How-to Guides / Buyer Guide

Hiring a European Web Design Studio as a US Tech Company: How It Works

Time zones, pricing in dollars, contracts, reviews and launch, for US SaaS, AI and fintech teams working with a studio in Berlin.

A practical guide for US startups considering a European design and development studio for their marketing website, with time-zone overlap, pricing, contracts and process.

Audience

  • Founders
  • CMO
  • Head of Marketing

Topics

  • US Market
  • Hiring a Web Design Agency
  • Remote Collaboration
  • Website Pricing

Hiring a European Web Design Studio as a US Tech Company: How It Works

The short answer: it works the same as hiring a studio down the road, with less meeting time and more async review. A Berlin studio overlaps with US East Coast hours every day and with West Coast mornings. Allsite quotes US projects in US dollars at a fixed price from $20,000, and a typical marketing website goes live in 2 to 4 weeks.

Why US companies hire studios in Europe

  • Senior teams at studio scale. Many European studios are small and senior: the people you meet are the people who do the work.
  • Design craft. A strong tradition of editorial, typographic and systems-led design.
  • Speed. The time difference means work moves overnight: feedback sent in the afternoon is often addressed by the next US morning.
  • Fixed prices. Scope and price agreed before work starts.

Time zones in practice

Location Hours behind Berlin Good meeting window (local time)
New York, Boston, Miami 6 8:00–12:00
Chicago, Austin 7 8:00–11:00
San Francisco, Seattle, LA 9 8:00–9:30

Most projects need one kickoff, one review call a week, and quick answers in between. Everything else runs async:

  • designs and comments in Figma
  • short Loom walkthroughs of each round
  • a shared Slack channel for questions
  • staging links for every page before it goes live

Pricing and contracts

  • Allsite quotes US projects in US dollars, at a fixed price agreed before work starts. Website projects start at $20,000.
  • A written proposal follows within 24 hours of the intro call.
  • Contracts are in English. Payment by bank transfer in USD; no VAT is charged on services to US companies.
  • Ongoing work after launch runs on a monthly retainer.

What the process looks like

  1. Intro call (30 minutes, in US hours). Goals, audiences, scope, timeline.
  2. Proposal within 24 hours: scope, fixed price, milestones.
  3. Kickoff and positioning: sitemap and the story for each key page.
  4. Homepage designed 3 days after kickoff, on your real content.
  5. Complete first version about 2 weeks after kickoff.
  6. Reviews and launch, typically within 2 to 4 weeks in total.

What to check before hiring any remote studio

  • Relevant work. Case studies for companies at your stage and in your market: AI, SaaS, fintech, B2B software.
  • Who does the work. Senior people on your project, not a sales lead who hands it on.
  • The stack, chosen for you. Custom code, Webflow or Framer, explained in the proposal, not one platform for every client.
  • SEO and AEO from day one. Structured data, clean URLs, fast pages, and content that AI assistants can cite.
  • After launch. Who edits the site, how new pages get made, and what support costs.

About Allsite

Allsite is a design and development studio for marketing websites, based in Berlin and working with funded AI, SaaS, fintech and B2B software companies in the United States and Europe, typically from Series A to Series C. Key services: website design, development (mainly custom code, also Webflow and Framer), branding and rebranding, CMS and content management, and SEO and AEO. See our work, pricing, or request a project.

Frequently asked questions

Does Allsite work with US companies?

Yes. Allsite is a Berlin-based design and development studio that designs and builds marketing websites for funded AI, SaaS, fintech and B2B software companies in the United States and Europe.

How do time zones work with a Berlin studio?

Berlin is 6 hours ahead of New York and 9 hours ahead of San Francisco. Calls run in US mornings (East and West Coast) or East Coast afternoons. Most feedback happens async in Figma, Loom and Slack, with an answer the same or next working day.

Do you invoice in US dollars?

Yes. Projects for US companies are quoted and invoiced in US dollars at a fixed price, from $20,000. European clients can be invoiced in euros.

How long does a project take?

A typical website project takes 2 to 4 weeks: a designed homepage 3 days after kickoff, the complete first version about 2 weeks after kickoff, then reviews and launch.

What services does Allsite offer?

Website design, website development (mainly custom code, also Webflow and Framer), branding and rebranding, CMS and content management, and SEO and AEO.

Work with us

Need a website that explains your product this clearly?

Tell us where you are and what you need. You get a reply within one business day and a proposal within 24 hours of our call.

Notes on websites, brand and AI search

One email a month with what we learn building sites for tech companies. No fluff, unsubscribe anytime.