Website ROI calculator
What could better conversion be worth?
Enter your traffic, sales funnel, and website budget to model how more demos from the same visitors could affect pipeline, new revenue, and payback.
Incremental ARR
+$600K
If your website improves visitor→demo conversion from 0.5% to 0.6%, the same traffic could create approximately 12 additional customers per year.
Incremental pipeline
+$3M
60 more qualified opportunities / year
Estimated payback
<1 mo
Against a $30K website investment
First-year ROI
20×
Incremental ARR / website investment
Your funnel, before and after
Assumes +25% relative lift in visitor→demo conversion only
Annualized
Today
Potential
Demos
600
750
Qualified opportunities
240
300
New customers
48
60
Pipeline
$12M
$15M
New ARR
$2.4M
$3M
Value of +0.1 percentage points
+$480K/yr
That is the modeled ARR impact of moving visitor→demo conversion from 0.5% to 0.6% with every other input unchanged.
Extra demand from the same traffic
+13 demos/mo
No additional media spend is modeled. The calculator isolates the value of converting your existing website traffic more effectively.
Ready to make your website work harder?
Let’s turn your site into a sharper, faster, higher-converting growth asset — built for where your company is going next.
Questions answered
FAQ