New customers
48
60
Pipeline
$12M
$15M
New ARR
$2.4M
$3M
Value of +0.1 percentage points
+$480K/yr
That is the modeled ARR impact of moving visitor→demo conversion from 0.5% to 0.6% with every other input unchanged.
Extra demand from the same traffic
+13 demos/mo
No additional media spend is modeled. The calculator isolates the value of converting your existing website traffic more effectively.

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Let’s turn your site into a sharper, faster, higher-converting growth asset — built for where your company is going next.

Summary of this page

The Website ROI Calculator helps teams estimate how a stronger website can contribute to qualified pipeline and revenue. It is not a forecast or a promise. It is a way to make the relationship between traffic, conversion, lead quality, and commercial outcomes easier to discuss. Use the calculator to test different assumptions, compare the potential value of improvement, and build a clearer case for prioritizing website work. Pair the output with the Website Growth Assessment or pricing tools to understand the strategic and delivery implications. When you need a tailored plan, request a project and we can review the opportunity together.

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Featured Insights

Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.
Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.
Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.
Slide 1 of 1
Build an Operational System for Growth
The companies that win the next decade won't be defined by what they build. They'll be defined by how clearly they communicate, how fast they adapt, and how well their teams can move.
Everyone Has the Same Website Now
When the tools are identical, the outputs converge. Differentiation doesn't come from the prompt — it comes from the thinking behind it.
The ROI Was Never in the Launch
A website that your team can't operate isn't an asset — it's a cost centre with a good-looking front end.
You're Using AI in the Wrong Place
AI doesn't replace the website build. It accelerates every step around it — if you know where to apply it.
Your Website Is No Longer an Engineering Problem
For a decade, developers owned the website. That era is over — and most companies haven't caught up yet.
AI-Built Websites work against your Org
AI builders make launching easy. Editing, owning and scaling the site is where they fall short.
Designed for how teams actually work
A website only works if the people responsible for it can actually use it.
Make growth a daily operation
Websites don’t grow through relaunches — they grow through continuous iteration.
Integrate with how your company operates
A website only becomes valuable when it’s connected to the systems your team already uses.
Design the engine
Most websites are built as collections of pages. High-performing ones are built as systems.
Start with outcomes, not pages
Most relaunches start with design and structure. The best ones start with outcomes.

Questions answered

FAQ

What kind of companies do you work with?

We work mainly with ambitious tech companies, from early-stage teams to established businesses preparing for their next phase. Our work spans positioning, brand, product storytelling and websites for teams that need to explain complex offerings clearly. Explore our work and services.

What kind of companies do you work with?

What does a typical project look like?

We start with goals, audience and scope, then develop a design direction, build the site, iterate through agreed review rounds and prepare it for launch. That can include copy structure, responsive design, CMS, integrations, SEO/AEO foundations and handover, depending on scope. See services or request a project.

What does a typical project look like?

We’ve had bad experiences with agencies before. What’s different?

You work directly with a senior, hands-on team. We define scope and milestones upfront, share work early and make decisions visible through structured review rounds. Look at our work and testimonials to judge the fit for yourself.

We’ve had bad experiences with agencies before. What’s different?

Why Framer over other platforms?

Framer is a strong fit when a marketing team wants a distinctive, responsive website it can update quickly without sending every change to engineering. It supports CMS-driven publishing and can be extended with custom components and integrations. The right choice still depends on your content model, workflows and technical requirements; use our stack comparison to explore the trade-offs.

Why Framer over other platforms?

Can you migrate our existing website to Framer?

Yes. We can plan the information architecture, rebuild templates and CMS content, preserve useful URLs where possible, map redirects, connect integrations and test the site before launch, following Google’s guidance on site moves with URL changes. The migration scope depends on the current platform and content volume. See website migration and request a project.

Can you migrate our existing website to Framer?

Will our team be able to manage the website afterwards?

Yes. We structure pages, reusable components and CMS collections so your team can publish and update routine content in the Framer CMS. Handover can include a walkthrough and clear guidance for the parts your team will own. Explore website build and CMS and content production.

Will our team be able to manage the website afterwards?

How do we get started?

Tell us what you are building, what needs to change and when you want to launch. We will review the goals, suggest a scope and send a proposal with deliverables, timing and price. Request a project.

How do we get started?

How does pricing work?

Most website projects are scoped at a fixed price, based on page types, content, design depth, CMS, integrations and launch requirements. Prices start at €20,000 for a small website project, and ongoing work can be arranged separately. See pricing or estimate a configuration with the pricing tool.

How does pricing work?

How can I calculate the cost of my website build?

Estimate the scope by page types, custom visuals, CMS collections, copy, migration, integrations and review needs. Then account for platform subscriptions and future maintenance as well as the build fee. Use the pricing tool for an initial estimate; we can turn it into a scoped proposal via request a project.

How can I calculate the cost of my website build?

Can you take care of SEO and AEO?

Yes. Depending on scope, we work on site structure, metadata, redirects, technical accessibility, structured data, content and AI discoverability, in line with Google’s SEO Starter Guide. We define what is included in the proposal and can identify ongoing content opportunities after launch. Explore services and SEO and AEO.

Can you take care of SEO and AEO?

Can you help with positioning, copy and brand as well as the build?

Yes. We can work from the narrative and information architecture through brand direction, page copy, visuals and implementation. The proposal sets out how much strategy and copywriting is included. See services, research and work.

Can you help with positioning, copy and brand as well as the build?

How long does a website project take?

Timing depends on the scope, available content and speed of feedback. A focused first version can move faster than a multi-page migration or new brand system. We set milestones in the proposal so you know what is needed for launch. See request a project.

How long does a website project take?